Real-Time Marketing and PR written by David M. Scott was a phenomenal book for the future public relations professional. The book was applicable to many professions, but particularly to those in communications management and should be required when entering into a senior role. The notion of time and attention is changing with everything becoming instantaneous. People are becoming more and more impatient for information and require instant gratification for many things. For companies and communications departments to engage in real-time marketing and public relations, they must change their mindset to allow for improvisation, outside of the corporate rulebooks.

1. Emmelie De La Cruz presents

3. “The Internet had fundamentally
changed the pace of
business, compressing time and
rewarding speed.”

4. Revolution Time Currency of Success
The ability to
gather,
interpret and
react to new
information in
fractions of a
second.

5. POWER LAW NORMAL DISTRIBUTION

6. WHAT’S EXPECTED
 Wait
 Follow Business
Plans
 Get Permission
 Work on your
schedule

7. “In an always on world, people get
news on their terms, from their
platform of choice and at the time
convenient for them.”

8.  Engage with Media
 Monitor News
 Crisis Communication
 Customer Service

9. Real-Time ROI
Newsjackng
How to Inject
your Ideas into
a Breaking
News Story and
Generate Tons
of Media
Coverage

10. Reminder for all communications managers: