Quotes from
Cannes 2011.
Shared by @FabianoCoura Head of Planning @ R/GA SP

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Day #01
Sunday 06/19/2011

In 2011, 15% of
conversations were
about brands. Today it’s
37%. Isn’t depressive?
Martin Lindstrom, Author @ goviral Seminar

If you start offline and then
move online it will be much
more powerful. After a
“casual conversation” 49%
will remember your brand
when online.
Martin Lindstrom, Author @ goviral Seminar

Advertising is fading.
Consumers own
brands today.
Martin Lindstrom, Author @ goviral Seminar

ROI is NOT Purpose.
Best brands weren’t born
to be the most profitable,
but to make life better.
GM can never be Apple.
Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar

Lady Gaga is her own
platform. She already
have 10 million twitter
followers.
Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar

In 2012 consumers will
want products and
services that enhance
their lives in a unique
and personal way.
Susanna Kempe, CEO, WGSN @ WGSN Seminar

Can we bring that forward?
@DavidTrewern: WGSN:
2013 will see the death of
the banal broadcast (aka
Facebook updates!)
@fefaromano during WGSN Seminar

If you know that what
you are about to shoot
is good, then it
probably isn’t.
Julian Boulding, President, thenetworkone @ thenetworkone Seminar

Entrepreneurs are the
new creative
department (and vice
versa)
Troy Young, President, Say Media @ UM

To the public, all
advertising is spam.
Bob Garfield, Commentator @ imc2 Seminar

Day #02
Monday 06/20/2011

43% of consumers
won’t buy a product if
can’t find the right
information online.
Eric Bader, Chief Strategy Officer, Initiative @ Initiative Seminar

Cannes Lions is no
longer about advertising,
as indeed our industry is
no longer simply about
advertising.
Phil Thomas, CEO, Cannes Lions Festival

What is the first thing
you reach for in the
morning? Your bed
partner, yourself or
your phone?
Simon Bond, CMO, BBDO @ BBDO Seminar

Fortune favors implementers
and improvisers, not
entrepreneurs [...] Real
innovators are desperate,
imaginative and
improvisational.
Malcolm Gladwell, Author @ Kraft Foods Seminar

We should want to be third [...]
Although Jobs was last at the
party, he was the most
successful. The person who
waits and is able to observe with
the benefit of hindsight wins.
Malcolm Gladwell, Author @ Kraft Foods Seminar

It is easier to come up
with effective new ads
if done throughout
collaborations.
Jonah Lehrer, Author @ DraftFCB Seminar

28% of people want to
watch TV with their
social networks.
Mark Holden, Planning Director, phd @ phd Seminar

A whole new generation with
lower levels of privacy anxiety
will help on the adoption of this
new reality in people’s lives
and the changes will not be so
slow when it was in the past.
Mark Holden, Planning Director, phd @ phd Seminar

Search will move from
links to likes.
Mark Holden, Planning Director, phd @ phd Seminar

83% of consumers use
fewer than 30 sites a
month.
Tim Armstrong, CEO, AOL @ AOL Seminar

The future of the internet
is not algorithms, it’s
content and design [...]
Banners are for apes.
Content is for humans.
Tim Armstrong, CEO, AOL @ AOL Seminar

Authenticity is just like
pornography. You know
it when you see it.
Arianna Huffington, Co-founder, The Huffington Post @ AOL Seminar

Sorry no tweets from
#canneslions today.
I could not get any Wi-Fi.
@paul_yole about the Microsoft sponsored wi-fi

Tablet market is
growing from 17 million
devices this year to 70
million devices next
year.
Kevin Lynch, CTO, Adobe @ Adobe Seminar

Magazine people want to make
something that is beautiful and
connects with an audience, but
it has been hard to do that very
well in the internet during the
last two years.
John Battelle, CEO, Federated Media @ Adobe Seminar

Day #03
Tuesday 06/21/2011

Even though the Fiat Mio is
a concept, done as an
internal exercise, there are
many ideas we will be using
in our company from now
on.
João Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar

At Sundance we try to
create a safe environment.
We encourage freedom and
then we encourage them to
take risks.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar

The only thing in this
world that always
succeeds is change.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar

Being plugged in reduces
debate, analysis and
decisions [...] Connection
is meaningless without
control.
Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar

There are 6.9 billion people
in the world, 600 million
broadband internet
connections, but 4.5 billion
text message users. SMS is
largest human network.
Tom Chatfield, Author @ Starcom MediaVest Group & TED Seminar

A good story is something
you haven’t known.
Something that hits your
gut, your heart and therefore
your emotions.
From @wgsn during Starcom MediaVest Group & TED Seminar

Our industry will spend 450
billion on advertising this
year. How can we make
more for peoples lives with
this money?
Craig Davis, CCO, Publicis Mojo @ YouTube Seminar

Brands do what is good
for them. Sometimes it
intersects with what is
good for us.
Michael Wolff, Editorial Director, Adweek @ YouTube Seminar

In the future, half of the
music industry’s
revenues will come
from brands.
Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar

Apple and Microsoft are getting
it right because they concentrate
on servicing people. Where the
music industry is getting it
wrong is that it still talks about
selling records.
Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar

Almost 100 ads in the
press shortlist and only
one in Cyber? That is
actually the face of the
brazilian advertising.
Luiz Marinho, Journalist, Bluebus

At Coca-Cola, we think
the mobile phone as
the 6th sense of
people.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar

We will move from
creative excellence to
content excellence.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar

Great to see that the
world’s biggest brand has
the word “contagious” at
the core of its Liquid &
Linked strategy.
@ContagiousPaul during the Coca-Cola Seminar

We don't view
ourselves as a game
company, we’re
building a brand.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

We built 51 games before
getting to Angry Birds [...]
My team knows how to build
a hit and also how not to
build a hit. This is important.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

We only care about two
things: our fans and our
brand. We talk about
fans, not users or
consumers.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

We want to become the
most copied brand in
China by next year.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar

Day #04
Wednesday 06/22/2011

I’m a better employee
because I’m a mum
and I’m a better mum
because I work.
Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion

People don’t want
something better than
a TV. They want a
better TV.
Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar

As we get more and
more apps designed for
smart TV, there will be a
lot more opportunity for
integration.
Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar

I’m not on Facebook,
but I’ve seen it.
Jesse Eisenberg, Actor @ Mofilm Seminar

Purpose is the new
digital.
@Ariannehuff

Television is no longer
an appointment, it is a
lending library.
Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar

I’m much more
interested in an
argument that might be
resolved, than in
entertainment.
David Simon, Journalist @ Time Warner Seminar

Twitter has become my
primary news source, but
when I hear something
has happened it makes
me turn on a TV set.
Piers Morgan, CNN Host @ Time Warner Seminar

At Google, with your
permission, we use
some of your information
to make things that are
good for you.
Eric Schmidt, Chairman, Google @ Google Seminar

Hell has frozen (when he
saw the Super Bowl Ad) [...]
We did it, we measured it
and it resulted in
incremental search that
paid off.
Eric Schmidt, Chairman, Google @ Google Seminar

It’s always a shock to
me that there are
criminals using the
internet.
Eric Schmidt, Chairman, Google @ Google Seminar

We have this 1% program
at Google [...] you just
don’t know what it’s
gonna happened, but you
can certainly measure it.
Eric Schmidt, Chairman, Google @ Google Seminar

The problem is not climate
change. The problem is poor
thinking. And it’s an even
bigger problem because no
one realizes it.
Edward de Bono, Author @ The Guardian Seminar

Analytical thinking is no
longer enough. We
need to learn to think
to create value.
Edward de Bono, Author @ The Guardian Seminar

Two important values
to younger people:
significance and
achievement.
Edward de Bono, Author @ The Guardian Seminar

Not everybody likes
games, but everybody
likes playing.
Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar

In the era of networked
media you’re going to
become a functionally
integrated brand or a
commodity.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar

Instead of “How big are we
gonna get before we get
bad?”, the question is:
“How diverse are we gonna
get before we get good?”
Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar

How do we call what
we do? It's
indescribable.
Barry Wacksman, EVP Chief Growth Officer, R/GA @ R/GA Seminar

More people play
Zynga games than
Xbox, Wii and PS3
combined.
Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar

When I started working
in advertising, I had no
idea it was so
interesting and so
important to people.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award

One of the points I am
excited about is that this
is just the beginning of
something extraordinary
that will get much larger.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award

Day #05
Thursday 06/23/2011

Cool hijack of
#CannesLions by
Ogilvy www.ogilvy.com/
do100. Unexpected and
well done.
From @thebrandbuilder

There a maturity of work. It’s not like
the old parlor tricks that used to win
awards. The impressive use of
technology doesn’t work anymore.
As a result, most clients get real
value out of digital in a way that
perhaps they questioned in the past.
Nick Law, CCO, R/GA, Cyber Lions President

Technology amplifies
creativity through
content creation,
content distribution and
content experience.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar

Youth links their ideas
with execution of their
ideas. The right and left
brains are merging like
never before.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar

You collaborate on the
studio and then people
listen to the result of this
collaboration. On the
Internet, people experience
the collaboration itself.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

TV is not what it used to be.
TV is old technology, people
are using their tablets to
take picture... Imagine if
people use the TV to take
pictures.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

If we all take the first
step together, that is a
real movement.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar

Everyone is competing
for attention. You just
can’t be conservative
anymore.
Tod Machover, Composer, Inventor, Educator @ McCann Seminar

Luck isn’t about what
happens to you. It’s
about what you do with
what happens you.
Sir Ken Robinson @ Ogilvy Seminar

There’s no evidence
that I can see that
humans are evolving
culturally as quickly as
we are technologically.
Sir Ken Robinson @ Ogilvy Seminar

Real innovation and
creativity often
happens within tight
constraints.
Sir Ken Robinson @ Ogilvy Seminar

Creativity is process of
having an original idea that
has value [...] Advertising
is about participating in
the context for meaning.
Sir Ken Robinson @ Ogilvy Seminar

