SlideShare una empresa de Scribd logo
1 de 10
Slides for AdTech Tokyo 2010


 Integration of Media and Technology


fanatic@f5dc.com   +65 9111 6849       WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New Role of PAID MEDIA :                                                 SUPPORT
 Marketing Media you
  spend to Push a
   message to a
     Consumer




                 © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New role of OWNED MEDIA :
                                            LIGHT HOUSE
  Marketing efforts to
 represent corporately
      your brand




                  © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New role of EARNED MEDIA :                                                                                             DIALOG
 Marketing Media that
  cost time to create
propagate and maintain
           it

adapted from Marketing profs LLC definition




                                              © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
Websites
  are
      dead
(the way we know them)
                   WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
THANKS




fanatic@f5dc.com   +65 9111 6849   WWW.F5DC.COM

Más contenido relacionado

Similar a Adtech Tokyo2010

Personalized multichannel in digital world_B
Personalized multichannel in digital world_BPersonalized multichannel in digital world_B
Personalized multichannel in digital world_BGregory Birgé
 
Youthconference_May2010
Youthconference_May2010Youthconference_May2010
Youthconference_May2010Gregory Birgé
 
Youthconference May 21, 2010
Youthconference May 21, 2010 Youthconference May 21, 2010
Youthconference May 21, 2010 birge
 
Measurement in marketing
Measurement in marketingMeasurement in marketing
Measurement in marketingGregory Birgé
 
Paid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 DcPaid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 Dcbirge
 
Paid Owned Earned Media
Paid Owned Earned MediaPaid Owned Earned Media
Paid Owned Earned MediaGregory Birgé
 
Top Ten Ways to Use Video On the Web
Top Ten Ways to Use Video On the WebTop Ten Ways to Use Video On the Web
Top Ten Ways to Use Video On the WebDon Byrne
 
Loyalty adtech final-email
Loyalty adtech final-emailLoyalty adtech final-email
Loyalty adtech final-emailbirge
 
Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...
Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...
Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...Hugo Brioso
 
How to-build-marketing-pre
How to-build-marketing-preHow to-build-marketing-pre
How to-build-marketing-preRupert French
 
Multichannel Marketing
Multichannel Marketing Multichannel Marketing
Multichannel Marketing birge
 
Multichannel Marketing
Multichannel MarketingMultichannel Marketing
Multichannel MarketingGregory Birgé
 
Trovus Slides Emap Construction Conference Feb10
Trovus Slides Emap Construction Conference Feb10Trovus Slides Emap Construction Conference Feb10
Trovus Slides Emap Construction Conference Feb10guest7addfc4
 
Social Product Management Presentation - TPMA - Jan31/12
Social Product Management Presentation - TPMA - Jan31/12Social Product Management Presentation - TPMA - Jan31/12
Social Product Management Presentation - TPMA - Jan31/12Ideavibes | Paul Dombowsky
 
Virtual Soft Presentation
Virtual Soft PresentationVirtual Soft Presentation
Virtual Soft Presentationschezk
 

Similar a Adtech Tokyo2010 (20)

Personalized multichannel in digital world_B
Personalized multichannel in digital world_BPersonalized multichannel in digital world_B
Personalized multichannel in digital world_B
 
Youthconference_May2010
Youthconference_May2010Youthconference_May2010
Youthconference_May2010
 
Youthconference May 21, 2010
Youthconference May 21, 2010 Youthconference May 21, 2010
Youthconference May 21, 2010
 
Measurement in marketing
Measurement in marketingMeasurement in marketing
Measurement in marketing
 
Paid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 DcPaid Owned Earned Media ,iMedia10,F5 Dc
Paid Owned Earned Media ,iMedia10,F5 Dc
 
Paid Owned Earned Media
Paid Owned Earned MediaPaid Owned Earned Media
Paid Owned Earned Media
 
Bin95 you tube-video-marketing
Bin95 you tube-video-marketingBin95 you tube-video-marketing
Bin95 you tube-video-marketing
 
Top Ten Ways to Use Video On the Web
Top Ten Ways to Use Video On the WebTop Ten Ways to Use Video On the Web
Top Ten Ways to Use Video On the Web
 
Loyalty Adtech
Loyalty AdtechLoyalty Adtech
Loyalty Adtech
 
Loyalty adtech final-email
Loyalty adtech final-emailLoyalty adtech final-email
Loyalty adtech final-email
 
PhillyTech Company and Services Overview
PhillyTech Company and Services OverviewPhillyTech Company and Services Overview
PhillyTech Company and Services Overview
 
Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...
Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...
Hugo Brioso | Website Design, Development & Internet Marketing | Graphic Desi...
 
