Digital Marketing Summit Southampton 2018, Samantha Noble, Southampton, #Dmsso18, #DMSSO, #DigitalMarketing, #PPC

1. SamJaneNoble
From Dusk till Dawn
The Paid Media World As We
Know It
S A M A N T H A N O B L E # D M S S O 1 8

2. SAMANTHA NOBLE
FOUNDER
BIDDABLE MOMENTS
@SamJaneNoble

3. Fast paced
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4. 60 slides
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5. Actionable
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6. 30 strategies
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7. Current
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8. 2018
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9. Paid Media Outlook
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10. Google’s Annual Revenue

11. Facebook’s Annual Revenue

12. The pounds are shifting
to digital
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13. Digital ad spend reached
$209* billion worldwide
* 2017 Data SamJaneNoble

14. It is expected to grow by
13% this year
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15. Decision Making Process
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16. The Marketing Funnel
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17. Filling the Audience Buckets
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18. Hitting each stage of the funnel
is key to success and growth
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19. Awareness
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20. Instagram Stories Ads
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21. Pinterest Promoted Pins
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22. Pinterest Promoted Pins (underutilised)
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23. Facebook Ads for Marketplace
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24. Outstream Video Ads on Video Partners

25. Similar Audiences for Google Universal App
Campaigns
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26. Google Showcase Shopping Ads
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27. Hotel Deals in the Google Knowledge Panel
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28. Shopping Carousel on Google Images

29. Apple Search Ads with Demographics Targeting
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30. Consideration
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31. Local Catalog Ads on Display
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32. Messenger Ads for Brand Engagement
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33. Facebook Lead Ads Engagement
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34. Facebook Augmented Reality Ads

35. Bing Intent Ads

36. Google Ads Promotion Extensions
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37. Preference
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38. Affiliate Location Extensions on YouTube Ads
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39. Google Local Search Map Ads

40. TruView for Google Shopping
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41. Shopping Price Benchmarks
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42. Purchase
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43. Hotel Ads on Google Maps

44. Integration with Google Optimize & Google Ads

45. Double Product Listing Carousels
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46. Amazon Shopping Ads
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47. Inventory search from Google Knowledge Panel

48. Custom Intent Audiences with YouTube TruView for
Action

49. Store Sales Optimisation on Facebook
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50. Loyalty
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51. Click to WhatsApp Messenger Ads
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52. Google Shopping Actions with 1-click Reordering
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53. Facebook Messenger Ads to Communicate Post Sale

54. Final Words
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55. It takes 6 to 8 touchpoints
to generate a sale
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56. Awareness campaigns
rarely drive direct sales
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57. Be patient and don’t panic
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58. Stop using Last Click
attribution
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59. Focus on the entire funnel;
it will get results
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60. SamJaneNoble
Thank you
for listening.
CON TA CT DETA ILS
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