A year of positive news: charting the development and launch to The Rooftop
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Presented by Simon Francis at Campaigning Forum 2019
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A year of positive news: charting the development and launch to The Rooftop
- 1. A year of good news Simon Francis Twitter: si_francis TheRooftop.news Campaigncollective.org
- 2. Who are we? 2 Part of Campaign Collective A marketing agency www.campaigncollective.org With a social purpose www.TheRooftop.news
- 3. Wind back 12 months… 3 “While these five tips may be useful in the short term, they don’t overcome a more longer-term systemic problem: there are not enough media outlets prepared to cover good news. “Yet, there are millions of people in the UK alone who want to hear about progressive campaign success or how they can take action…” Five ways to get the good news out there https://ramblingsofapr.com/20 18/04/16/five-ways-charities- and-campaigners-can-get-the- good-news-out-there/
- 4. What more do we know about the issue? • Our tracking research has shown that the public lack sources of good news, in fact just a fifth of the population have heard positive news about charities (22%), universities or colleges (18%) and local councils (17%) in the last three months. • According to Sapio Research, the picture for social enterprises (13%) and trade unions (10%) is even worse. • In all, 54% have not heard any positive news about these organisations • It’s harming trust in the media, national governments, local authorities, elected politicians, businesses and charities. – Source: Edelman Trust Barometer, Centre for Public Scrutiny • It’s undermining democracy as a feeling that these organisations do a bad job creates apathy. – Source: British Psychological Society • It’s bad for our mental health and psychologists have even advised people “tune out” of bad news to safeguard their own health – Source: CNN 4
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- 6. Basic facts 6 3 million+ content views in first six months 100,000+ viewers a week 11,000-strong Facebook community Ongoing tracking research to monitor impact
- 7. How can I help? 7 We want your news! editor@therooftop.news Send a press release and a good quality picture (no overt branding / campaign logos) which you give us permission to use.
- 8. What have we learned? 8 Press releases are vital Photography is essential A clear call to action is important Being nice is nice Being covered on The Rooftop is only the start
- 9. What next? 9 Follow Follow us facebook.com/ NewsFromTheRooftop twitter.com/ newsfromrooftop Help Help us • Share the word about our content • Help us find sponsors which will mean we can deliver more content therooftop.news/ support-rooftop Donate Donate to us therooftop.raisely.com
- 10. Thankyou 10