This document discusses a new operational structure for the Office of Public Affairs (OPA) aimed at increasing collaboration. The structure includes agency management teams, core mission teams, activity units, and project/issue teams. It outlines benefits or "What's In It For You" of the new structure, including having a single Point of Contact (POC) in OPA for assistance, collaborative training opportunities, advocacy support from OPA, and a simplified communications organizational model. The overall goal is a more collaborative approach across county agencies through the new OPA structure.