African safari service plan

1. cabela's African safari Done By: Faisal Mohammed Abdul-Aziz Abdul Rahman Ahmed Mohammed Idrees kumbhar Upendo Charles

2. Introduction Increasing purchasing power More people are willing to come to Africa because of natural beauty Looking for adventurous tours with higher quality and better services

3. Objectives Create Brand image Build a reputation among the competing industries Provide a memorable African safari experience to customers

4. Characteristics Flexibility : Flexible itineraries adjustable according to customers interest and time. Perishable: indented to be consumed when produced. No stocking as unseen and untouchable. Inconsistent : up to specific time only. Example 20 days 25 days package Intangible : cannot be seen or touched but only felt by the customer.

5. Types of safari services Customized safari : planning according to customers interests, desired destinations. Scheduled safari : focus on a specific geographic area or theme in Southern Africa. Budget priced safari: For customers with a limited budget amount.

6. IN SAFARI SERVICES CAMPING SAFARIS CANOE AND SAILING SAFARIS HIKING AND MOUNTAIN CLIMBING SCOOBA DIVING AND DEEP SEA FISHING BIG FIVE TOUR

7. SERVICE PACKAGE

9. Facility Layout Physical Evidence Decoration concept of the office Use wood in designing the shop Usage of green and posters Sofa, table, chairs

13. Service quality dimensions

14. Scrutiny of business strong point and weak spot Analysis are made on the comparison of different firms running the business Almost all the firms in this business have the similar overall weaknesses Certain potency differs from firm to firm

15. Potency Weather Abundant attraction Front line staff with language ability( vary from firm to firm) Well trained employees(vary firm to firm) Experienced tour guides Types of services( vary from firm to firm)

16. Flaws Security challenges Road accessibility Relations with airline companies Popularity Budget hidden costs Climatic conditions Consumer trust

17. Arising opportunities and problem Many unused opportunities to make service differentiation Many threats from different angle and dimensions

18. OPPORTUNITIES New tours and packages Unfulfilled customer needs New technology New untapped market

19. Problems Stiff competition mostly from established firms There is always fluctuation in the cost Seasonal business: tourists come only during specific months Customer choices vary and favors may change Difficult for to survive in the business

21. Facilities

23. Facilities Type of lodging given What are the facilities in the location On tour facilities example translators, medical information in emergency case

24. Prices Set on the market hike and peak Season sets the cost

25. Technological aspect Websites Technology to be used by the employees example gps system for drivers Proper customers database

26. Web Criteria Overall look Details Ease of use Reliability

27. Recommendation and Conclusion Do regular research on: The popularity of each of the packages The major age groups of different packages Allocate more resources to the most popular packages Evaluate content regularly

28. Recommendation and conclusion Lower the price of the packages Eliminate those packageswith least interest