How to-build-marketing-pre
How to-build-marketing-preHow to-build-marketing-pre
How to-build-marketing-pre
 
Multichannel Marketing
Multichannel Marketing Multichannel Marketing
Multichannel Marketing
 
Multichannel Marketing
Multichannel MarketingMultichannel Marketing
Multichannel Marketing
 
Trovus Slides Emap Construction Conference Feb10
Trovus Slides Emap Construction Conference Feb10Trovus Slides Emap Construction Conference Feb10
Trovus Slides Emap Construction Conference Feb10
 
Social Product Management Presentation - TPMA - Jan31/12
Social Product Management Presentation - TPMA - Jan31/12Social Product Management Presentation - TPMA - Jan31/12
Social Product Management Presentation - TPMA - Jan31/12
 
Social Networking For The Building Industry
Social Networking For The Building IndustrySocial Networking For The Building Industry
Social Networking For The Building Industry
 
2020 cv copy
2020 cv copy2020 cv copy
2020 cv copy
 
Virtual Soft Presentation
Virtual Soft PresentationVirtual Soft Presentation
Virtual Soft Presentation
 

Más de Gregory Birgé

2013 DIGITAL, what to do ?
2013 DIGITAL, what to do ?2013 DIGITAL, what to do ?
2013 DIGITAL, what to do ?Gregory Birgé
 
Metrics and Measurement for Digital Marketers
Metrics and Measurement for Digital MarketersMetrics and Measurement for Digital Marketers
Metrics and Measurement for Digital MarketersGregory Birgé
 
Mobile Social Media Adtech Singapore
Mobile Social Media Adtech SingaporeMobile Social Media Adtech Singapore
Mobile Social Media Adtech SingaporeGregory Birgé
 
New Approach to Loyatly
New Approach to LoyatlyNew Approach to Loyatly
New Approach to LoyatlyGregory Birgé
 
National Sales Marketing Congress
National Sales Marketing CongressNational Sales Marketing Congress
National Sales Marketing CongressGregory Birgé
 
F5Digital Adtech Tokyo09_v1.0
F5Digital Adtech Tokyo09_v1.0F5Digital Adtech Tokyo09_v1.0
F5Digital Adtech Tokyo09_v1.0Gregory Birgé
 
C Panel Keynote_June09
C Panel Keynote_June09C Panel Keynote_June09
C Panel Keynote_June09Gregory Birgé
 
F5DIGITAL DigiGen09_workshop_part5
F5DIGITAL DigiGen09_workshop_part5F5DIGITAL DigiGen09_workshop_part5
F5DIGITAL DigiGen09_workshop_part5Gregory Birgé
 
F5DIGITAL DigiGen09 workshop_part4
F5DIGITAL DigiGen09 workshop_part4F5DIGITAL DigiGen09 workshop_part4
F5DIGITAL DigiGen09 workshop_part4Gregory Birgé
 
F5DIGITAL DigiGen09 workshop_part3
F5DIGITAL DigiGen09 workshop_part3F5DIGITAL DigiGen09 workshop_part3
F5DIGITAL DigiGen09 workshop_part3Gregory Birgé
 
F5DIGITAL DigiGen09 workshop_part2
F5DIGITAL DigiGen09 workshop_part2F5DIGITAL DigiGen09 workshop_part2
F5DIGITAL DigiGen09 workshop_part2Gregory Birgé
 
F5DIGITAL DigiGen09 workshop_part1
F5DIGITAL DigiGen09 workshop_part1F5DIGITAL DigiGen09 workshop_part1
F5DIGITAL DigiGen09 workshop_part1Gregory Birgé
 
F5DIGITAL DigiGen09_The Next Big Thing
F5DIGITAL DigiGen09_The Next Big ThingF5DIGITAL DigiGen09_The Next Big Thing
F5DIGITAL DigiGen09_The Next Big ThingGregory Birgé
 
Digital Consumer NUS Nov08
Digital Consumer NUS Nov08Digital Consumer NUS Nov08
Digital Consumer NUS Nov08Gregory Birgé
 
Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707Gregory Birgé
 
Digital Consumer FCCS0221
Digital Consumer FCCS0221Digital Consumer FCCS0221
Digital Consumer FCCS0221Gregory Birgé
 
