This document discusses the influence of Chinese outbound tourism on destinations around the world. It notes that China has become the largest source country for outbound tourism, with the number of domestic residents traveling abroad growing steadily between 2000-2012. Chinese tourists tend to be younger and more educated than tourists from other countries. Their travels promote remote destinations and free independent travel. They also have a significant economic impact on countries they visit, contributing to jobs and trade in places like the United States. The document predicts that Chinese outbound tourism will continue growing rapidly and influencing destinations worldwide.
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Chinese Tourists Influence the World
1. Dr. Song Huilin
China Tourism Academy
17 March, 2015
Chinese Tourists Influence the World
2. • The development of
Chinese outbound tourism1
• The characteristics of
Chinese outbound tourists2
• The impact of Chinese
outbound tourism on
destinations
3
4. Factor 1: Steady development of economic society
Comparing changes of per capita GDP, per capita
disposable income and the number of domestic
residents abroad 2000-2012
per capita GDP(Yuan) per capita disposable income (Urban
Residents)(Yuan)the number of domestic residents abroad(Million visits)
5. Factor 2:RMB "internal depreciation and external
appreciation"
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
105
110
115
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
6
6.2
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8.2
8.4
CPI 国内居民出境人数 汇率
the number of
domestic residents
abroad
Exchange rates
Comparing changes of CPI, exchange rates and the
number of domestic residents abroad 2000-2012
6. Factor 3: Visa facilitation
Mutual exemption of visa
Simplified visa procedures
Sino-US visa swap
Long-term visa
7. Reality: China has become the world‘s largest source
country of outbound tourism.
8. Reality: China has become the world's largest
consuming country abroad.
Outbound tourism consumption
10. Characteristic 1: remote destinations achieve
significant increase.
Top 15 Chinese outbound tourism destination in 2013
Growth rate
Hong
Kong
Macau Korea Thai
land
Tai
wan
USA Jap
an
Viet
na
m
Cam
bodi
a
Mala
ysia
Sin
gap
ore
Rus
sia
Indon
esia
Aus
trali
a
Can
ada
Year
2013
11. Characteristic 2: younger and highly educated
54%
46%
32%: Mainland tourists to visit Hong Kong, China ;
46.3%: Mainland tourists to Taiwan, China ;
44.3%: Chinese tourists to the United States
Age distribution
Aged 60 and
above
Aged 45-60
Aged 35-44
Aged 25-34
Aged 15-24
Aged 15
and below
Bachelor
degree39.82%
Master and
above5.08%
Technical
college
school
record29.36%
high school
diploma
22.79%
Primary
school
education
2.95%
12. Characteristic 3:The increasing Chinese outbound
tourism promotes the development of the free itinerary
travel.
61.36%:the proportion of Chinese outbound tourists repeatedly (
China Tourism Academy survey data )
71%: the proportion of revisiting overnight visitors from mainland to
Hong Kong ( Hong Kong Tourism Board data )
54%: the proportion of Chinese tourists revisiting the United States
( US Ministry of Commerce data )。
Comparing the scale of Chinese outbound group travel and free itinerary
travel visitors in2002
The scale of free itinerary
travel visitors 66%
The scale of group
travel tourists 34%
13. Characteristic 4: The emphasis on the family
Family
Trip
Together
Company
traveling
with a
group
Friends
travel
Online
togeth
er
traveli
ng
Indepe
ndent
travel
Instituti
ons
colleag
ues
travel
Travel
Alone
Others
Year2012
Year2013
14. Characteristic 5: Lifestyle pursuit
Life
Sightseeing
tours:
Finding
differentiated
travel space
Leisure Travel:
Finding
similarities
experience
space
Short period of
living in different
places
Sightseeing Leisure
the content of outbound tourists concerning
about in 2013
others
recreation
shopping
folk custom
lodging
transporta
tion
price
scenic
spot
15. Characteristic 6: To be more economical
Luxury Hotel (Four
stars and above)
Social
hotel
Year2012
Year2013
16. Characteristic 7: More daily consumption
ticket transpo
rtation
cate
ring
shopp
ing
recreat
ion
lodg
ing
others
others
sightseeing
recreation
catering
hotel
consumption
shopping
Clothes Artificial
product
Cosmetic Appliances Food Others Personal
Care
Products
Jewelry
Year2012
Year2011
17. 3. The impact of Chinese outbound tourism
on destinations
18. Influence: Promotion for world tourism
industry and destinations
19.62%: Chinese outbound overnight tourists’ contribution to world
tourism growth.
88亿dollars: Chinese Outbound tourists' consumption in the United
States . Ranked No. 6 , accounting for United States trade exports of
tourism services 5%、 Service trade exports’s1.25%.
10.9万: Chinese tourists creating the number of jobs of United
States . Chinese tourists account for newly increasing US overseas
visitors 20%, The average annual cost more than 210 hundred
million dollars.
19. Forecast: sustained high speed growth
Outbound market will maintain rapid development momentum.
The coexistence of outbound sightseeing and diverse demand
will persist.
The implementation of “Tourism Law" and other related
measures will boost industrial restructuring and upgrading.
Nationwide Outbound tourist market system is
being formed