5. Missed opportunities: lost
business
World online travel
industry: $80 billion
UK households with
higher than average
income
(2007 data – econsultancy)
6.
7. Your customers want to buy
online
Most popular products :
music, books, DVDs
and holidays
47% UK internet users
booked a holiday online
(2007 data – econsultancy)
10. From Mass Marketing to
1 to 1 Marketing
Complexity
of Marketing 1 to 1
Marketing
Segmented
Marketing
Mass
Marketing Level of
Targeting
Required
Source Reference: Sean Kelly, Comhra Ltd
10
12. Two key questions….
1. Are my Europe: 382
customers million
online?
World: 1.5 billion
2. Is my Travel industry
business accounts for
suited to digital 24% of all online
marketing? advertising
46. Social Media in the UK
Rank Social Network % share
1 Facebook 45.29
2 BeBo 25.04
3 MySpace 14.75
4 Windows Live 1.59
Spaces
5 Friends Reunited 1.55
6 Club Penguin 0.83
7 Yahoo Groups 0.81
8 Nasza Klasa Hitwise Intelligence June 08
Source:
0.75
9 Faceparty 0.74
10 Tagged 0.72
47. Social Media in the US
Rank Social Media UV Apr 08
1 YouTube 11.6
2 Facebook 10.2
3 Wikipedia 8.9
4 Blogger 5.2
5 MySpace 4.7
6 BeBo 4.5
7 Yahoo Answers 3.5
8 Slide 2.7
9 Windows Live Nielsen Online Apr 08
Source: 2.5
10 Tagged 2.0