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Attitudes and values

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Attitudes and values

  1. 1. ATTITUDES AND VALUESPRESENTATION OF GROUP 7PRESENTORS: ROLL NO.SARADA PRASANNA 28AJIT SADAVARTE 10FARHAN CHOUGLE 20Mohd.SAJID SHAIKH 50NEETA SHIRKE 29DARPANA 64
  2. 2. WHAT IS ATTITUDE??• Attitude is view point, a mind-set or a way ofvaluing life.• Evaluative statements of objects, people orevents.• A collection of feelings.• Multiple experiences which leads to beliefs.• Beliefs cluster together to form values (thatwhich you value).• Values of life shape itself, into a world viewcalled ATTITUDE.
  3. 3. COMPONENTS OF ATTITUDES
  4. 4. Continued…………….• COGNITIVE: The value component (eg. killing is wrong)• AFFECTIVE: An emotional component (eg. I am angry atthe terrorists)• BEHAVIORAL:The action component, the intent to act in acertain way(eg. Give blood, prayer vigil)ATTITUDE refers to the AFFECTIVE component.Some more examples:• I feel good about my job.• I don’t think women do a very good job around here.
  5. 5. TYPES OF ATTITUDES:-• Theoretical Attitudes:Solving a problem.Discover of truth and knowledge• Utilitarian Attitudes:Return on an investment of time, energy or money.Discover utility and what is useful or practical.• Aesthetic Attitudes:Discover experiences, impressions and expressions.Subjective experiences of self and other.
  6. 6. Continued……………..• Social Attitudes:To eliminate hate and conflict.Focus on how our ideas can help others to achieve theirpotential.• Individualistic Attitudes:To assert yourself and have your causes be victorious.How presentation will increase power.Advancement of person’s position or company position.• Traditional Attitudes:To search for a system for living.Focus on the meaning and totality of life.Living consistently according to their “BOOK”
  7. 7. FUNCTIONS OF ATTITUDES:• Knowledge:-Organize and simply people’s experience.• Instrumental:-Maximize rewards or minimize punishment.• Ego-Defensive:-Protect ourselves from unpleasant realities.• Value Expressive:-Allow the expression of personal values andself-concept.
  8. 8. WHAT IS VALUES??• Values carry an individual’s concept ofright and wrong.• Principles that guide our lives. They aredesigned to lead us to our ideal world.• Values define what is of worth, what isbeneficial and what is harmful.• Values are standards to guide ouraction, judgement and attitudes.
  9. 9. VALUE DIMENSIONS
  10. 10. TYPES OF VALUES:• Moral• Material• Aesthetic• Intrinsic• Extrinsic• Universal/American• Group specific values
  11. 11. FUNCTIONS OF VALUES• Terminal set of values:-a list ofdesirable end states.A Comfortable Life.• Instrumental set of values:-the modes ofbehaviour to achieve terminal values.Ambition
  12. 12. Cont.…………Differences in values system within organisationscan product conflict and management problems.Immaturity: One who has not identified hisvalues.Immaturity MaturityUnclearValuesClear ValuesDrifters Life of purposeFlighty Meaning and DirectionUncertainApathetic
  13. 13. VALUES VS FACTSVALUES FACTSValues are things we feel“should”, “ought”, or “aresupposed to” influence our lives.Facts simply state what actually are.It is easy to confuse values withfacts.VALUE: All people should beactive in a specific religion.FACT: Many people are active in aspecific religion.VALUE: The best time to buyclothing is when the price isdiscounted.FACT: The most economical time tobuy clothing is when the seasonschange and the price is reduced.A value is a statement of one’spersonal beliefsFACT: A fact is established byobservation and measurement.
  14. 14. WORK RELATED ATTITUDES• Attitudes affect the way you do your job and how you relate to others.• I don’t think women do a very good job around here• Cognitive component-women are inferior(value judgement)• Affective component• Behaviour-discriminate against women in firm• Job satisfaction• What do I think about working here• Job Involvement• Linking job with self-worth• Organisational Commitment• Do I Identify with the organisation and its goal• Companies with a focus on the success of each individual employeeoutperform companies who have more of task orientation. If anindividual is matched to the appropriate career, success should follow.
  15. 15. ATTITUDES AND VALUESATTITUDES ARE MUCH LESSSTABLE THAN VALUES
  16. 16. CONSISTENCY OF ATTITUDES:-• Attitudes change to fit circumstances.• Cognitive Dissonance Theory• Self Perception Theory• Individual will attempt to reduce oreliminate differences between attitudesor between attitude and behaviour andthus discomfort if.
  17. 17. Reduce Dissonance• Differences is important• They have some control in the reduction• The rewards of dissonance isn’t too great• Social pressure to confirm isn’t too great• Differences isn’t reinforced by personal experiencesSelf-perception• If your attitudes are well established, you will usethem to guide your behaviour• If your attitudes are not well established, you willinfer your attitudes from the prior behaviour.
  18. 18. • “IF YOU STAND FORNOTHING, YOU FALL FORANYTHING”• “IT’S NOT DOING THINGSRIGHT, BUT DOING THE RIGHTTHINGS”
  19. 19. Thank you

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