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Scott Burns
CEO and co-Founder, GovDelivery
3
1,000+
55M+
6B+
5,705
4

Public sector clients

Individuals worldwide

Messages delivered yearly

People sign up every hou...
Value of one
message to one
person
Reach
Trust

= Power of the Message

5
Value of One
Connection
Make timely and relevant

7
Connect message to mission

9
Promote valuable actions

11
Gaining trust
30%
70%
14

Trustworthiness of the general
population

Trustworthiness of people they
knew
15
“That human proclivity for
trusting people you know creates
a powerful role for stories…”

Paul Smith, Lead with a Story
1...
17
18
19
The Power
of Reach
Most important business objectives
For content marketers

52%
49%
21

Increasing engagement

Increasing traffic to website...
What if you reached 10X more
people with your message?
24
25
26
27
28
Subscribers to the email alert service has
reached 7000…an increase of 500% over 5
months, exceeding all expectations…
Gov...
“As we continue to increase our subscriber
base, we are better able to increase awareness
around new services, news, and e...
Driving Your Results
Blog: reachthepublic.com
Download best practices,
research & more:
http://govdelivery.co.uk/resources...
Value of one
message to one
person
Reach
Trust

= Power of the Message

32
Thank You
Questions?
Scott Burns, CEO and co-Founder
scott.burns@govdelivery.com
@smburns
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Scott burns

  1. 1. Scott Burns CEO and co-Founder, GovDelivery
  2. 2. 3
  3. 3. 1,000+ 55M+ 6B+ 5,705 4 Public sector clients Individuals worldwide Messages delivered yearly People sign up every hour
  4. 4. Value of one message to one person Reach Trust = Power of the Message 5
  5. 5. Value of One Connection
  6. 6. Make timely and relevant 7
  7. 7. Connect message to mission 9
  8. 8. Promote valuable actions 11
  9. 9. Gaining trust
  10. 10. 30% 70% 14 Trustworthiness of the general population Trustworthiness of people they knew
  11. 11. 15
  12. 12. “That human proclivity for trusting people you know creates a powerful role for stories…” Paul Smith, Lead with a Story 16
  13. 13. 17
  14. 14. 18
  15. 15. 19
  16. 16. The Power of Reach
  17. 17. Most important business objectives For content marketers 52% 49% 21 Increasing engagement Increasing traffic to website Source: Econsultancy / Outbrain Content Marketing Survey Report 2012
  18. 18. What if you reached 10X more people with your message?
  19. 19. 24
  20. 20. 25
  21. 21. 26
  22. 22. 27
  23. 23. 28
  24. 24. Subscribers to the email alert service has reached 7000…an increase of 500% over 5 months, exceeding all expectations… GovDelivery maximises direct connections with the public through digital communications and the networking opportunities with other Government Departments have helped us to quickly increase audience reach… Noddiau’r Wythnos 14 (Weeknotes 14) | Office of National Statistics (ONS) 29
  25. 25. “As we continue to increase our subscriber base, we are better able to increase awareness around new services, news, and events. By empowering local residents with proactive information, we also achieve channel shift savings by encouraging them to go online for self-service activities.” Vanessa Lindsey, Web Team Manager | Norfolk County Council 30
  26. 26. Driving Your Results Blog: reachthepublic.com Download best practices, research & more: http://govdelivery.co.uk/resources 31
  27. 27. Value of one message to one person Reach Trust = Power of the Message 32
  28. 28. Thank You Questions? Scott Burns, CEO and co-Founder scott.burns@govdelivery.com @smburns

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