1. Five insights about our digital future

2. Who are we?

3. In a way… We are a production company for innovative projects.

5.  Helping arts reach everyone…

6. More than 2 millions visits in 4 months FWA*Site of the Month Grand Prix Stratégies du marketing digitalPrix du meilleur site événementiel et Prix Spécial du Jury *Favourite Website Awards

7. The very first French Alternate Reality Game (ARG)

8. 23,000 players 75 % from other cities than Lille, France

9. 14/12/10 9

11. 4,700,000 downloads … before being banned from the App Store

12. Five insights about the media’s digital future

13. Conviction #1 24/01/11 13 Transmedia is here to stay. Even if we don’t always know what it means…

14. What is transmedia’s secret recipe? A cocktail where each element contributes to the story.

15. Today, transmedia is mainly used as a marketing tool. Although it is capable of fostering creation.

16. A marketing tool: the Misfits’ Twitter account

17. Fostering new forms of storytelling: Cathy’s book

18. What are the rules? Think about it early Have a defender of narrative consistency Interact with your users Create links between mediums Let each media benefit from its own strengths

19. Conviction #2 Internet can improve TV’s context.

20. Internet does not substitute TV but can improve its context.

21. Internet can make the TV more social

22. Conviction #3 Video: the value chain is evolving

23. Controlling the entry point now becomes important: devices

24. Controlling the entry point now becomes important: bandwith

25. New business models are maturing

26. Powerful players are invading the market

27. Key success factors are emerging Quality of catalog Delay between first diffusion and availability Offer that are relevant for users Integrated, multi-screen UX

28. What remains… Content is king.

29. Conviction #4 Tablets will be here for a long time. A very long time.

30. Outstanding sales forecast 19,500,000 tablets in 2010 54,800,000 tablets in 2011 Source: Gartner

31. Conviction #5 App markets offer great opportunities to monetize content. Provided one knows how to leverage them.

32. App stores are fast-growing markets $5.2 bn in 2010 $15 bn in 2011. $58 bn by 2014. Sales generated: Source: Gartner

33. We deciphered the App Store ranking algorithm!

34. Free study: slidesha.re/appstudy Feel free to downloadit!

35. Conclusion Digital revolution changes how we consume media and, in turn, what we consume

36. Marie-Caroline Lanfranchi Rémi Rousseau Stéphane Distinguin marie-caroline.lanfranchi@fabernovel.com remi.rousseau@fabernovel.com stephane.distinguin@fabernovel.com