This business plan assignment is completed done by my senior classmate, Akibul Islam Amit. I uploaded this in respect of him. I hope this presentation assignment will support the presenters during their business presentation.

1. Welcome
To
Presentation

2. Topic:
Business Plan
on
Restaurant

3. Presented By
Name ID
Akibul Hasan 13-1-12-0092
Md. Mahadi Hasan Emam 17-1-12-0001
Mohammad Faheem Hasan 17-1-12-0011
Md. Mohon Mia 17-1-12-0040
Kawser Ali 17-1-12-0021

4. Introduction
A business plan is a formal statement of a set of
business goals, the reasons why they are believed
attainable, and the plan for reaching those goals. It
may also contain background information about the
organization or team attempting to reach those
goals. The business goals being attempted may be
for-profit or non-profit. For-profit business plans
typically focus on financial goals. Non-profit and
government agency business plans tend to focus on
service goals, although non-profits may also focus on
maximizing profit. Business plans may also target
changes in perception and branding by the customer,
client, tax-payer, or larger community.

5. Objectives of Business Plan
 To continue our strategy of controlled growth and
through improved management to continue to
increase our net margin.
 To increase client satisfaction, through improved
reporting, accuracy, timeliness and estimates of cost
and value, together with a better understanding of our
client’s needs.
 To learn how to formulate an effective Business Plan.
 To continue our strategy of controlled growth and
through improved management to continue increasing
our net margin.
 Operating the firm efficiently.
 Seeking financing.
 Obtaining large contract.

6. Description of the Restaurant
 Company Name: “Sea Food” Restaurant.
 Mission Dialogue: Test Something Different.
 Product Type: Traditional and Foreign Foods.
 Logo of the Restaurant:
 Ownership: It is a partnership business firm consisting
of five dynamic partners, who are willing to share the
capital, profits, and losses of the business equally.

7. Name of the Partners
1. Akibul Hasan
2. Md. Faheem Hasan
3. Md. Mahadi Hasan Emam
4. Md. Mohon Mia
5. Kawsar Ali

8. Vision
Our vision is to capture the restaurant business in
Bangladesh & become the highest ranking restaurant.
Mission
 To sell delicious and remarkable food and drinks. The
food and drink we will sell, meets the highest standards
of quality, freshness and seasonality.
 To have every customer who comes through our doors
leave impressed by “Sea Food” and excited to come back
again.
 To provide all who work with us a friendly, co-operative
and rewarding environment which encourages long-
term, satisfying, growth employment.
 To keep our concept fresh, exciting and on the cutting
edge of the hospitality and entertainment industry.

9. Goal
 Our goal is to sell 150000-200000 taka & to capture
250-350 customers daily.
 To make a good impression of our restaurant, we will hire
experienced employees.
 A well-known & experienced (5 -10 years) chef will be
hired to meet the highest quality of foods.
 To keep a good relation with the customers, we will
provide better services.
Description of Premises & Facilities
Our Restaurant will be located at Sugandha Beach, Kolatoli,
Cox’s Bazar in Bangladesh. We are buying 3000 sqft area
for our “Sea Food” Restaurant. One basement is for Parking
Lot which can hold approximately 150 cars. Our restaurant
is consisting of two floors & can hold almost 300 people.

10. Location
Our Restaurant will be located in Sugandha Beach
Rd, Cox’s Bazar. Because Cox’s Bazar is a tourist
place. The world’s largest sea beach is here. The
transportation facilities are also easy in Cox’s Bazar.
Reason for choosing Cox’s Bazar location
Sugandha Beach Rd, Cox’s Bazar is a crowded area
most of the schools, banks, residence are located in
this area. Moreover Sugandha Beach Rd, Cox’s
Bazar is a popular place & people often used to visit
this place.

11. Management of the Restaurant
Description of the Product
We have lots of desi and foreign foods for example-
Biriyani, Khichuri, Polao, Bread, Vegetable, fish, meat also
have foreign foods beef, foreign fish, chicken, prawns, rice &
noodles.

12. Name Age Position Experience
Akibul Hasan 23 Managing Director BBA from ASA
University Bangladesh.
Faheem Hasan 20 Finance Director BBA from ASA
University Bangladesh.
Md. Mahadi Hasan
Emam
20 Marketing Director BBA from ASA
University Bangladesh.
Md. Mohon Mia 20 Director of HRM BBA from ASA
University Bangladesh.
Kawsar Ali 20 Accountant BBA from ASA
University Bangladesh.
Human Resources
The following table lists the members of the management team of “Sea
Food” restaurant and the Position and Experience of each member.

13. SWOT Analysis
Strengths:
 We have sufficient employers to operate our restaurant
business.
 We will hire well known chef to provide best quality food
to the customers.
Weakness:
 We have insufficient money to operate our business.
 We have short space, not enough places to parking.
Opportunities:
 Many customers live in Cox’s Bazar.
 A crowded place due to Cox’s Bazar sea beach.
Threats:
 Price inflation.
 Huge number of restaurant in Cox’s Bazar.