Consumer Engagement in the Digital Age
Consumer Engagement in the Digital AgeConsumer Engagement in the Digital Age
Consumer Engagement in the Digital AgeGregory Birgé
 
Personalized multichannel in digital world_C
Personalized multichannel in digital world_CPersonalized multichannel in digital world_C
Personalized multichannel in digital world_CGregory Birgé
 

Más de Gregory Birgé (20)

2013 DIGITAL, what to do ?
2013 DIGITAL, what to do ?2013 DIGITAL, what to do ?
2013 DIGITAL, what to do ?
 
Metrics and Measurement for Digital Marketers
Metrics and Measurement for Digital MarketersMetrics and Measurement for Digital Marketers
Metrics and Measurement for Digital Marketers
 
DIGITAL CRM ?
DIGITAL CRM ?DIGITAL CRM ?
DIGITAL CRM ?
 
Mobile Social Media Adtech Singapore
Mobile Social Media Adtech SingaporeMobile Social Media Adtech Singapore
Mobile Social Media Adtech Singapore
 
FCCS_Mar2010
FCCS_Mar2010FCCS_Mar2010
FCCS_Mar2010
 
New Approach to Loyatly
New Approach to LoyatlyNew Approach to Loyatly
New Approach to Loyatly
 
National Sales Marketing Congress
National Sales Marketing CongressNational Sales Marketing Congress
National Sales Marketing Congress
 
F5Digital Adtech Tokyo09_v1.0
F5Digital Adtech Tokyo09_v1.0F5Digital Adtech Tokyo09_v1.0
F5Digital Adtech Tokyo09_v1.0
 
C Panel Keynote_June09
C Panel Keynote_June09C Panel Keynote_June09
C Panel Keynote_June09
 
F5DIGITAL DigiGen09_workshop_part5
F5DIGITAL DigiGen09_workshop_part5F5DIGITAL DigiGen09_workshop_part5
F5DIGITAL DigiGen09_workshop_part5
 
F5DIGITAL DigiGen09 workshop_part4
F5DIGITAL DigiGen09 workshop_part4F5DIGITAL DigiGen09 workshop_part4
F5DIGITAL DigiGen09 workshop_part4
 
F5DIGITAL DigiGen09 workshop_part3
F5DIGITAL DigiGen09 workshop_part3F5DIGITAL DigiGen09 workshop_part3
F5DIGITAL DigiGen09 workshop_part3
 
F5DIGITAL DigiGen09 workshop_part2
F5DIGITAL DigiGen09 workshop_part2F5DIGITAL DigiGen09 workshop_part2
F5DIGITAL DigiGen09 workshop_part2
 
F5DIGITAL DigiGen09 workshop_part1
F5DIGITAL DigiGen09 workshop_part1F5DIGITAL DigiGen09 workshop_part1
F5DIGITAL DigiGen09 workshop_part1
 
F5DIGITAL DigiGen09_The Next Big Thing
F5DIGITAL DigiGen09_The Next Big ThingF5DIGITAL DigiGen09_The Next Big Thing
F5DIGITAL DigiGen09_The Next Big Thing
 
Digital Consumer NUS Nov08
Digital Consumer NUS Nov08Digital Consumer NUS Nov08
Digital Consumer NUS Nov08
 
Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707Digital Consumer ESSEC 090707
Digital Consumer ESSEC 090707
 
Digital Consumer FCCS0221
Digital Consumer FCCS0221Digital Consumer FCCS0221
Digital Consumer FCCS0221
 
Consumer Engagement in the Digital Age
Consumer Engagement in the Digital AgeConsumer Engagement in the Digital Age
Consumer Engagement in the Digital Age
 
Personalized multichannel in digital world_C
Personalized multichannel in digital world_CPersonalized multichannel in digital world_C
Personalized multichannel in digital world_C
 

Último

Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Último (20)

Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

Adtech Tokyo2010

  • 1. Slides for AdTech Tokyo 2010 Integration of Media and Technology fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
  • 2. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 3. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 4. New Role of PAID MEDIA : SUPPORT Marketing Media you spend to Push a message to a Consumer © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 5. New role of OWNED MEDIA : LIGHT HOUSE Marketing efforts to represent corporately your brand © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 6. New role of EARNED MEDIA : DIALOG Marketing Media that cost time to create propagate and maintain it adapted from Marketing profs LLC definition © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 7. Websites are dead (the way we know them) WWW.F5DC.COM
  • 8. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 9. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 10. THANKS fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM