event marketing quickwins, 5 tips to get more result at events

1. 5 Event Marketing Quick Wins

2. 1. Use Clear messaging on Tradeshows and Events
Make sure your messaging is clear when you decide to
have a stand at an #event. Attending an industry
tradeshow? That requires industry related messaging.
You may be tempted to bring your generic roll up banners
or that booth you used for that recruitment event. Don’t.
Different market, different people, different rules, different
words.
Get the right message to the right audience and yes, get
that new roll up. The ROI wil be amazing 😉

3. 2. Don’t forget to invite your customers
Great, your messaging for the next event is on par and
your team is briefed and prepared? Well done.
But have you started some weeks ago to invite your local
customers and share your presence to all available and
suitable channels (partners, social media, employees,
investors)?
Customers are often overlooked in the hunt for new
business, as everyone is busy on finding that next ground-
breaking customer. But it is so much easier to upsell a
happy customer.
Invite them, they will appreciate it and when they come,
the chance of follow up business increases.
They may even bring a business partner, one that looks
quite like your next big deal.

4. 3. Connect the dots with data
Identifying and connecting metrics that have a real
business impact are arguably the most important things a
data-driven marketer can do.
True value comes when you can connect your marketing
efforts to the bottom line. It is up to you to close the loop
between marketing activities and actual sales data.
It is also important to connect the dots in time to
maximize customer impact. If you take too long to apply
what your data is telling you, your customer will likely
move on to a competitor.
These days we are lucky to be swimming in a sea of data
and technology solutions, but make sure that your
technology solutions allow you to quickly link your
marketing efforts with sales results.
Don’t just look at the data, learn from it and see how
customer behaviour changes before it impacts your
marketing efforts.

5. 4. Create a Memorable Message
There are only so many ways to directly promote your
products and services through marketing.
Sometimes it’s worthwhile to stray away from your main
marketing agenda to tell stories that make your brand
more memorable and likeable. The more creative you get
with storytelling, the more likely you’ll stand out and
improve your brand image.
A great example of a marketing campaign with this focus
comes from the diaper brand Huggies. They found
research showing the positive impact of hugs on babies —
hugs help build their immune systems, stabilize vital signs,
improve brain development, etc.
This inspired the brand’s “No Baby Unhugged” campaign
aimed at educating parents about the benefits of skin-to-
skin contact, and providing volunteers in hospitals for
babies in need of hugs

6. 5. Stop ignoring Social Media
Research shows that the web will get up to speed to the
TV in 2019. As indicated by the investigation, individuals
will go through 2.6 hours daily on the web and 2.7 hours
daily watching the TV in 2020.
From Channel to Platform
Social Media organizations will keep on incorporating
their services into outsider applications. See how
Facebook and LinkedIn enable users to pursue third-party
services with their records and offer information with
third-party services.
From Enterprise to SMB
Social Media applications may begin to impart more user
information to their spectators. Thus, making a
progressively consistent encounter crosswise over
outsider applications. This helps social media
organizations hold their strength, acquire information
about clients, and give better services to smaller sites and
applications.