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PRESENTED BY: 
FABEENA ROSELIN.F
Meetings, Incentives, 
Conferences/Conventions, and 
Exhibitions 
It is a specific form of business tourism 
that relates ...
Meetings are events planned fairly 
in advance to bring business 
travellers together on a specific 
date for the purpose ...
• Incentives involve travel to foreign countries 
or domestic destinations as part of a 
motivational or incentive scheme ...
CONFERENCES 
• Conferences or conventions are generally described 
as multi-day events attended by at least a hundred 
del...
IMPORTANCE OF MICE TOURISM 
• The economic growth of the region as a whole 
gets a boost. 
• It results in the development...
IMPORTANCE OF MICE TOURISM 
• It is quite common for delegates to bring along a 
companion. It has been found that around ...
MICE – Trends and its Immediate Future 
• Industry predictions indicate that the MICE 
(Meetings, Incentives, Conferences ...
Top 10 future trends in the MICE industry 
Return to luxury — Budget constraints have not 
vanished and purse strings are ...
Meeting demand is at its peak since 2008 
There is growing demand across all sectors, 
telecommunications, education and i...
New age technology 
Meetings and events are getting more tech-savvy 
than ever before. Apps downloaded on smart 
phones an...
The Meeting Package is back 
The last couple of years saw a decline in the 
meeting package but it has made a strong 
come...
Facing cut throat competition 
The improvement in the economy brings with it 
fierce competition and no company can afford...
THANK YOU
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mice tourism

  1. 1. PRESENTED BY: FABEENA ROSELIN.F
  2. 2. Meetings, Incentives, Conferences/Conventions, and Exhibitions It is a specific form of business tourism that relates to the activities of groups of business persons travelling for business purposes rather than individual business travellers and represents a multi-million dollar segment of tourism worldwide.
  3. 3. Meetings are events planned fairly in advance to bring business travellers together on a specific date for the purpose of exchanging information, either between people from one company or organization, or between people from different establishments
  4. 4. • Incentives involve travel to foreign countries or domestic destinations as part of a motivational or incentive scheme to enhance or reward employee efforts. • Mostly consumer goods, automobile and electronics companies use incentive travel, i.e. vacations with the family, to reward dealers and drive dealer sales.
  5. 5. CONFERENCES • Conferences or conventions are generally described as multi-day events attended by at least a hundred delegates for the purpose of exchanging business information. • If 40% or more of the delegates come from outside the host country, the event would be termed as an international conference or convention. EXHIBITIONS • Exhibitions involve the drawing together of corporate leaders and business-minded people for the purposes of viewing products and services of different enterprises and business groups.
  6. 6. IMPORTANCE OF MICE TOURISM • The economic growth of the region as a whole gets a boost. • It results in the development of better infrastructure, mainly in transportation, accommodation and air services. • The different events attract investors from other parts of the country and the world. • The elements of relaxation, shopping and sightseeing are usually included in MICE trips. Hence, most MICE travellers can be converted into leisure travellers who would spend money on sightseeing and shopping.
  7. 7. IMPORTANCE OF MICE TOURISM • It is quite common for delegates to bring along a companion. It has been found that around 19% of delegates travel with at least one accompanying person and that 39% of them visit other areas either before or after a meeting or conference. Thus, MICE tourism is a powerful revenue earner. • MICE events increase awareness of the host country, create employment and income, support the development of local and national industries, and help the expansion of export markets. • MICE tourism strengthens the brand value and profile of the country as an international tourist destination.
  8. 8. MICE – Trends and its Immediate Future • Industry predictions indicate that the MICE (Meetings, Incentives, Conferences and Exhibitions) sector is poised for vigorous growth; after the recession, it is springing back, stronger than ever.
  9. 9. Top 10 future trends in the MICE industry Return to luxury — Budget constraints have not vanished and purse strings are far from being completely loosened. However, luxury resorts are not out of bounds either. Meeting space is changing — The traditional ‘boardroom-style’ space is being replaced by an innovative approach where huge outdoor meeting spaces, smaller cozy nooks for limited gatherings and different kinds of seating are being requested. The focus is on creating conducive settings and it is no more a surprising sight to see delegates assembled around a campfire or at a bar.
  10. 10. Meeting demand is at its peak since 2008 There is growing demand across all sectors, telecommunications, education and insurance, healthcare, energy and many more. Meeting size is growing The growing demand for meetings has resulted in hotels giving preference to larger meetings capable of paying more. Hotels are not as flexible as before when it comes to walk-in bookings and last minute bookings are not possible anymore. Good venues have to be booked well in advance.
  11. 11. New age technology Meetings and events are getting more tech-savvy than ever before. Apps downloaded on smart phones and iPads, easily accessible mobile sites and meeting-dedicated Facebook pages are assisting planners with the registration process, informing them of programmes and offering an easier method to gather feedback from participants after the events. Prices are increasing slowly The improvement in economy is resulting in slowly increasing prices of meetings. Though value for money is still an important factor, the planners are yielding to prices being a little higher than before.
  12. 12. The Meeting Package is back The last couple of years saw a decline in the meeting package but it has made a strong comeback again this year. Planners are once again embracing the product for the value it offers the meeting budget. Planners are requesting for customised packages rather than unbundling. Teambuilding activities are making a comeback Venues, which are offering creative options for teambuilding activities are in demand. For instance venues with options for holding cookery classes, beach-volleyball or golf lessons are attracting more meeting planners.
  13. 13. Facing cut throat competition The improvement in the economy brings with it fierce competition and no company can afford to lag behind in the race for supremacy. Growing importance of the destination The meeting destinations have gained new importance. Planners are looking for value for money and an exotic destination is not necessarily what they are looking at. Destinations which offer great value and a relaxed atmosphere are being preferred.
  14. 14. THANK YOU
  • masoudabdollahi5

    Feb. 12, 2020
  • HancycanaGeorge

    May. 17, 2018

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