2. Project On
Super Store
Movers IN Store
Submitted By
Muhammad Fahad Ali Mirza
121103
Submitted To
Major Khalid Mahmood
3. Introduction
• The Movers IN store (SUPER STORE) will be
established in 2012 in Lahore, Pakistan. The
basic purpose for establishing the super
store is to provide quality goods and service
to the people under the one roof in the
healthy environment in reason able price to
the people.
5. Basic Structure
• The store will be established in the area of
Defence Lahore. In the commercial areas of
Defence Lahore. Y block is considered to be
the most commercial and attractive place for
the people. Store at the level of HKB or ALFATAH will require a place of about 20 maralas.
In supermarket business all the local goods are
purchased on the credit base.
6. Financial Structure
Investment of 2.5 Million.
Building on Profit sharing.
Local products at Credit.
International Products at Cash with defective
and return agreement.
• Payment of bills at the Profit.
• Proper banking records.
• Market financial status.
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7. SWOT Analysis
STRENGHTS:
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Living standard of the people.
Spending of the people.
Luxuries of the people.
Service and Goods under one roof.
Brands availability.
Customer satisfaction.
Price comparatively low from other.
Promotion strategies.
Proper parking space.
Healthy environment.
12. PEST Analysis
ECONOMICAL:
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Change in tax rate.
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Change in freight.
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Change in pay scale of people.
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Decrease or Increase in the buying power of the
people.
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Change in the Government service.
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Government incentives.
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Current market pay scale.
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Change in the living standards of the people.
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Meeting the necessities of the people.
13. PEST Analysis
SOCIAL:
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Cultural values.
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Religious values.
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General ethics of the people.
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Following the nation’s culture and traditions.
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Act accordingly to the behavioral attitude of
the nation.
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Current market system.
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Traditions of the market.
15. Financial Structure
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Total Finance Required = 2.5 Million.
Building in Profit Sharing Agreement.
Insurance to minimize the Risk. (10% Payment)
Local Brands on Credit Basis.
International Brands on Cash and on agreement
to be returned if found tempered or damages.
16. Growth Strategy
• Our company’s growth strategy will be to capture
more of the customer values, satisfaction and
loyalty, so that we can give maximum output
according to customer needs. As the time passes
the more investment should be made into the
company affairs so that it can give services more
effectively and efficiently.
17. Goods Availability in
Store
Three types of Goods:
• Luxury Goods
• Shopping Goods
• Convenience Goods
Division of Goods:
• Local Goods
• Imported Goods
18. Company Goal
• Short Run
Short run goals of our company are to reach to every
potential customer in covered area, to provide our
services in affordable price to the customer.
• Intermediate Run
Intermediates Goals of our company are to increase
our services.
• Long Run
In the long run the goal of the company will be to
establish the company name and the expansion of
the company.
20. Company Plan
• Operational Plan
Our company considers our employee asset of our
company so; we work like one single unit. Goals
should be evaluate according to our Goals have to
achieved (short Run Goals to Long Run Goal).
• Division of Management
1. Purchase Department
2. Sale Department
3. Finance Department
4. Security Department
5. Business Management
21. Channels for Supply
• Hajvery chicken, mutton and beef shop
• Aslam poultry farm
• Bismillah Store
• Bismillah Crockery
• Defence Pharmacy
• Munshi Store & Kannah Mandi
• Taimoor Distributor & Tobacco Master
Snacks
• Ice land
• Lahore Chatkhara
22. Market Strategy
• Target Market
Target markets of the store will the Defence and its
surround areas. Because people there are willing to
pay more if they get good healthy and friendly
environment.
• Pricing Strategy
The main focus will be on the quality of the service
and the quantity of the goods sold. When prices are
kept low and more goods are sold, instead of
decreasing the profit it increases the profit as more
goods are sold.
23. Market Strategy
• Promotion Strategy
1.
Advertisements would be made through broche
and handouts to the resident and commercial
areas.
2.
Adds on local TV cable
3.
Banners and Flex on different locations.
4.
Social circle of the employees.
5.
Providing incentives.
6.
Market valuation of the customer.
27. Conclusion
• Super stores are the success full business if you
adopt the right strategy depending upon the
market behavior and under which market you are
operating. Stores have high profit margins and are
very productive. The best example is of the Al-Fatah
store, which started from the single branch and
currently now have more than 3 Branches operating
nationwide.
28. Bibliography
Bibliography is the part of the Documents which
have now become a basic part of the
organization. It includes the basic documents
which have now become a part of it. Many
companies use it as their source of advertisement
as well.
