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Snow Summit: Fairfax County Communications

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On March 16, the Fairfax County Board of Supervisors' Transportation Committee hosted a Snow Summit to assess both what worked well and what did not at the state — Virginia Department of Transportation — and county levels. The lessons learned from this summit will be invaluable not only for the next snow storm, but for any emergency.

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Snow Summit: Fairfax County Communications

  1. 1. Snow Communications<br />Winter 2010<br />Merni Fitzgerald, Director, Fairfax County Office of Public Affairs<br />Barbara Hunter, Assistant Superintendant, Fairfax County Public Schools<br />
  2. 2. Coordinated, Multichannel <br />Coordinated and multichannel public information efforts for February blizzards from Feb. 3 to Feb. 16<br />
  3. 3. Coordinated<br />Countywide & county agency messages<br />State info: VDOT, VDEM, State Police<br />Board communications<br />Conference calls<br />Hotlines<br />School information (such as snow clearing volunteer day)<br />
  4. 4. Multichannel <br />County Web Site<br />GIS Maps<br />CEAN Alerts<br />Social Media (Facebook, Twitter, YouTube)<br />Media Relations<br />HOA Outreach<br />Employee Communications<br />
  5. 5. Status Updates<br />
  6. 6. Safety Messages, Tips, News Releases<br />
  7. 7. Maps<br />
  8. 8. Facebook Messages <br />Facebook Q&A with Residents <br />
  9. 9. Facebook Messages and Community Interaction<br />
  10. 10. Facebook Metrics<br /># of “Fans”<br />Feb. 3: 2,992<br />Feb. 16: 3,911<br /># of Facebook Interactions<br />Feb. 3-16: 585<br />
  11. 11. Twitter <br />
  12. 12. YouTube<br />
  13. 13. Media Relations<br />
  14. 14. HOA Outreach<br />
  15. 15. Employee Communications<br />
  16. 16. Fairfax County Public Schools<br />Used Multiple Channels of Communication<br /><ul><li> Web ( (average 218,164 visits daily)
  17. 17. Channel 21 crawl
  18. 18. Keep in Touch emergency notification system</li></ul>(191,300 e-mails; 10,000 text messages)<br /><ul><li>Facebook (13,100 fans)
  19. 19. Twitter (2,200 followers)
  20. 20. Local television, radio stations </li></ul>Frequency of Messages<br /><ul><li> Daily from February 2 to February 16, 2010</li></li></ul><li>Fairfax County Public Schools<br />Message #1: Snow Closures<br />
  21. 21. Fairfax County Public Schools<br />Message #2: Reopening schools to parents <br />Superintendent communications: Letter sent via Keep in Touch, posted on home page, and recorded voice mail to homes<br />Dear Parents or Guardians:<br />               <br />        … Barring any significant additional snow accumulations, we do anticipate opening on Tuesday, February 16, with a two-hour delay to ensure that rush hour traffic has subsided and our children can walk safely to their bus stops or to school. However, we will continue to need your assistance when school re-opens to ensure that our students remain safe.  … I personally want to thank you for your patience and understanding in knowing that student safety is our top priority.  <br /> <br /> Jack D. Dale Superintendent Fairfax County Public Schools<br />
  22. 22. Fairfax County Public Schools<br />Message #2: Reopening schools to community<br />
  23. 23. Fairfax County Public Schools<br />Message #3: Snow makeup options<br />
  24. 24. Fairfax County Public Schools<br />Parklawn Elementary School staff express their sentiments during the blizzard<br />
  25. 25. Public Feedback for Snow Summit<br />March 3-15<br />111 E-mails<br />69 Ideas, 120 Comments, 1,486 Votes<br />5 Phone Messages<br />