ابزارها و راه حل هاي جذب توجه مخاطب در سخنراني هاي عمومي و ارائه هاي مطالب Tools and Techniques for increasing the audience awareness in presentations and public speeches

1. Farzin Fardiss
Helping people
Communicate better
‫ﻛﻨﻴﺪ‬ ‫ﭘﻴﺪا‬ ‫را‬ ‫ﺧﻮد‬ ‫ﻗﻼب‬!

2. Farzin Fardiss
Helping people
Communicate better
‫ﻛﻨﻴﺪ‬ ‫ﭘﻴﺪا‬ ‫را‬ ‫ﺧﻮد‬ ‫ﻗﻼب‬
‫ﻳﺎ‬
‫ﻛﻨﻴﺪ؟‬ ‫آﻏﺎز‬ ‫ﻋﺎﻟﻲ‬ ‫را‬ ‫ﺧﻮد‬ ‫اراﺋﻪ‬ ‫ﭼﻄﻮر‬
‫ﻓﺮدﻳﺲ‬ ‫ﻓﺮزﻳﻦ‬
‫ﻣﺪﻳﺮﻋﺎﻣﻞ‬ ‫و‬ ‫ﻣﺪﻳﺮه‬ ‫ﻫﻴﺎت‬ ‫ﻋﻀﻮ‬
‫ﺳﺎﻣﺎن‬ ‫ﭘﺎرس‬ ‫ﺷﺮﻛﺖ‬
‫ﺑﻬﺎر‬1394

3. Farzin Fardiss
Helping People
Communicate Better
3
‫از‬ ‫ﺑﻴﺸﺘﺮ‬ ‫ﻫﺎي‬ ‫اراﺋﻪ‬ ‫در‬30‫دﻗﻴﻘﻪ‬
‫از‬ ‫ﺑﻴﺶ‬37‫ﻛﻠﻲ‬ ‫ﺑﻪ‬ ‫ﻣﺨﺎﻃﺒﻴﻦ‬ ‫درﺻﺪ‬
‫دﻫﻨﺪ‬ ‫ﻣﻲ‬ ‫دﺳﺖ‬ ‫از‬ ‫را‬ ‫اراﺋﻪ‬ ‫روﻧﺪ‬

4. Farzin Fardiss
Helping People
Communicate Better
‫اراﺋﻪ‬ ‫اﺑﺘﺪاي‬ ‫از‬ ‫ﻣﻮﺿﻮع‬ ‫ﺟﺬاﺑﻴﺖ‬ ‫ﻋﺪم‬
4

5. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺠﺎزات‬:‫ﭘﻮﻳﻨﺖ‬ ‫ﭘﺎور‬ ‫وﺳﻴﻠﻪ‬ ‫ﺑﻪ‬ ‫ﻣﺮگ‬
5

6. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫و‬ ‫ﻋﻼﻗﻤﻨﺪي‬ ‫ﺳﻄﺢ‬
6

7. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫و‬ ‫ﻋﻼﻗﻤﻨﺪي‬ ‫ﺳﻄﺢ‬
7

8. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫و‬ ‫ﻋﻼﻗﻤﻨﺪي‬ ‫ﺳﻄﺢ‬
8

9. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫و‬ ‫ﻋﻼﻗﻤﻨﺪي‬ ‫ﺳﻄﺢ‬
9

10. Farzin Fardiss
Helping People
Communicate Better
10
‫داﺳﺘﺎن‬ ‫ﻳﻚ‬ ‫رواﻳﺖ‬
‫ﻋﻜﺲ‬ ‫ﻳﺎ‬ ‫ﻓﻴﻠﻢ‬ ‫ﻧﻤﺎﻳﺶ‬
‫ﺑﺎورﻫﺎ‬ ‫ﻳﺎ‬ ‫اﻋﺘﻘﺎدات‬ ‫ﺑﻴﺎن‬
‫ﺑﺮاﻧﮕﻴﺰ‬ ‫ﻛﻨﺠﻜﺎوي‬ ‫ﺳﺎﺧﺘﺎر‬
‫ﻃﺒﻌﻲ‬ ‫ﺷﻮخ‬
‫ﺑﺪﻳﻬﻲ‬ ‫ﭘﺮﺳﺶ‬
‫ادﻋﺎ‬/‫ﺑﺮاﻧﮕﻴﺰ‬ ‫ﺑﺤﺚ‬ ‫ﺑﻴﺎن‬
‫ﻛﺮدن‬ ‫ﺷﻮﻛﻪ‬/‫ﻛﺮدن‬ ‫ﻏﺎﻓﻠﮕﻴﺮ‬

11. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬-‫داﺳﺘﺎن‬
11

12. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬-‫داﺳﺘﺎن‬
12
•‫دارﻧﺪ‬ ‫دوﺳﺖ‬ ‫ﻗﺼﻪ‬ ‫ﻫﺎ‬ ‫آدم‬)‫و‬ ‫ﻧﻘﺎﺷﻲ‬ ‫و‬ ‫رﻣﺎن‬ ‫و‬ ‫ﺳﻴﻨﻤﺎ‬ ‫و‬ ‫ﺗﺌﺎﺗﺮ‬(...
•‫ﻣﺮﺗﺒﻂ‬ ‫ﺷﺨﺼﻲ‬ ‫داﺳﺘﺎن‬ ‫ﺷﻜﻞ‬ ‫ﺗﺮﻳﻦ‬ ‫ﻗﻮي‬
•‫ﻣﺨﺎﻃﺐ‬ ‫و‬ ‫ﺳﺨﻨﺮان‬ ‫ﻃﺮﻓﻪ‬ ‫دو‬ ‫ﻫﻤﺪﻟﻲ‬ ‫ﺣﺲ‬ ‫ارﺗﻘﺎء‬
•‫ﻣﺎﺟﺮا‬ ‫ﭘﺬﻳﺮي‬ ‫ﺑﺎور‬ ‫ارﺗﻘﺎء‬
•‫ﻣﻮﺿﻮع‬ ‫و‬ ‫ﻣﻮﻗﻌﻴﺖ‬ ‫ﺑﻬﺘﺮ‬ ‫درك‬

13. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬-‫داﺳﺘﺎن‬
13

14. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻋﻜﺲ‬ ‫و‬ ‫ﻓﻴﻠﻢ‬
14

15. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻋﻜﺲ‬ ‫و‬ ‫ﻓﻴﻠﻢ‬
15
•‫ﻫﺴﺘﻨﺪ‬ ‫ﺑﺼﺮي‬ ‫ﻫﺎ‬ ‫آدم‬ ‫درﺻﺪ‬ ‫ﻫﻔﺘﺎد‬ ‫از‬ ‫ﺑﻴﺶ‬
•‫ﻛﻠﻤﻪ‬ ‫ﻫﺰاران‬ ‫ﺗﺼﻮﻳﺮ‬ ‫ﻳﻚ‬
•‫ﻛﻠﻤﺎت‬ ‫از‬ ‫ﺗﺼﺎوﻳﺮ‬ ‫ﺑﺎﻻﺗﺮ‬ ‫ﻣﺮاﺗﺐ‬ ‫ﺑﻪ‬ ‫ﻣﺎﻧﺪﮔﺎري‬

16. Farzin Fardiss
Helping People
Communicate Better
16
‫ﻋﻜﺲ‬ ‫اﻳﻦ‬ ‫داﺳﺘﺎن‬!

17. Farzin Fardiss
Helping People
Communicate Better
17
(‫ﺗﻮ‬ ‫زاﻧﻮي‬ ‫از‬ ‫ﭘﻴﺪاﺳﺖ‬ ‫ﺧﻮد‬ ‫)ﮔﻔﺖ‬

18. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻋﻜﺲ‬ ‫و‬ ‫ﻓﻴﻠﻢ‬
18

19. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ژرف‬ ‫و‬ ‫ﻧﻐﺰ‬ ‫ﺑﺎورﻫﺎي‬
19

20. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ژرف‬ ‫و‬ ‫ﻧﻐﺰ‬ ‫ﺑﺎورﻫﺎي‬
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•‫ﻧﻐﺰ‬ ‫و‬ ‫آﻣﻴﺰ‬ ‫ﺣﻜﻤﺖ‬ ‫اي‬ ‫ﺟﻤﻠﻪ‬
•‫ﺗﻔﻜﺮ‬ ‫ﻗﺪرت‬ ‫اﻋﺠﺎز‬ ‫و‬ ‫ﻛﻠﻤﺎت‬ ‫ﺳﺤﺮ‬ ‫ﺗﺮﻛﻴﺐ‬

21. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻛﻨﺠﻜﺎوي‬ ‫ﺗﺤﺮﻳﻚ‬
21

22. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻛﻨﺠﻜﺎوي‬ ‫ﺗﺤﺮﻳﻚ‬
22
•‫ﻳﺎدﮔﻴﺮي‬ ‫ﺑﻪ‬ ‫اي‬ ‫ﻋﻼﻗﻪ‬ ‫ﻫﺮ‬ ‫رﻳﺸﻪ‬ ‫ﻛﻨﺠﻜﺎوي‬
•‫ﻛﺮدن‬ ‫ﺗﺠﺮﺑﻪ‬ ‫و‬ ‫داﻧﺴﺘﻦ‬ ‫ﺑﻪ‬ ‫اﺷﺘﻴﺎق‬ ‫ﻛﺮدن‬ ‫ﺑﻴﺪار‬
•‫ﻣﺨﺎﻃﺐ‬ ‫ﻫﺮ‬ ‫درون‬ ‫در‬ ‫ﺧﻔﺘﻪ‬ ‫ﻛﻨﺠﻜﺎو‬ ‫ﻛﻮدك‬ ‫ﻛﺮدن‬ ‫ﺑﻴﺪار‬

23. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻛﻨﺠﻜﺎوي‬ ‫ﺗﺤﺮﻳﻚ‬
23

24. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻃﺒﻌﻲ‬ ‫ﺷﻮخ‬
24

25. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻃﺒﻌﻲ‬ ‫ﺷﻮخ‬
25
•‫دﻧﻴﺎ‬ ‫ﺟﺪﻳﺪ‬ ‫آﻣﻮزﺷﻲ‬ ‫ﻧﻈﺎم‬ ‫ﺑﺰرگ‬ ‫ﮔﻤﺸﺪه‬
‫ﻳﺎدﮔﻴﺮي‬ ‫ﻟﺬت‬

26. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻃﺒﻌﻲ‬ ‫ﺷﻮخ‬
26

27. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻃﺒﻌﻲ‬ ‫ﺷﻮخ‬
27

28. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻃﺒﻌﻲ‬ ‫ﺷﻮخ‬
28

29. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﺑﺪﻳﻬﻲ‬ ‫ﺳﻮال‬
29

30. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﺑﺪﻳﻬﻲ‬ ‫ﺳﻮال‬
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•‫ﻧﺪارد‬ ‫ﭘﺮﺳﻴﺪن‬ ‫ﻛﻪ‬ ‫ﻣﺸﺨﺺ‬ ‫ﻛﺎﻣﻼ‬ ‫ﺟﻮاب‬ ‫ﺑﺎ‬ ‫ﻛﻪ‬ ‫ﺳﻮاﻟﻲ‬
•‫ﻣﺨﺎﻃﺐ‬ ‫رﻓﺘﻦ‬ ‫ﻓﺮو‬ ‫ﻓﻜﺮ‬ ‫ﺑﻪ‬ ‫و‬ ‫ﺗﻌﺠﺐ‬ ‫ﻣﻮﺟﺐ‬
•‫ﺳﻮال‬ ‫درﺳﺖ‬ ‫اﻧﺘﺨﺎب‬
•‫ﻣﻮﺿﻮع‬ ‫ﺑﺎ‬ ‫ﻓﺮد‬ ‫ﻛﺮدن‬ ‫درﮔﻴﺮ‬ ‫و‬ ‫ﺗﻠﻨﮕﺮ‬

31. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﺑﺪﻳﻬﻲ‬ ‫ﺳﻮال‬
31

32. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻛﻨﻨﺪه‬ ‫اﻏﻮا‬ ‫ﻳﺎ‬ ‫ﭼﺎﻟﺸﻲ‬ ‫ﺑﺤﺚ‬
32

33. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻛﻨﻨﺪه‬ ‫اﻏﻮا‬ ‫ﻳﺎ‬ ‫ﭼﺎﻟﺸﻲ‬ ‫ﺑﺤﺚ‬
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•‫ﻛﻨﻨﺪه‬ ‫ﺗﺤﺮﻳﻚ‬ ‫و‬ ‫ﭼﺎﻟﺸﻲ‬ ‫ادﻋﺎي‬ ‫ﻳﺎ‬ ‫ﺳﻮال‬
•‫ادﻋﺎﻫﺎﻳﺶ‬ ‫و‬ ‫ﺑﺎورﻫﺎ‬ ‫و‬ ‫وي‬ ‫ﻛﺸﻴﺪن‬ ‫ﭼﺎﻟﺶ‬ ‫ﺑﻪ‬ ‫و‬ ‫دادن‬ ‫ﻗﻠﻘﻠﻚ‬
•‫ﭼﺎﻟﺶ‬ ‫اﻳﻦ‬ ‫از‬ ‫ﻫﺪف‬ ‫ﺑﻴﺎن‬ ‫ﺑﺎ‬ ‫و‬ ‫ﻣﺤﺘﺮﻣﺎﻧﻪ‬ ‫و‬ ‫ﻣﻮدﺑﺎﻧﻪ‬

34. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻛﻨﻨﺪه‬ ‫اﻏﻮا‬ ‫ﻳﺎ‬ ‫ﭼﺎﻟﺸﻲ‬ ‫ﺑﺤﺚ‬
34

35. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻏﺎﻓﻠﮕﻴﺮي‬ ‫و‬ ‫ﺷﻮك‬
35

36. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻏﺎﻓﻠﮕﻴﺮي‬ ‫و‬ ‫ﺷﻮك‬
36
•‫ﻫﺎ‬ ‫ﺻﻨﺪﻟﻲ‬ ‫ﻟﺒﻪ‬ ‫روي‬ ‫ﺑﺮ‬ ‫ﻣﺨﺎﻃﺐ‬ ‫ﻛﺮدن‬ ‫ﻣﻴﺨﻜﻮب‬
•‫آور‬ ‫دﻟﻬﺮه‬ ‫ﭘﺪﻳﺪه‬ ‫ﻳﻚ‬ ‫ﺑﺎ‬ ‫ﻣﻮاﺟﻬﻪ‬ ‫از‬ ‫ﻧﺎﺷﻲ‬ ‫ﺷﻮك‬
•‫ﻏﻴﺮﻣﻨﺘﻈﺮه‬ ‫آﻳﻨﺪ‬ ‫ﺧﻮش‬ ‫ﭘﺪﻳﺪه‬ ‫ﻳﻚ‬ ‫ﺑﺎ‬ ‫ﻣﻮاﺟﻬﻪ‬ ‫از‬ ‫ﻧﺎﺷﻲ‬ ‫ﺳﻮرﭘﺮاﻳﺰ‬

37. Farzin Fardiss
Helping People
Communicate Better
‫ﻣﺨﺎﻃﺐ‬ ‫ﺗﻮﺟﻪ‬ ‫ﺟﻠﺐ‬ ‫اﺳﺎﺳﻲ‬ ‫ﻫﺎي‬ ‫ﻗﻼب‬–‫ﻏﺎﻓﻠﮕﻴﺮي‬ ‫و‬ ‫ﺷﻮك‬
37

38. Farzin Fardiss
Helping People
Communicate Better
38
‫اﺳﺖ؟‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻗﻼﺑﻢ‬ ‫آﻳﺎ‬ ‫ﺑﭙﺮﺳﻴﺪ‬ ‫ﺧﻮد‬ ‫از‬ ‫ﺑﻌﺪي‬ ‫اراﺋﻪ‬ ‫زﻣﺎن‬

39. Farzin Fardiss
Helping People
Communicate Better
39
‫ﺑﺎﺷﻴﺪ‬ ‫ﻣﺘﻔﺎوت‬!

40. Farzin Fardiss
Helping People
Communicate Better
40
‫ﻛﻨﻴﺪ‬ ‫ﺑﺎزي‬ ‫ﻣﺘﻔﺎوت‬!