Marketing Presentation

4. INTRODUCTION
• Cadbury Dairy Milk chocolate is one of the major
success stories for Cadbury and one of the world's
most famous chocolate brands.
• Chocolate confectionery is sold
internationally under Cadbury name and includes
power brands such as:
• Cadbury’s Dairy Milk
• Cadbury’s Time Out
• Picnic and
• Roses.

5. PACKAGING

6. 2013–present

7. MISSION STATEMENT
• Cadbury is committed to the long-
term development of the chocolate
industry in Pakistan through:
• Substantial foreign capital infusion,
• Category management
• Local infrastructure and
• Talent development.

8. VISION STATEMENT:
• Cadbury’s vision statement is 'Working together to create
brands people love'. For Cadbury, it captures the positive,
collaborative aspects of doing business and recognizes the
emotion, attachment and values associated with their
brands. we envision to:
• Meet the nutrition needs of consumers of all age groups
from infancy to old age, from nutrition to pleasure, through
an innovative portfolio of branded food and beverages
products of the highest quality.
• Deliver shareholders value through profitable long term
growth, while continuing to play a significant and
responsible role in the social, economic, and environment
sectors of the country.

9. PRODUCT LINE:
• Sugar and Chocolate
• Cadbury Pakistan boasts five power brands that
are:-
• Cadbury Dairy Milk
• Soft mints
• Éclairs
• Cadbury Perk
• Five Star
• Cadbury Roast Almond
• Chocki

10. STRATEGY:
• The company strategy is to increase
• Profitability
• strength and
• volume on a global basis in its two business
streams: beverages and confectionery through
a combination of internal growth and ensure
the continuing strength and earning potential
of the group’s brand.

11. SWOT ANALYSIS

12. STRENGTHS:
• Cadbury’s success is based on three factors: quality, value for money and good
advertising.
• Maintains a stable growth of the company by maximizing the use of its producti
on capacity and thus increase its economies of scale and scope.
• Cadbury Schweppes is the world’s largest confectionery company with a
product portfolio including chocolate, candy and gum.
• Cadbury has a long history up to 200 years and exercises good advertising.
• It is a global chocolate brand built upon a reputation for fine products and
services
• Cadbury market and sells unique brands which give pleasure to millions of
people around the world every day.
• Cadbury Schweppes employs around 54,000 people and its brands are enjoyed
in almost every country around the world Profits are increasing year by year
• Cadbury enjoys a good reputation worldwide and its profits are increasing year
by year.
• The organization has strong ethical values and an ethical mission statement
• Cadbury posses strong leadership position in confectionary markets
• Cadbury is recognized as highly respected company and an employer of choice.

13. WEAKNESS:
• There is a lack of launch of new brands in
Chocolates segment and Very few new products
are created by Cadbury’s own group.
• The company has no apprehensions of
cannibalization of its chocolate brands
• Cadbury offers a Small range of products to its
customers.
• Sales of milk chocolate bars, which account for 24
percent by volume of total sales of chocolate
bars, decreased by 3.7 per cent.

14. OPPORTUNITIES:
• The Pakistani market and more specifically the urban
areas where the penetration of Chocolates is low can
be developed as a future market through affordability
and availability.
• Cadbury can use information and technology to bring
efficiency in logistics and distribution.
• Cadbury can offer Sponsorship for sporting events as a
source of promotional advertising
• Cadbury can diversify
or expand into a different market by producing new pr
oducts and using large marketing strategies.
• Co-branding with other manufacturers of food and
drink, and brand franchising to manufacturers of other
goods and services both have potential.

15. THREATS:
• Cadbury takes into account the growing health concerns of
consumers worldwide as a serious threat to their product.
• Cadbury considers Nestle one of the competitive threats to its
market shares.
• Supermarket own brands serve as a threat to growth of
Cadbury.
• The company has large exposure to foreign currency exchange
rate risk, mainly on account of imported cocoa beans and
cocoa butter in US Dollar and Pound Sterling.
• The company should take note of the changes in
the consumer’s buying trend. It's perceived that consumers
might shift from chocolates to “Healthy” snacks
• The emerging retailer pressure is yet another fear to Cadbury.
• Stiff competition exists in Confectionery segment.

16. PEST ANALYSIS

17. • In terms of political issues, France being an
advanced democratic country, specific risk is
negligible.
• In terms of economic issues, it has fourth largest
GDP in the world.
• In term of social issues, Large number of occasion
celebrations and festivals in which chocks are used
as a medium to convey happiness.
• In term of technological issues, Communication
has improved as well as marketing the product
through word of mouth has now changed to
advertising in magazines, newspapers, bill boards,
television and even the internet.

18. BOSTON CONSULTING GROUP
MATRIX:
• In the confectionery
market, Cadbury’s global
market share has grown
through acquisition and
organic growth.
• Cadbury focus on
generating cash flow and
making efficient use of
capital is also allowing it to
make investments in new
businesses and assets.

19. POSITION IN EMERGING MARKET:

20. MARKET SHARE IN THE GLOBAL
CONFECTIONERY MARKET:

21. CONCLUSION:
For Cadbury innovation remains one of the key
elements to the company’s success with new brands
catering for changing tastes and life styles. Identifying
these changes in taste and lifestyle and matching
these with quality product with strong brand values
will mean that new product development will
continue to be an integral part of the
Cadbury’s business strategy.

22. QUESTIONS