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Joining the conversation

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Joining the conversation

  1. 1. Joining the ConversationChris Messina, User Experience DesignerThe Global Warming ParadoxNovember 8, 2012Stanford University
  2. 2. @chrismessina +chrismessina //chrismessina.meKristofer Cheng for The New York Times
  3. 3. Today’s topics Spread Firefox #hashtags Think: generativity
  4. 4. Spread Firefox
  5. 5. Photo by Tristan Nitot
  6. 6. September 12, 2004
  7. 7. Welcome to Spread Firefox.
  8. 8. You are our marketing department
  9. 9. Well provide the tools,
  10. 10. you will drive campaigns
  11. 11. Spread Firefox will coordinate a series of volunteer efforts to promote Firefox
  12. 12. and run campaigns to focus our communitys energy on very tangible, specific goals.
  13. 13. Our first target:
  14. 14. one million downloads
  15. 15. in the next ten days.
  16. 16. Each time someone clicks on your link,
  17. 17. youll get a point
  18. 18. We highlight and publicize the ten most successful promoters
  19. 19. [You’ll be famous.]
  20. 20. Call for Volunteers
  21. 21. Developers: fix bugs;
  22. 22. Security experts: find vulnerabilities;
  23. 23. Tech-savvy users: test, file and help organize bugs
  24. 24. ...and contact web sites;
  25. 25. If you’re passionate
  26. 26. spread the word.
  27. 27. ?
  28. 28. Outliers ⇾ Activists
  29. 29. December 4, 2004
  30. 30. 10,000 donors
  31. 31. 1,126,190 subscribers
  32. 32. 11,000,000 downloads
  33. 33. ▶▶
  34. 34. March 25, 2011
  35. 35. 15,850,000 downloads
  36. 36. 48 hours
  37. 37. #hashtags
  38. 38. The first hashtag
  39. 39. ?
  40. 40. August 23, 2007
  41. 41. Nate Ritter
  42. 42. #climatechange
  43. 43. hashtags-inspired skyscraper called the Cross # Tower in Korea
  44. 44. #IranElection
  45. 45. #Jan25
  46. 46. #occupywallstreet
  47. 47. #election2012
  48. 48. “Fork me on GitHub” ==forking as an act of ♥
  49. 49. “About GitHub”
  50. 50. On Amazon: j.mp/starfish_spider
  51. 51. Creativecollectivecollaborativecommerce
  52. 52. Think: generativity
  53. 53. futureoftheinternet.org
  54. 54. Five principles
  55. 55. 1.how extensively a system or technology leverages a set of possible tasks;
  56. 56. 2.how well it can be adapted to a range of tasks;
  57. 57. 3.how easily new contributors can master it;
  58. 58. 4.how accessible it is to those ready and able to build on it;
  59. 59. 5.how transferable any changes are to others —including (and perhaps especially) nonexperts.
  60. 60. #election2012
  61. 61. #occupythefuture
  62. 62. Fin.

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