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Evolve18 | Abhishek Dwevidi & Varun Mitra | Introduction to Adobe Analytics and Asset Analytics

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Here's an overview of Adobe Analytics integration with AEM to collect and collate user data. Learn about different Analytics variables-Evars, and Props and Events. In addition, you will also get to learn about strategies and process of asset analytics for assets in AEM.

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Evolve18 | Abhishek Dwevidi & Varun Mitra | Introduction to Adobe Analytics and Asset Analytics

  1. 1. #evolve18 INTRODUCTION TO ANALYTICS Abhishek Dwevedi 17 August 2018
  2. 2. © 2018 Adobe Systems Incorporated. All Rights Reserved. • Need & Challenges of Analytics • Adobe Analytics Overview • Analytics Extension in Adobe Launch • Data Layer • AEM Assets Analytics AGENDA
  3. 3. #evolve18 Explosion of touchpoints and rising expectations Flood of information from devices, servers and the cloud Companies racing to reinvent themselves Fragmented view of your customers
  4. 4. #evolve18 Difficulty identifying and targeting qualified customers & prospects Incapable of reliably and predictably making good marketing investments Keeping up with and meeting/exceeding customer expectations Difficult to gain up-to- the-minute visibility into status of marketing KPIs Gaining a holistic customer picture is harder than ever…
  5. 5. 5 Data Science Platform (SENSEI) Data Exchange (ADOBE EXCHANGE + AUDIENCE MARKETPLACE) Audience Activation (DMP) Data Platform (ADOBE CLOUD PLATFORM) Identity Management (identity stitching) Data Visualization EXPERIENCE INTELLIGENCE Agile Business Intelligence Performance Measurement (Attribution)
  6. 6. © 2018 Adobe Systems Incorporated. All Rights Reserved. ADOBE ANALYTICS Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
  7. 7. © 2018 Adobe Systems Incorporated. All Rights Reserved. ADOBE ANALYTICS Reports & Dashboards Segmentation Analysis Workspace Mobile app Analytics Data Storage and APIs
  8. 8. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe LaunchAdobe Experience Manager Adobe Analytics Configure Launch in AEM Add Analytics Extension in Launch
  9. 9. © 2018 Adobe Systems Incorporated. All Rights Reserved. <script> var data_layer = { page: "We Retail", pageImportance:"High" } </script> HTML CODE DATA LAYER • A data layer is a framework of JavaScript objects that developers insert into pages. • The data layers can be used by tracking tools like DTM to populate reports.
  10. 10. © 2018 Adobe Systems Incorporated. All Rights Reserved. ASSET ANALYTICS • Assets Insights captures user activity details such as number of times an asset is rated, clicked, and assigns scores to assets based on these statistics. • You can use the scores and performance statistics to select popular assets for inclusion in catalogs, marketing campaigns, and so on.
  11. 11. #evolve18 THANK YOU!

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