The document discusses iBeacon technology which uses Bluetooth signals to pinpoint a user's location both indoors and outdoors. iBeacons are small transmitters that broadcast a unique ID to nearby devices. Apps installed on a user's device can then use iBeacon signals to provide location-based services and interactions. The document outlines opportunities for iBeacons in retail, events, home automation, and museums through targeted offers, interactive experiences, and automated functions. It also notes some limitations like users needing location services and Bluetooth enabled as well as an installed app to take advantage of iBeacon signals. An example of a retail use case is described.

1. iBeacon Tech Mini Bite
what's all the fuss about?
4th Feb 2014

2. ✤
What is it?!
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What do they look like?!
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What are the opportunities?!
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What are the limitations?!
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A retail example.!
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Q&A and demo.!
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...and at least one cat picture.

3. Before I begin...
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4. A Bluetooth enabled technology that enables apps to pinpoint your location so they can make use of that information.
– That geeky bald bloke

5. Say what?
Put simply, it's like a super accurate version of GPS
that can work inside or outside

6. You had me at jam....
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Not just for Apple!
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Accurate to within a couple of feet!
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Works indoors!
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Programmable unique ID!
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No pairing necessary!
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Doesn't cane your battery

7. Sounds a bit like
RFID...
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There are some key differences!
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Range - 50m vs 20cm!
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RFID can hold small amounts
of information, iBeacon cannot!
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Location/distance!
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Convenience
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8. In summary
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Small (normally) devices that
broadcast an ID only, using
Bluetooth Low Energy (BLE)!
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All the work is done by an app
on the device or the cloud
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These apps have to be distributed
by a brand and installed by a user!
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Think of them as a way of
tagging a specific location - like a
shelf, a sign or a shop doorway
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9. What do iBeacons look like?

11. 01

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13. Picture of the one's Roo bought
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14. 01

15. Opportunities
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Retail!
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Events!
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Experiential !
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Home automation!
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Museum & galleries

16. Retail
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Retailers with existing apps!
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Aisle end/product specific offers!
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Rewards for visiting certain
locations (ShopKick)!
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Get very accurate shopper data back
from apps!
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May one day soon enable payments
without having to even get your
phone out!
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Warning: Don't spam
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17. Events &
Experiential
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Innovative engagement
apps!
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Stats on interactions!
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Games!
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Guides
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18. Home
Automation
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Lighting!
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Context/location aware apps!
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Tagging easily lost items
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19. Museums and
Galleries
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Interactive tours!
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Stats
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20. A bunch of
other stuff
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Contextual advertising!
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Automotive assist !
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Find your way around airports,
sporting venues, shopping
malls and car parks!
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Check-in/ticket barriers
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21. Limitations

22. Barriers to adoption and use
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Users have to have location
services enabled on their
device!
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Users have to have Bluetooth
turned on!
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It requires an app and possibly
an internet connection
(depending on functionality)

23. Limitations
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iBeacons do not send any data (except their unique
ID)!
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They need a battery/power!
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Distance is only an estimate !
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Need a lot of iBeacons to get accurate positioning

24. An example...

25. Jane has an H&M loyalty app on her phone
She walks past a store...
The app alerts her that the shop is running a sale
Jane walks in. As she passes an aisle,
her app alerts her to a discount
voucher she could redeem against
one of the items
As Jane approaches the till, the sales
assistant gets a popup on his screen with
her recent sales history and suggestions
on related offers

26. Value exchange
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Jane gets tailored offers on
products as she looks at them!
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H&M get extremely accurate
data Jane's shopping habits,
dwell times, route round the
shop etc (even if she doesn't
buy anything)
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27. Questions and demo !
(which as tradition demands, will probably fail)