Fail forward by Russ Lidstone adtech September 2011 pt2
1. Stella Artois c.1991 Category Cheap laddish lagers A lager of supremequalityandworth Premium ingredients with no compromise Seeking the aspirational self Brand Consumer REASSURINGLY EXPENSIVE
3. Regional Hubs Multi-media Services Content Communities Dailies Conferences Interactive Advertising Radio Online Media WIKIS Analyst TV Broadcast to Managing Social Momentum Influencer Relations Lifestyle Media Pod/Vid Casts Trade Media Brand Microsite Social Networks Blogs Business Media
4. “If you don’t have a seat at the table you will be on the menu”