Women are never
portrayed as funny.
They’re caring, emotional,
etc. But never funny. It’s
time to laugh at women.
Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar

Men who sound like
women are funny.
Period.
Jeff Benjamin, CCO, CP+B @ CP+B Seminar

Inventors are modern
storytellers.
Jeff Benjamin, CCO, CP+B @ CP+B Seminar

If you have any technology
driven idea, send it to us.
We would like to invest
behind you.
(milliondollarchallenge.com)
Miles Nadal, CEO MDC @ CP+B Seminar

The tech companies including
Facebook, Twitter and Microsoft
are masquerading as technology
companies when they are in fact
media owners with their own
channels.
Sir Martin Sorrell, Chief Executive, WPP

Day #06
Friday 06/24/2011

What we achieved at
Cannes Lions is similar to Li
Na’s victory at tennis’
French Open Tournament.
[talking about the China’s
Press GP]
Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily

Clients and agencies:
It’s not about creating
fantasy anymore. It’s
about creating reality.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar

Here is my advice to
advertisers: give your
brand up for customers.
It’s the most rewarding
thing I’ve ever done.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar

Innovation didn’t begin
with Silicon Valley.
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

Acting then measuring
has been replaced by
listening and then
responding.
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

We need to move away
from 360 degree
marketing, and towards
365 days a year
marketing.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

Whatever was good for
business, was good for
community. Today, whatever
is good for community, is
good for business.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

Unpack your personal
data in order to make it
more emotional.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar

Speed is a competitive
advantage (citing the
Dentsu seminar).
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

He not busy being born
is busy dying.
Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar

Today’s key drivers of
change: shift of
economic power to east
and south, sustainability.
and impact of digital.
Paul Polman, CEO, Unilever @ Unilever Seminar

In the digital age,
agencies must organize
around the needs of
consumers rather than
the needs of clients.
Paul Polman, CEO, Unilever @ Unilever Seminar

The future consumers
wants products of
great value from
companies with great
values.
Paul Polman, CEO, Unilever @ Unilever Seminar

Retailers have become
media companies, and
they know their
audiences better than
we do.
Paul Polman, CEO, Unilever @ Unilever Seminar

Agencies can only
produce seamless
solutions if the client is
organized in a
seamless way.
Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate

The delicate balance between
commerce and creative
expression in Hollywood is out
of balance right now. Hollywood
is producing arguably the worst
product in a decade.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate

iPad should have been called
the MePad. Everyone of these
tablets are a reflection of who
you are. I can tell so much
about you just looking at all
the things on your tablet.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate

Governments and
corporations fear all
this [social networks].
We need to strike more
fear in them.
Patti Smith @ Grey Seminar

Patti Smith has
demonstrated how much
poetry there is in rock’n’roll
and how much rock’n’roll
there is in poetry.
@barbarahauret

The marketing world is
global, but the
consumer is local and
needs to be engaged
and activated locally.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

Creativity is not doing
new things. It’s re-
wiring existing things
in new ways.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

The brand is no longer
owned by the
companies. At best, it
is co-owned with
consumers.
Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar

If it’s theirs [the brand],
they will defend it.
Paul Bulcke, CEO Nestlé @ Publicis Groupe Seminar

From what I've seen so
far, I'd like to recommend
some rethinking of how
the cases are presented.
[#videocasebingo]
@fefaromano @ Titanium Jury

Great strategy liberates
the creativity freedom.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

We always - hopefully - have
embraced difference.
Difference should be the
essence of everything we do.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

The social web rewards
difference. Difference starts
the conversation [...] Social
networks rewards fame and
fame builds participation.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

The problem is the
power of inertia.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar

I encourage you to hire
them before they steal
your job.
Rei Inamoto, CCO, AKQA @ AKQA “Future Lions” Seminar

Day #07
Saturday 06/25/2011

People don’t like
advertising. They like
what interests them,
and sometimes that's
an ad.
From Akestam Holst Seminar

People complain about
Twitter, but compared to
the average conversation
at the Gutter Bar it's
f***ing Proust.
@rorysutherland

How about this? We
could just assume that if
your thing is actually
good people will blog and
tweet #titaniumjudging.
@iaintait

Great digital ideas
require a “hacking
mentality”.
Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar

This should be on poster
next year: @adland: Every
conversation here is
hacking my brain and
reprogramming me to do
better.
@tomeslinger

With a simple spot in a
soap opera in Brazil, a
client can have a Super
Bowl audience.
Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar

It is impressive how
Brazil is being
mentioned at the
Festival. The country is
on its best moment.
@agenciatudo

Shortlist screening stats:
theater is 10% full, a fifth
of the people are sleepy.
The week is taking its
toll on delegates.
@peruska

Agencies should be “day
traders in social emotion”
tracking what’s said about
brands on Twitter, #FB.
@simonmainwaring

Fingers crossed for
Romania this evening
#canneslions!!!
@GabrielaLungu

Without great clients
like this one, there is no
great work. (talking
about Ikea)
Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award

Thanks for
watching :)