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Wikreate Labs Advertising and Communication Festivals eng

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How to enter work on Advertising and Communication Festivals

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Wikreate Labs Advertising and Communication Festivals eng

  1. 1. Advertising and Communications Festivals
  2. 2. 2 Advertising and Communications Festivals
  3. 3. We help Agencies, Brands and Production companies to prepare optimal, award winning Case Studies and enter their work to compete in Marketing, Advertising and Communications festivals, local, regional and international. - Turn Key Solutions - End to End 3 What do we do?
  4. 4. Winning awards in festivals is extremely valuable to: - Create and defend your reputation for excellent work. - Talent attraction and retention. - When well managed, all related and associated costs are covered simply through their impact on Earned Media, delivering an excellent ROI - Nurture and cement the relationship with the client. - 4 Why you should enter your work into Festivals - and win Awards
  5. 5. Building good Case Studies to show your most relevant work has many uses, besides Festivals: - Agency presentation and other materials - Website, Blog, Social Media etc. - Pitches. - Distribution and Earned Media. - Sound Investment: One expenditure, Many uses 5 Why you should enter your work into Festivals - and win Awards
  6. 6. Prepare and Enter Campaigns / Case Studies into festivals is a skill in itself. We have: - Extensive knowledge of the Marketing, Communications and Advertising ecosystem, both International, Regional and Local. - More than 150 Festivals catalogued and classified - for brands, agencies and production companies, in order to get the optimal performance for the resources invested. - Tailored recommendations and advice, with fine tuning of entry proposals. 6 Why count on WIKREATE Labs?
  7. 7. - Deep knowledge of each and every Festival: What type of campaign gets awarded, what is the Jury looking for, language and particularities. We have been Jury Members in most of them. - Experience in the preparation of Case Studies, both in English and Spanish. Familiarity and expertise with Marketing, Communications, Advertising and Innovation lingo and methodologies. - Proven experience and success in Case Study preparation and Entries Management for all kind of Festivals and Countries / Regions. - External - jury style - vision from that of the agency / brand. 7 Why count on WIKREATE Labs?
  8. 8. We work Hand in Hand with the Agency / Brand / Production Company: - Individualized recommendations and estimates: What Festivals should each project enter into, categories, estimation of award-winning chances, budget, etc. - Affordable pricing. It is more professional and often cheaper than employing and committing company’s resources. - Quality and speed. - Turn Key: We do what you think is not worth doing by yourselves. - End to end: We cover all the process, from beginning to end. 8 Why count on WIKREATE Labs?
  9. 9. 9 Products and Pricing
  10. 10. - Analysis and consideration of the type of festivals, categories and rules. - Analysis of the documentation brought by the Agency / Brand. Follow up with the client, making sure it complies with all the rules for each and every Festival. - Creation and Production of the Word documents required to entry the Case in English and / or Spanish. - Creation and Production of the Board - Copy and Art Direction - required to enter the Case in English and / or Spanish. - Script of the Video Case Study and supervision of the client’s production. We can do the video production as well, but in our experience the client can do it better and faster with their internal resources. - Uploading of all materials to the Festival’s platform. Supervision and Control. 10 Case Study Preparation for CREATIVITY Festivals, (Cannes, One Show, FIAP…..)
  11. 11. - The estimate pricing for the preparation of the Case Study starts at $2,000 depending on the work involved - we bill on an hourly base. - It benefits from economies of scale. Once the main work is done the cost of entry in ensuing Festivals is marginal, most often being around $500 11 Case Study Preparation for CREATIVITY Festivals, (Cannes, One Show, FIAP…..)
  12. 12. - Analysis and consideration of the type of festivals, categories and rules. - Analysis of the documentation brought by the Agency / Brand. Follow up with the client, making sure it complies with all the rules. - Creation and Production of the Word documents required to entry the Case in English and / or Spanish. - Script of the Video Case Study and supervision of the client’s production. We can do the video production as well, but in our experience the client can do it better and faster with their internal resources. - Uploading of all materials to the Festival’s platform. Supervision and Control. 12 Case Study Preparation for EFFECTIVENESS Festivals, (Effies, Eficacia, Cannes…..)
  13. 13. - Due to the quantity and complexity of the work needed to enter such Festivals, the estimate pricing for the preparation of the Case Study will start at $ 3,500 depending on the work involved - we bill on an hourly base. - It benefits from economies of scale. Once the main work is done the cost of entry in ensuing Festivals is marginal, most often around $500 13 Case Study Preparation for EFFECTIVENESS Festivals, (Effies, Eficacia, Cannes…..)
  14. 14. LOCATIONS - Madrid - Marqués de Pico Velasco 35
 28027 Madrid – Spain madrid@wikreatelabs.com Tel: +34 600 301 498
 - San Francisco - 1846 Taylor Street.
 San Francisco, CA 94133 – USA sanfrancisco@wikreatelabs.com Tel: +1 415 362 0440


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