2. Why add video?
Adds additional storytelling element
Gives you access to personally communicate with your
community
Your audience will ‘get to know’ you in a way that isn’t
possible via the written word
Wednesday, February 10, 2010
3. What you should know...
Companies are looking for women
with video editing skills
You can demonstrate a skill or create
a how-to
Videos are easy & effective SEO boosts
You can make money. Cha-ching!
2006 Time Magazine Person of the Year cover It’s never been easier
Wednesday, February 10, 2010
4. November ’09 saw a record-breaking 170
million Americans viewing video online, which
breaks down to:
31 billion video views
84.8% of the total US Internet audience
average duration of video: 4 mins
(comScore Video Metrix)
(comScore Video Metrix)
Wednesday, February 10, 2010
5. ...in case you didn’t catch that
80% of people watch a video when it is on a website
52% will take action after watching a video
(that is very impressive to marketers!)
(comScore Video Metrix)
Wednesday, February 10, 2010
8. Hardware Options
1. Price point
2. Desired use (will you be indoor in low lighting?)
3. How will the video be viewed? (4:3 SD or 16:9 HD)
4. The kind of storage system you want to deal with (SD
cards, hard drives or tapes)
Wednesday, February 10, 2010
9. Tapeless Pocket Cams
Flip Video $99
Creative Vado $99
Kodak Zi8 $179
photos: CNet.com
Wednesday, February 10, 2010
10. Tapeless Camcorders
JVC Everio (SD card) $299
Sony Handycam HD (SD card) $349
photos: CNet.com
Wednesday, February 10, 2010
12. Prosumer Attachments
fancier lens & shotgun mic
(mic input + shoe required)
photos: flickr.com/photos/localmotion
Wednesday, February 10, 2010
13. You don’t want to buy anything?
Chances are you’ve already got video capability...
Wednesday, February 10, 2010
14. Other devices
Webcam (internal)
Digital camera Cell phones
Webcam (external) $20+
iPod nano
Wednesday, February 10, 2010
15. Software Options
1. System limitations (PC vs Mac) + memory
2. Price point
3. How fancy-shmancy are you going to edit
4. Know your end game - selling videos usually requires HD
exporting capabilities
Wednesday, February 10, 2010
16. PC
Windows Movie Maker (free)
Corel VideoStudio $59
Pinnacle Studio HD $49
Adobe Premiere Elements $79 Adobe Premiere $799
photos: CNet.com
Wednesday, February 10, 2010
17. Mac
Final Cut Express $199
iMovie (free)
Final Cut Pro $999
photos: CNet.com
Wednesday, February 10, 2010
18. Hosting
syndicate using:
Wednesday, February 10, 2010
19. 8 rules to vlog by
Wednesday, February 10, 2010
20. 1. Plan ahead: use notes or an outline to stay on point
practice a few times before turning the camera on so
you can feel how it will flow
http://www.flickr.com/photos/witheyes/121527260/
Wednesday, February 10, 2010
21. Gorilla Tripod
2. Keep the camera steady! $20
do.not.move.the.camera. - if you pan around it will look
like a bad home video
use a tripod or lean against something to stay steady
too much motion makes footage unwatchable
http://www.flickr.com/photos/cdtwigg/3669965665/
Wednesday, February 10, 2010
22. Blue Snowball condenser
$79
3. Audio can make or break you
best case scenario: use an external mic
next best: be within 5ft of the camera with little Logitech USB mic
$20
background noise
make sure the room isn’t too empty or you’ll echo
http://www.flickr.com/photos/drurydrama/4266958089/
Wednesday, February 10, 2010
23. 4. Pay attention to lighting
use natural daylight
whenever possible
set up lights if needed
(just make sure it’s not
blinding you or creating
creepy shadows)
Portable Work Lights
$30
http://www.flickr.com/photos/jasonalley/4201691549/
Wednesday, February 10, 2010
24. 5. Location, location, location!
de-clutter your background
have something to look at, don’t sit
in front of a white wall - it’s boring
film outside (remember rule #4)
change it up
use a green screen
http://www.flickr.com/photos/chanc/1490625922/
Wednesday, February 10, 2010
25. 6. Show or demonstrate what you’re saying
cut to relevant footage or photos
use props... they’ll keep viewers engaged
http://www.flickr.com/photos/bobeirasa/2263070305/
Wednesday, February 10, 2010
26. 7. pretend the camera is a friend
you like to gossip with, it’ll
help you to talk more naturally
look up slightly, it’s more
flattering
enhance emotional response:
show lots of energy + passion
(pick topics you have a passion
for & it’ll show)
http://www.flickr.com/photos/fotologic/435457697/
Wednesday, February 10, 2010
27. 8. Keep it short.
