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1. Graphic Designing Course in
Chandigarh:-
Graphic Designing:-
Graphic design is a craft where professionals create visual content to
communicate messages. By applying visual hierarchy and page layout
techniques, designers use typography and pictures to meet users’ specific
needs and focus on the logic of displaying elements in interactive designs,
to optimize the user experience.
Graphic design is the craft of planning and creating visual content to
communicate ideas and messages. Graphic design is everywhere you look
in the digital age — from billboards to cereal boxes to mobile apps.
Through incorporating different elements and principles, these designs
can influence our perception and emotions.

2. Graphic design is also known as
communication design, and Graphic
Designers are essentially visual
communicators. They bring visual
concepts to life, most commonly
through graphic design software, and
inform or engage consumers through
text, graphics and images.
Graphic design is one way that companies
connect with consumers. Design can be used
to promote and sell products, to convey a
message, or to develop a brand identity.
Though some graphic design has a
commercial purpose, Graphic Designers
combine art and business, so the creative
process is informed in part by business
goals.

3. Different Types of Graphic Design:-
Graphic design is all around us, which means there are a range of graphic
and UX design areas and specializations. Each type of design requires
specific graphic design skills and techniques.
Visual Identity Graphic Design:-
Visual identity graphic design focuses on the visual elements of a brand. It
aims to communicate a brand’s identity through images, shapes, and
colors. Graphic Designers within this area create elements like logos,
typography, color palettes, and image libraries that represent a brand.
They also develop visual brand guidelines to ensure brand consistency
across all uses.

4. Marketing and advertising Graphic Design:-
This type of design is used to sell products or services. This may involve
print advertisements, such as posters, billboards, flyers, catalogs and
packaging, or digital advertisements, such as television ads, video ads, or
social media posts.
If Graphic Designers work in this area, they spend a lot of time creating
assets for marketing strategies and campaigns. They develop ideas,
research consumer habits, and create designs that speak to the target
audience. This type of design involves a strong knowledge of how to sell a
product and how to entice consumers.
Marketing and advertising in graphic design promote goods and services
through various forms of communication. It involves creating ads, logos,
brochures, packaging, websites, and other printed materials, attracting
customers, and persuading them to purchase the product.

5. Web Design:-
Web design involves planning and building the appearance, layout,
structure, and design of websites. It focuses on the front-facing aspects of
a website, including the user experience. Although somewhat similar to a
graphic design career, Web Designers combine a variety of visual
elements, such as text, photos, graphics, and video, to create appealing
and user-friendly sites and pages. Web design is also closely connected to
UX and UI design.
Publication Graphic Design:-
This design focuses on creating layouts and selecting typography and artwork,
including photography, graphics, and illustrations. Graphic Designers in this
area work with books, newspapers, magazines, and catalogs. They need to
understand color management, printing, and digital publishing.

6. Packaging Graphic Design:-
Packaging not only protects products, but it is also an important marketing
tool. Graphic Designers in this area develop concepts, mockups, and print-
ready files. Packaging graphic design requires an understanding of print
processes, as well as industrial design and manufacturing. Packaging
Graphic Designers need to track trends and competitors so they can create
packaging that stands out to consumers.
Motion Graphic Design:-
Motion graphic design is a new speciality area in the graphic design industry,
though it is quickly growing and demand is increasing for Motion Graphic
Designers. At a basic level, this type of design involves any graphic in motion.
This can include animations, banners, title sequences, trailers, or video
games.

7. Environmental Graphic Design:-
Environmental graphic design is a multidisciplinary practice that combines
graphic, architectural, interior, landscape, and industrial design. This type
of design connects people to places. Typically, these Designers will have a
background in graphic design and architecture. They should be familiar
with industrial design concepts and architectural plans. They may work on
projects such as public transportation navigation, retail store interiors,
signage, and office branding.
Illustration for Graphic Design:-
Graphic Artists create original artwork through a combination of media
and techniques. They often have a background in fine arts, animation, or
architecture. Graphic Artists collaborate closely with writers, editors,
marketers and art directors across all types of graphic design.

8. Benefits of Graphic Design:-
Consistent, identifiable branding:-
Having a Graphic Designer create or select the right logos, images,
graphics, or layout for your creative materials will create visual
consistency for your company across all of the different channels it uses
to interact with clients. Think of any successful company and how much
graphic design plays into its branding and any forward-facing design
choices.
Visual communication:-
Beyond establishing your brand, graphic design is a key tool in telling your
target audience what you want it to hear. A photograph or text alone can’t
convey all that good graphics can, so it’s the job of a Graphic Designer to
find out ways to create emotionally resonant creative materials.

9. Boost sales and competitive
position:-
Good graphic design will make a company more visible in the marketplace,
which will translate to a boost in revenue. Given the link between smart
graphic design and concerns like usability and user experience, there’s
plenty of evidence to show that just graphic design alone has a major effect
on customer behavior.
A Graphic Designer communicates ideas and information through visuals
concepts. Primarily using design software, they create compelling visuals
that inspire and captivate audiences. Graphic Designers strategically
combine design elements to develop aesthetically appealing layouts,
advertisements, reports, logos, packaging, and more.

10. Elements of Graphic Designing:-
Elements of art are the basic units of any visual design that form the design’s
structure and convey its visual messages. The elements of graphic design
are:
Line:-
The most basic of the design elements. Lines can be curved, straight,
thick, thin, two-dimensional, three-dimensional – whatever really! A line
is simply an element of design that is defined by a point moving in
space.
Shape:-
A shape is a two-dimensional defined area created by lines. Different
types of shapes include geometric, abstract, and organic shapes, all of
which are basic elements of design.

11. Color:-
Color is one element that is especially important in attracting attention
because there is psychology behind the feelings that color can evoke.
There are three main characteristics to color: hue (the color family), value
(how light or dark the color is), and saturation (the purity of the color).
Topography:-
Typography is the art of arranging type. This one is critically important as
it can greatly affect the design’s messaging. Different weights (bold,
regular, or light), combined with varied sizing, colors, and spacing, can
add power to the concept the designer is trying to communicate.

12. Texture:-
Texture in design refers to how things look like they’d feel if they were to be
touched. For example, texture can be rough, smooth, glossy, soft, hard, etc.
Texture is another element used to draw attention. It can be added to other
elements like shapes, colors, images, and type.
Size:-
Size is simply how small or large something is. In design, size is used as an
indication of importance and it can also create visual interest in a design by
using contrasting sizes.
Space:-
Space refers to the areas of the design that are left blank. These areas
include any distance or areas between, around, below, or above other
design elements. Designers intentionally place spaces in the design to add
emphasis to areas of the design.