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The Digital
Generation?

Ewan McIntosh
notosh.com
digital media | education   N   o Tosh       Limited

                            digital media | education
The reality of
the long tail
Ideas submitted   Ideas ‘spec’-ed out   Ideas accepted
The idea exists
The idea can’t make money
The team can’t do it
Coming up with
good ideas

            N  o Tosh       Limited

           digital media | education
N   o Tosh       Limited

digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers




                                                                      N   o Tosh       Limited

                                                                      digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers

      Group Spaces
      Bebo, Facebook, Tagged, Networked Gaming, etc




                                                                      N   o Tosh       Limited

                                                                      digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers

      Group Spaces
      Bebo, Facebook, Tagged, Networked Gaming, etc

                                     Publishing Spaces
              Livejournal, Blogger, Flickr, Photobucket, Game Shops etc




                                                                          N   o Tosh       Limited

                                                                          digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers

      Group Spaces
      Bebo, Facebook, Tagged, Networked Gaming, etc

                                      Publishing Spaces
              Livejournal, Blogger, Flickr, Photobucket, Game Shops etc

      Performing Spaces
      Second Life, World of Warcraft, Home, etc




                                                                          N   o Tosh       Limited

                                                                          digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers

      Group Spaces
      Bebo, Facebook, Tagged, Networked Gaming, etc

                                      Publishing Spaces
              Livejournal, Blogger, Flickr, Photobucket, Game Shops etc

      Performing Spaces
      Second Life, World of Warcraft, Home, etc


                                  Participation Spaces
                                Marches, Meetings, Markets, Events etc




                                                                          N   o Tosh       Limited

                                                                          digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers

      Group Spaces
      Bebo, Facebook, Tagged, Networked Gaming, etc

                                      Publishing Spaces
              Livejournal, Blogger, Flickr, Photobucket, Game Shops etc

      Performing Spaces
      Second Life, World of Warcraft, Home, etc


                                  Participation Spaces
                                Marches, Meetings, Markets, Events etc

      Data Spaces


                                                                              o Tosh
      Sunshine Foundation, data.gov.uk, etc




                                                                          N                Limited

                                                                          digital media | education
Secret Spaces
Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers

      Group Spaces
      Bebo, Facebook, Tagged, Networked Gaming, etc

                                      Publishing Spaces
              Livejournal, Blogger, Flickr, Photobucket, Game Shops etc

      Performing Spaces
      Second Life, World of Warcraft, Home, etc


                                  Participation Spaces
                                Marches, Meetings, Markets, Events etc

      Data Spaces


                                                                               o Tosh
      Sunshine Foundation, data.gov.uk, etc

                                        Watching Spaces
                       Television, Gigs, Theatre, Public RSS Readers etc
                                                                           N                Limited

                                                                           digital media | education
Mobile: 4.6 billion mobile phone users (versus 2 billion internet users) | 59% in developing countries
        436,000 discarded in USA every day
[ Content warning ]
The amateur
king
Rip, Remix, Republish
Participation culture




                        N   o Tosh       Limited

                        digital media | education
Social film
and TV
marketing
crossplatform
research
The television
as photocopier
Rip, Remix, Republish
Participation culture




                        N   o Tosh       Limited

                        digital media | education
1 in 5
                             Televisions will provide internet access in 2010




http://www.flickr.com/photos/treevillage/3163205045/
Social
problem
solving
science
politics
education
Social gaming
virtual
real
The idea is
just the start

            N   o Tosh       Limited

            digital media | education
The idea’s
got to work

         N   o Tosh       Limited

         digital media | education
£125,000,000
          N  o Tosh       Limited

         digital media | education
£2.3m
    N   o Tosh       Limited

    digital media | education
iPad Fund
£1k - £250k
iPad Fund
£1k - £250k
Economic
Impact
£500 - £20k
iPad Fund
£1k - £250k
Economic
Impact
£500 - £20k
Coinvestment
£50k-£400k
£500k
The team
can’t do it

              N   o Tosh       Limited

              digital media | education
“I’d be so
depressed to see
them when I think
about what
I was doing at
their age.”
Conference
Workshop
After Hours
Networking
Online
Showing up’s
not enough

          N   o Tosh       Limited

          digital media | education
Do you have a
‘global
 microbrand’?


                N   o Tosh       Limited

                digital media | education
Do you have a
‘global
 reputation’?


                N   o Tosh       Limited

                digital media | education
ewan@notosh.com
www.notosh.com
digital media | education



                            N   o Tosh       Limited

                            digital media | education
w
w
w


    N   o Tosh       Limited

    digital media | education
who
what
www


       N   o Tosh       Limited

       digital media | education
Newcastle graduates of the last decade (gold)  the digital generation?

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Newcastle graduates of the last decade (gold) the digital generation?

  • 1.
  • 2.
  • 3. The Digital Generation? Ewan McIntosh notosh.com digital media | education N o Tosh Limited digital media | education
  • 4.
  • 5. The reality of the long tail
  • 6. Ideas submitted Ideas ‘spec’-ed out Ideas accepted
  • 7.
  • 8. The idea exists The idea can’t make money The team can’t do it
  • 9. Coming up with good ideas N o Tosh Limited digital media | education
  • 10. N o Tosh Limited digital media | education
  • 11. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers N o Tosh Limited digital media | education
  • 12. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc N o Tosh Limited digital media | education
  • 13. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc N o Tosh Limited digital media | education
  • 14. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc N o Tosh Limited digital media | education
  • 15. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc N o Tosh Limited digital media | education
  • 16. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Data Spaces o Tosh Sunshine Foundation, data.gov.uk, etc N Limited digital media | education
  • 17. Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Data Spaces o Tosh Sunshine Foundation, data.gov.uk, etc Watching Spaces Television, Gigs, Theatre, Public RSS Readers etc N Limited digital media | education
  • 18.
  • 19.
  • 20. Mobile: 4.6 billion mobile phone users (versus 2 billion internet users) | 59% in developing countries 436,000 discarded in USA every day
  • 21.
  • 23.
  • 24. The amateur king Rip, Remix, Republish Participation culture N o Tosh Limited digital media | education
  • 25.
  • 26.
  • 27.
  • 29. The television as photocopier Rip, Remix, Republish Participation culture N o Tosh Limited digital media | education
  • 30. 1 in 5 Televisions will provide internet access in 2010 http://www.flickr.com/photos/treevillage/3163205045/
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37.
  • 38.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. The idea is just the start N o Tosh Limited digital media | education
  • 47. The idea’s got to work N o Tosh Limited digital media | education
  • 48. £125,000,000 N o Tosh Limited digital media | education
  • 49. £2.3m N o Tosh Limited digital media | education
  • 50.
  • 52. iPad Fund £1k - £250k Economic Impact £500 - £20k
  • 53. iPad Fund £1k - £250k Economic Impact £500 - £20k Coinvestment £50k-£400k
  • 54.
  • 56. The team can’t do it N o Tosh Limited digital media | education
  • 57.
  • 58. “I’d be so depressed to see them when I think about what I was doing at their age.”
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 65. Showing up’s not enough N o Tosh Limited digital media | education
  • 66. Do you have a ‘global microbrand’? N o Tosh Limited digital media | education
  • 67. Do you have a ‘global reputation’? N o Tosh Limited digital media | education
  • 68.
  • 69. ewan@notosh.com www.notosh.com digital media | education N o Tosh Limited digital media | education
  • 70. w w w N o Tosh Limited digital media | education
  • 71. who what www N o Tosh Limited digital media | education