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Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
Metaballs, isosurfaces & black boxes
Adventures in programmatic branding
Aki-Ville
Exove Design
www.womenintech.sg
Women Technology
Diversity
Technology
Diversity
Technology
Movement
Dynamic
Evolving
Change
Interactive
Techy but organic
Programmed but freeform
Diverse, not dualistic
Brand = Code
Isosurfaces.
An isosurface is
a surface created by applying one or more
functions onto a 3d space or a 2d plane.
An isosurface is a level set of this function.
F(x,y) = (x - x0)^2 + (y - y0)^2 = R^2
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
Metaballs.
Metaballs
are a subset of isosurfaces. And also
organic-looking n-dimensional objects.
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
F(x,y) = (x - x0)^2 + (y - y0)^2 = R^2
v
M(x,y) = R / sqrt( (x-x0)^2 + (y-y0)^2 )
CC BY-SA 3.0 https://commons.wikimedia.org/w/index.php?curid=5237220
1. Iterate through every pixel on the screen
2. Iterate through every Metaball in the world
3. Calculate that Metaball's function for the current
pixel, and add it to that coordinate's current
value.
Processing.org
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
Done!
Not so fast...
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
What happen?In > > Out
“Black box”
Client > Designer > Algorithm > Result
Client > Designer > Algorithm > Result
Client > > Algorithm > Result
?
Client > > Algorithm > Result
Client > Designer > Algorithm > Result
Client > Designer > > Algorithm > Result?
Client > Designer > UI > Algorithm > Result
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ
Thanks for listening.
Aki-Ville Pöykiö
Design Director
Exove Design
akiville@exovedesign.com
040 5917871
Adventures In Programmatic Branding – How To Design With Algorithms And How To Tame Metaballs? by AKI-VILLE PÖYKIÖ

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