1. 5 WAYS TO DRIVE ROI
With an Eye Towards Integrated Marketing
League of Historic American Theatres
July 17, 2014

2. etix.com | rockhousepartners.com
#1
HOW DO I BUY A
TICKET?

3. etix.com | rockhousepartners.com
OPTIMIZATION: IMPROVE WEBSITE
85%
of all tickets
are purchased
online

4. etix.com | rockhousepartners.com
OPTIMIZATION: CREATE FOR MOBILE
19%
of Etix
transactions
occur on mobile

5. etix.com | rockhousepartners.com
OPTIMIZATION: DRIVE PHONE CALLS
The average order
value of a phone
sale is
2x
online sales

6. etix.com | rockhousepartners.com
OPTIMIZATION: INCREASE VISITS
50%
of website traffic
comes from
organic
searches

7. etix.com | rockhousepartners.com
#2
WHERE DO I SIT?

8. etix.com | rockhousepartners.com
WHERE DO I PARK?
WHERE DO I SIT?

9. etix.com | rockhousepartners.com
UPSELLS: PARKING
For 2014 Etix
performances,
parking upsells
have added
$570,000
in incremental
revenue

10. etix.com | rockhousepartners.com
UPSELLS: FOOD & BEVERAGE
Food & Bev
pages can gather
20,000+
in annual website
visits

11. etix.com | rockhousepartners.com
UPSELLS: MERCHANDISE
Upsells and
bundling can
add up to
7%
in incremental
revenue

12. etix.com | rockhousepartners.com
UPSELLS: MORE IDEAS
DAY BEFORE EMAIL:
PARKING INFORMATION +
SPECIAL OFFERS
IN-VENUE UPGRADES:
PREMIUM SEATS
IN-VENUE MERCHANDISE
MOBILE UPDATES & UPSELLS

13. etix.com | rockhousepartners.com
#3
HOW MANY
TICKETS DO YOU
SELL PER ORDER?

14. etix.com | rockhousepartners.com
YOU DON’T KNOW JACK…

15. etix.com | rockhousepartners.com
YOU DON’T KNOW JACK…
OR JILL.

16. etix.com | rockhousepartners.com
THIS MAN IS NOT YOUR FRIEND

17. etix.com | rockhousepartners.com
DATABASE BUILDING: CONTESTING
The average
online ticket
order:
2.7
tickets

18. etix.com | rockhousepartners.com
DATABASE BUILDING: EMAIL CAPTURE
2.5x
1-click forms gather
more organic sign-
ups than
text links

19. etix.com | rockhousepartners.com
DATABASE BUILDING: PRE-SALE EMAIL CAPTURE
28%
average conversion
rate from emails
captured pre-sale
through Etix

20. etix.com | rockhousepartners.com
#4
HOW LONG DOES
YOUR EVENT
REALLY LAST?

21. etix.com | rockhousepartners.com
EVENT LIFE CYCLE: WELCOME EMAIL
Open rate for
welcome emails is
4x
greater than regular
promotional
emails

22. etix.com | rockhousepartners.com
EVENT LIFE CYCLE: PRE-SALES
Pre-sale
emails alone
account for at least
10%
of total
ticket sales

23. etix.com | rockhousepartners.com
EVENT LIFE CYCLE: AFTERGLOW
2x
the email opens
6x
the click rates

24. etix.com | rockhousepartners.com
THANK YOU FOR COMING!

25. etix.com | rockhousepartners.com
#5
WHAT CAN I
DO FOR MY
SPONSORS?

26. etix.com | rockhousepartners.com
SPONSORSHIPS: INCREASING VALUE
One mid-size
client
generated
1,000,000+
email opens
in the last year

27. etix.com | rockhousepartners.com
WHAT CAN MY
SPONSOR
DO FOR ME?

28. etix.com | rockhousepartners.com
SPONSORSHIPS: ACTIVATION
Activating
event partners &
sponsors can
expand social reach
up to
2,500%

29. etix.com | rockhousepartners.com
1. OPTIMIZE EXISTING DIGITAL CHANNELS
2. UPSELL FOR INCREMENTAL REVENUE
3. CAPTURE EMAILS TO BUILD DATABASE
4. MANAGE EVENT LIFE CYCLE
5. INCREASE SPONSORSHIP VALUE
OVERVIEW: 5 WAYS TO DRIVE ROI

30. etix.com | rockhousepartners.com
GOOGLE YOURSELF (DESKTOP & MOBILE)
VIEW WEBSITE ON YOUR PHONE
ADD A CLICK-TO-CALL BUTTON
ON YOUR MOBILE SITE
BUY A TICKET/SUBSCRIPTION ON YOUR SITE VIA
MOBILE & DESKTOP
SIGN UP FOR YOUR EMAIL LIST
SET UP AN AUTOMATED WELCOME EMAIL
READ THE WELCOME EMAIL ON A MOBILE PHONE
HOW TO GET STARTED TODAY

31. etix.com | rockhousepartners.com
BONUS: DIGITAL AUDIT

32. etix.com | rockhousepartners.com
Questions?

33. etix.com | rockhousepartners.com
JOE KUSTELSKI
joe.kustelski@etix.com
615-772-6196
@rhpartners
NEXT STEPS? CASE STUDIES? LET’S TALK!
AMANDA SEVERS
amanda@rockhousepartners.com
434-953-8668
@etix_world