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Branding in Higher Education

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Emmelie De La Cruz
Emmelie De La Cruz

Branding is becoming increasingly important in higher education as students have more choices.

Education
1 of 6
Branding & the Educational Landscape
Where there is choice, branding is necessary.
Branding isn’t cosmetic. Visuals are the part of the branding process.
Branding is a collective representation of ideas, emotions and associations attached to a school.
Developing a brand is less about what you say and more about how it is perceived.
Brand Foundation • Identifying and acknowledging purpose • Rooted in emotion, truth and values • Tailoring for audience • Delivering on the brand promise • Showcasing the brand personality • Thriving in your niche

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Branding in Higher Education

  • 1. Branding & the Educational Landscape
  • 2. Where there is choice, branding is necessary.
  • 3. Branding isn’t cosmetic. Visuals are the part of the branding process.
  • 4. Branding is a collective representation of ideas, emotions and associations attached to a school.
  • 5. Developing a brand is less about what you say and more about how it is perceived.
  • 6. Brand Foundation • Identifying and acknowledging purpose • Rooted in emotion, truth and values • Tailoring for audience • Delivering on the brand promise • Showcasing the brand personality • Thriving in your niche