14. Business Operation
Work policies are one of the important things, which the
organization should consider very carefully. There are
certain factors that should be included in work policies
that may affect employees. Due to poor labor law and
increasing number of welfare organizations in the country,
the workers sometimes want to fulfill unfair means. This is
why nowadays the organizations signed the Job
Specification and Job Description so that they are totally
aware of the situation and later they can’t raises their
voice. The purpose of policy is to provide guidelines for
administering a modified duty program. We have
considered certain areas in which we will reveal details of
our work policy.

15. Employee Benefits
 When an organization designs its overall
compensation program, a critical area of concern is
what benefits to provide. Today’s workers expect
more than just an hourly wage or a salary; they want
additional considerations that will enrich their lives.
These considerations in an employment setting are
called employment benefits.
 Employee benefits have grown in importance and
variety over the past several decades.
Once perceived as an added feature, employee
benefits administration has transformed itself into a
well thought-out, well organized package. Employers
realize that such benefits affect whether or not
applicants accept their employment offers, or once
employed, stay with the organization.

16. Marketing Plan
Advertising media
 Newspapers
 Television
 Magazines
 Outdoor
 Internet
Market Segmentation
 Whole Community of Bangladesh
 Happy Couples
 The Family
 Tourists

17. Business Operation
Work policies are one of the important things, which the
organization should consider very carefully. There are
certain factors that should be included in work policies
that may affect employees. Due to poor labor law and
increasing number of welfare organizations in the
country, the workers sometimes want to fulfill unfair
means. This is why nowadays the organizations signed
the Job Specification and Job Description so that they are
totally aware of the situation and later they can’t raises
their voice. The purpose of policy is to provide guidelines
for administering a modified duty program. We have
considered certain areas in which we will reveal details of
our work policy.

18. Pricing strategy
We will encourage impulse buying; therefore it is important
that we maintain a flexible pricing strategy.
 Our pricing strategy will be based on competitive parity
guidelines. We will not exceed competitors' prices by
more than 10%, and if a customer sees a price elsewhere
for less, we will give it to them for that price.
 Price says a lot about a product we offer young people so
many things better than fast food at lower price.
Promotion strategy
“Sea Food” will implement a strong sales promotion
strategy. Advertising will be secondary.
 Sales promotions and public relation strategies will
work together to inform customers of new products, to
encourage an image of community involvement for “Sea
Food” and to limit environmental impact.
 Use the emotion of nationality.

19. Financial Analysis
Partners Contribution 10000000 (Capital)
Debt Financing 10000000 (Long term debt)
Total Financing 20000000
Estimated amount and source of fund
Startup cost
Our start-up costs come to taka 5000000 which is mostly expensed
equipment,
furniture, painting, reconstruction, rent, startup labor, trade license, six
months operating cash and legal and consulting costs associated with
opening “Sea Food” Restaurant. These are the start-up requirements
to the best of our knowledge and experience.

20. Projected income statement
RESTAURANT PROJECT
Items Year-1 Year-2 Year-3 Year-4 Year-5
Daily Sales 80000 90000 95000 100000 105000
Total Days 340 340 340 340 340
Total Revenue 2720000
0
30600000 32300000 34000000 35700000
Variable Cost (30
% of sales)
8160000 9180000 9690000 10200000 10710000
Fixed Cost 7944000 7944000 7944000 7944000 7944000
Depreciation 852000 852000 852000 852000 852000
EBIT {3-(4+5+6)} 1024400
0
12624000 13814000 15004000 16194000
Interest 600000 480000 360000 240000 120000
EST (7-8) 9644000 12144000 13454000 14764000 16064000
Taxes (40 %) 3857600 4857600 5381600 5905600 6425600
Net Income 5786400 7286400 8072400 8858400 9638400

21. Conclusion
“Sea Food” Restaurant will be a completely traditional food and
foreign foods restaurant of Bangladesh. We have focused on our
traditional food and foreign menus with a touch of cultural
influence. The menu will be inspired from different regions
specialties and appeal to a diverse customers. The menu will be
developed and promote the menu every 6-7 months, but it is
promised to keep the favorite.‟ Prices will be competitive with other
upscale in the area. The main purpose of “Sea Food” Restaurant is
to familiar the traditional food to the local people of Bangladesh as
well as to the tourists. However, it is the strategy of “Sea Food”
Restaurant to give a perception of higher value than its competitors,
through its food and services. Most important matter of “Sea Food”
Restaurant is the financial success and it will be achieved by
offering high-quality services and delicious traditional food. It has
been created financial projections based on the experience and
knowledge of the area and hope to do so.

22. Thanks All !
Any questions?