"The New Gold Rush: Opportunities in Mobile Gaming" by Richard Bown, Founder, Xyglo Mobile Gaming
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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013 Richard Bown, Founder, Xyglo Mobile Gaming "The New Gold Rush: Opportunities in Mobile Gaming" Richard Bown is an IT consultant and entrepreneur in enterprise software development and product development. With his latest venture, Xyglo, he started by taking a careful look at the mobile games development market before jumping in with both feet. Xyglo has just published their first game for mobile – Mote Wars. This talk will bring together his experiences from the last two years of mobile game development and where he thinks the area is headed.
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"The New Gold Rush: Opportunities in Mobile Gaming" by Richard Bown, Founder, Xyglo Mobile Gaming
- 1. THE NEW GOLD RUSH Richard Bown Founder @ Opportunities in Mobile Gaming
- 2. OVERVIEW Introduction & background Competing in the gaming industry Solutions & examples
- 3. ELITE NOW AND THEN..
- 4. MOBILE GAME MARKET $30bn in 2012 = approx. 50% global market $50bn in 2016 = approx. 60% global market Fragmenting market - mobile/tablet - mobile/online subscription MMO - console - casual gaming/gambling Various Sources (NPD, iResearch and Digi-Capital)
- 5. MOBILE & TABLET GROWTH Tablet Growth > 50% in 2013 (Gartner) 1 Billion Smartphones to ship in 2013 (IDC)
- 6. MARKET SUMMARY Attractive market Fragmentation of market makes it complex App development is complex and expensive (despite “low barriers to entry”)
- 7. BIG HITS
- 8. BIG NUMBERS Angry Birds was a low cost hit ($70k) GTA V budget was $265m Candy Crush approx. $30m/month revenues
- 9. DEFINING A PLAN FOR SUCCESS Mobile game business is still a business Focus on your motivation for starting the business and keep referring to it Explore opportunities (platforms, languages, IP) Enjoy the process
- 10. MOTIVATION More and more people enjoy playing games through mobile Fast moving business (instant feedback) Customers who actually pay send a big message
- 11. PLANNING In-house or off-shore? Budget, timescales and funding Defining your target market Software development practices
- 12. MONETISATION MODEL Free or Paid Adverts - Network? Integrator? Plugins? Freemium
- 13. MARKETING AND COMPETING Pricing Testing and promotions Social media (presence and integration) Age appropriate model (new regulations)
- 14. LOCALISATION Languages (Naming, Audio,Video) Text translations App stores
- 15. EXECUTION Design Development Testing Analytics and Bug reporting
- 16. MIDDLEWARE
- 17. XYGLO MODEL Evolved rather than planned based on experience XNA/C# Editor ("Friendlier”) Brazil Framework Unity3D Android, iOS, Windows Store
- 18. MOTEWARS Retro sci-fi look and feel Ages 6 - Adult Simple, progressive gameplay Admob (lite) & Ad free paid version - may change
- 19. MOTEWARS
- 20. MOTEWARS DESIGN Simple graphics Reusable engine Seasonal variations/new games growth
- 21. XYGLO FUTURE Improve MoteWars (stores, languages, gameplay) Examine Friendlier/Urho3D/middleware possibilities More platforms (Windows, Blackberry, HTML5, Facebook) More interfaces (Kinect, Leap) More games