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Smart Cities e Design Estratégico - Hacktown 2018

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Palestra realizada por Francisco Albuquerque sobre a perspectiva do Design Estratégico no contexto das Smart Cities.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Smart Cities e Design Estratégico - Hacktown 2018

  1. 1. UM PANORAMA SOBRE O TEMA SMART CITIES A PERSPECTIVA DO DESIGN ESTRATÉGICO FRANCISCO ALBUQUERQUE
  2. 2. Hub de Inovação francisco@arco.cc https://www.linkedin.com/in/fbalbuquerque/ https://medium.com/@falbuquerque FRANCISCO ALBUQUERQUE Empreendedor, Educador e Designer Estratégico
  3. 3. MOTIVAÇÃO: CIDADE PARA PESSOAS Entender os aspectos que tornam as cidades mais prazerosas
  4. 4. “ONU: mais de 70% da população mundial viverá em cidades até 2050”
  5. 5. JUNHO 2016 CONGRESSO DE SMART CITIES CUBO SÃO PAULO - BRASIL ABRIL 2017 CIDADE 4.0 SÃO CAETANO DO SUL - BRASIL JUNHO 2017 ZOOM SMART CITIES LISBOA - PORTUGAL JUNHO 2017 CONNECTED SMART CITIES SÃO PAULO - BRASIL EVENTOS
  6. 6. CIDADES PARA PESSOAS JAN GEHL MORTE E VIDA DE GRANDES CIDADES JANE JACOBS CIDADES SUSTENTÁVEIS, CIDADES INTELIGENTES CARLOS LEITE CIDADES REBELDES DAVID HARVEY O QUE É CIDADE RAQUEL ROLNIK BIBLIOGRAFIAS NO CAMPO DO URBANISMO
  7. 7. BIBLIOGRAFIAS NO CAMPO DAS CIÊNCIAS SOCIAIS NÃO LUGARES MARC AUGÉ CONFIANÇA E MEDO NA CIDADE ZYGMUNT BAUMAN PLACE BRANDING: IDENTIDADE PARA AS CIDADES CAIO ESTEVES
  8. 8. CIDADE DE SÃO PAULO
  9. 9. PASSAMOS PELAS CIDADES, POUCO SE APROVEITA DO QUE SE TEM NELAS
  10. 10. HOJE OS SMARTPHONES SE TORNARAM ATRATIVIDADES VIRTUAIS, MAS E A INTERAÇÃO FÍSICA?
  11. 11. FICAMOS GRANDE PARTE DO NOSSO TEMPO EM NOSSAS CASAS E/OU APARTAMENTOS (AMBIENTES DE SEGURANÇA?)
  12. 12. AS RUAS GANHARAM A FAMA DE LUGARES ”PERIGOSOS”.
  13. 13. INCÔMODOS: CHEGAR LOGO / ANSIEDADE DESCANSO / RELAXAR SAÚDE SOCIAL INSEGURANÇA RITMO DE VIDA DESGASTANTE AFASTAMENTO DO MUNDO REAL
  14. 14. COMO TORNAR AS CIDADES MAIS ATRATIVAS? QUAL A CIDADE QUE DESEJAMOS VIVER? COMO O DESIGN E AS TECNOLOGIAS PODEM NOS AJUDAR COM ESTES DESAFIOS?
  15. 15. Barcelona Lisboa Porto Madrid Londres Paris
  16. 16. DESIGN ESTRATÉGICO Abordagem que usa o pensamento sistêmico e conecta os valores do design (design centrado nas pessoas) valorizando as conexões multidisciplinares em busca de viabilizar soluções inovadoras, podendo ser essas: estruturas, modelos, ecossistemas, novos negócios, ações sociais e culturais, entre outras.
  17. 17. DESIGN THINKING Abordagem para solucionar problemas complexos Mergulhar no desafio e reconhecer necessidades e desejos do usuário Entender insights e pontos de vista Entregar soluções e desenhar proposta de valor Co-Desenvolver opções e testar rapidamente
  18. 18. A TEMÁTICA SMART CITIES Uma Smart City é uma cidade que procura responder às necessidades de quem nela vive, trabalha ou a visita de forma sustentável e eficaz, garantindo o seu desenvolvimento e a coesão social, ao mesmo tempo que promove uma utilização mais eficiente dos recursos e responde aos desafios de seu contexto.