...how short? as short as possible.
the sweet spot for attention span is < 2min
http://www.flickr.com/photos/84299143@N00/2969603246/
Wednesday, February 10, 2010
28. You’re not alone.
At first, you might worry about...
How you’ll look on camera
What’s happening in the background
The process being too time-consuming
Being critiqued publicly
Learning new tech stuff
Start simple. Practice. Learn. Discover.
http://www.flickr.com/photos/spine/419733435/
Wednesday, February 10, 2010
29. Not camera ready?
Use voiceover
Film someone else
Do a slideshow or stop-motion
Video screen captures (you can
even interview via Skype by using
a program to record the video
conversation)
http://www.flickr.com/photos/pinksherbet/3984189865/
Wednesday, February 10, 2010
30. The fine print:
Release forms
Especially if you plan to make any money off your videos,
getting release forms signed is a must.
Individuals
Locations
Copyrighted material
Wednesday, February 10, 2010
31. The fine print:
Copyrights
Everything in the known universe is copyrighted. Including:
Music
TV shows
Music videos
Videos of live concerts
Performances
Movies and trailers
Commercials
Photos
...these socks
Wednesday, February 10, 2010
33. 5 angles that tell a story...
1. Start with a close-up action (the money shot)
Then answer the viewer’s questions for them...
2. Who is performing the action? (cut to face)
3. Where is s/he? (wide angle of the location)
4. What is s/he looking at? (over the shoulder)
5. Anything else going on? (side shot)
Wednesday, February 10, 2010
35. Tip #1: Video placement
- More views + engagement
Pros - SEO: Videos come up in Google
- Community sites often take
YouTube links
- Universality: people know how
and DO share & embed
- Easy integration & autoposting
Cons - Lack of demographic focus - Comments: WordPress Genki
- Mean, ugly internet trolls plug-in
- Partner Program
Wednesday, February 10, 2010
36. Tip #2: Keywords
You get 3 shots to load your video up with searchable
keywords. Get it right and you’ll consistently gain viewers...
1. Title
Tag your heart out
2. Description Search for related popular
3. Tags videos and piggyback on
Be strategic & use current their success to become
events + popular searches the related video
to your advantage
Wednesday, February 10, 2010
41. Tip #3: Grab their attention
Everyone knows to be responsive to comments and messages -
with video it's no different
Create video responses
Apply videos as responses
Be on the pulse of hot topics
Your thumbnail matters!
Make people want to click.
Wednesday, February 10, 2010
46. Tip #4: Spread the word
Use the share / embed feature
Autopost your content
Use annotations
Annotation: a pop-up with a call to action
Add friends on YouTube, then share content with them
Be featured (don’t be afraid to send links to your videos
around!)
Wednesday, February 10, 2010
47. Tip #5: Building Community
Participate in communities:
SayItFaceToFace.com
Mom Vloggers Club
VloggerHeads.com
Get other people involved via interviews +
collaboration videos
Agree to cross-promote with friends
Create mashups (video mix)
Pay to have your video promoted
Wednesday, February 10, 2010
48. Tip #6: Generating $$$
*Start asking for compensation now
Create content for a website
Ads (preroll, 1/3 footer, “brought to you by”, player skin)
Sponsor + company partnership
Reviews for money
For a contest, live show, or as part of earning reward points
like on MomTV & ExpoTV
http://www.flickr.com/photos/amagill/3366720659/
Wednesday, February 10, 2010
49. other ways to make a profit...
Hosting events
Brand spokesperson
Consulting services
Wednesday, February 10, 2010