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Exove Design
IxDA Helsinki X Exove
Non-Places and
Liminality
Creating Meaningful Interactions Through
Ritual Design
Exove Design
IxDA Helsinki X Exove
Why this approach?
We need a fresh perspective to add to service design.
We need new to...
Exove Design
IxDA Helsinki X Exove
Anthropology and ritual design to the rescue!
Exove Design
IxDA Helsinki X Exove
How do people as communities create meaning?
Exove Design
IxDA Helsinki X Exove
Rituals
Exove Design
Exove Design
Exove Design
IxDA Helsinki X Exove
Exove Design
IxDA Helsinki X Exove
Exove Design
IxDA Helsinki X Exove
Rituals are at the center of understanding human
experience.
Exove Design
IxDA Helsinki X Exove
Rites of passage and liminality
Exove Design
Exove Design
Exove Design
Exove Design
Non-places
Exove Design
Exove Design
Exove Design
Exove Design
Exove Design
Liminality offers great potential for designing meaningful
experiences.
Exove Design
But how?
Exove Design
Harnessing the power of rituals
1. Creating new rituals or creating
meaning around routines
2. Ritualizing a ...
Exove Design
1. Designing new rituals:
Restaurant Day
- New calendar ritual
- Use of city space → also a
placemaking ritual
Exove Design
2. Ritualizing a service experience: Unboxing
Exove Design
3. Supporting existing rituals: Sauna app
Exove Design
… Or ensuring the continuation of existing rituals: Voting
https://www.ideo.com/case-study/a-new-way-to-
vote...
Exove Design
How to begin?
Discovering existing rituals or potential moments and narratives.
Understanding why they are me...
Exove Design
What does being at an airport mean to people?
VS.
Exove Design
Or maybe?
Exove Design
Designing meaningful interactions
Exove Design
Turning boring or
unpleasant routines into
meaningful rituals
Virtual aquarium tunnel at security
clearance i...
Exove Design
Offering support in the chaotic stage
of liminality
PUP - Pets Unstressing Passengers, LAX
... Or Oak Barrel ...
Exove Design
Reinforcing
“the world
awaits” feeling
Exove Design
The three points to take away
1. Find ritual moments to create commitment.
2. Observe rituals to understand c...
Exove Design
Thank you.
@veesuomalainen
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Airport As A Non-Place – Creating Meaningful Interactions Through Ritual Design

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IxDA Helsinki x Exove meetup 19.10.2017

Airport As A Non-Place – Creating Meaningful Interactions Through Ritual Design
By VEERA SUOMALAINEN

Anthropologist and service designer Veera Suomalainen from Exove Design talks about insightful and shared interactions that can turn a space into a place. Observing existing habits and creating meaningful designs around them will bring value to environments that have ritualistic potential but usually lack meaning, such as airports.

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Airport As A Non-Place – Creating Meaningful Interactions Through Ritual Design

  1. 1. Exove Design IxDA Helsinki X Exove Non-Places and Liminality Creating Meaningful Interactions Through Ritual Design
  2. 2. Exove Design IxDA Helsinki X Exove Why this approach? We need a fresh perspective to add to service design. We need new tools for finding significance.
  3. 3. Exove Design IxDA Helsinki X Exove Anthropology and ritual design to the rescue!
  4. 4. Exove Design IxDA Helsinki X Exove How do people as communities create meaning?
  5. 5. Exove Design IxDA Helsinki X Exove Rituals
  6. 6. Exove Design
  7. 7. Exove Design
  8. 8. Exove Design IxDA Helsinki X Exove
  9. 9. Exove Design IxDA Helsinki X Exove
  10. 10. Exove Design IxDA Helsinki X Exove Rituals are at the center of understanding human experience.
  11. 11. Exove Design IxDA Helsinki X Exove Rites of passage and liminality
  12. 12. Exove Design
  13. 13. Exove Design
  14. 14. Exove Design
  15. 15. Exove Design Non-places
  16. 16. Exove Design
  17. 17. Exove Design
  18. 18. Exove Design
  19. 19. Exove Design
  20. 20. Exove Design Liminality offers great potential for designing meaningful experiences.
  21. 21. Exove Design But how?
  22. 22. Exove Design Harnessing the power of rituals 1. Creating new rituals or creating meaning around routines 2. Ritualizing a product or a service experience 3. Designing products or services that support existing rituals behavioral change enriching the experience value creation https://medium.com/ritual-design/introducing-ritual-design-meaning-pur pose-and-behavior-change-44d26d484edf
  23. 23. Exove Design 1. Designing new rituals: Restaurant Day - New calendar ritual - Use of city space → also a placemaking ritual
  24. 24. Exove Design 2. Ritualizing a service experience: Unboxing
  25. 25. Exove Design 3. Supporting existing rituals: Sauna app
  26. 26. Exove Design … Or ensuring the continuation of existing rituals: Voting https://www.ideo.com/case-study/a-new-way-to- vote-for-the-people-of-los-angeles
  27. 27. Exove Design How to begin? Discovering existing rituals or potential moments and narratives. Understanding why they are meaningful.
  28. 28. Exove Design What does being at an airport mean to people? VS.
  29. 29. Exove Design Or maybe?
  30. 30. Exove Design Designing meaningful interactions
  31. 31. Exove Design Turning boring or unpleasant routines into meaningful rituals Virtual aquarium tunnel at security clearance in Dubai http://info.trendwatching.com/dubai-international-airports-s ecurity-checks-vs-1508166536750
  32. 32. Exove Design Offering support in the chaotic stage of liminality PUP - Pets Unstressing Passengers, LAX ... Or Oak Barrel as a familiar place http://www.lawa.org/welcome_lax.aspx?id=7915
  33. 33. Exove Design Reinforcing “the world awaits” feeling
  34. 34. Exove Design The three points to take away 1. Find ritual moments to create commitment. 2. Observe rituals to understand culture. 3. Keep your eyes open for ritualistic behavior.
  35. 35. Exove Design Thank you. @veesuomalainen

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