  19. 19. A TEMÁTICA SMART CITIES SMART CITIES STARTUP CITIES LAB CITIES GREEN CITIES SHARING CITIES
  20. 20. PROGRAMAS DE INOVAÇÃO EM CIDADES
  21. 21. http://www.sharingcities.eu
  22. 22. ABORDAGEM HOLÍSTICA PESSOAS LUGAR PLATAFORMA
  23. 23. “A inovação na transformação da cidade” pretende demonstrar o potencial da inovação, apresentando o impacto direto na melhoria de qualidade de vida dos cidadãos, na criação de emprego qualificado, e no potencial de projeção da cidade para novos patamares de desenvolvimento. “A inovação na transformação da cidade” propõe a criação de novos cenários e oportunidades de inovação à escala urbana, contribuindo para a cultura de inovação da cidade e incentivando o cidadão a assumir o papel de motor de inovação. http://portoinnovationhub.pt/
  24. 24. PROJETOS DE INOVAÇÃO EM CIDADES
  25. 25. CLUSTERS DE INOVAÇÃO EM CIDADES
  26. 26. http://www.22barcelona.com/
  27. 27. http://fablab.iedmadrid.com/informacion-fab-lab/
  28. 28. https://amsterdamsmartcity.com/
  29. 29. TECNOLOGIAS E APLICAÇÕES
  30. 30. smart parking
  31. 31. smart waste
  32. 32. smart traffic
  33. 33. smart air quality
  34. 34. INSIGHTS
  35. 35. CAMADAS TECNOLOGIA CIDADÃO CODESIGN GESTÃO
  36. 36. Minha principal observação quando se fala nessa temática, é que todos os aspectos estão sendo puxados pelas tecnologias, ou meios tecnológicos que tem como objetivo principal a busca da eficiência do ponto de vista da implantação das soluções. Leva-se em consideração que os problemas já são reconhecidos e em alguns casos há pouca participação dos cidadãos no processo. PRINCIPAIS INSIGHTS TECNOLOGIA
  37. 37. PRINCIPAIS INSIGHTS Essas cidades já amadureceram e entendem que a maneira mais adequada para projetar o futuro das cidades, é de forma participativa, ou seja, projetar para as pessoas e com as pessoas. CODESIGN
  38. 38. PRINCIPAIS INSIGHTS Equipes multidisciplinares que saem de seus escritórios e vão a campo conectar-se com os desafios das pessoas e da cidade. ETNOGRAFIA
  39. 39. PRINCIPAIS INSIGHTS Utilização de dados abertos (Open Data) para criação de soluções, mas o mindset ”abertos” tanto nos espaços quanto o contato com as lideranças. Engajar a população em lab cities, em processos etnográficos, fomentar o movimento maker e uma comunidade mais ampla de atores. DADOS ABERTOS
  40. 40. Essa é a motivação principal por trás das iniciativas faladas aqui, atrelado principalmente a busca da qualidade de vida. RESSIGNIFICAR A CIDADE PRINCIPAIS INSIGHTS
  41. 41. Não adianta querer inovar com o mesmo modelo mental que foi sendo utilizado até hoje. É preciso espaço para aprender sobre o novo. MODELO MENTAL PRINCIPAIS INSIGHTS
  42. 42. CIDADE ATRATIVA = PONTO DE ENCONTRO
  43. 43. Convent Garden - Londres
  44. 44. LX Factory - Lisboa
  45. 45. Canal St. Martin - Paris
  46. 46. Camden Town - Londres
  47. 47. Dragão do Mar - Fortaleza
  48. 48. Futebol de Rua
  49. 49. Soltar Pipa
  50. 50. Atividades em grupo
  51. 51. OBRIGADO francisco@arco.cc

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