Slides I presented on a Blackbaud webinar about how email is still the best channel for online fundraising. During the webinar, I shared a four-step approach to help nonprofits improve how they use email with examples and tips. Content based on an article I wrote for the npEXPERTS ebook at www.bit.ly/npEXPERTS
6. #npEXPERTS | bigducknyc.com
Let’s start with why they give
http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf
• I believe in the cause [65%]
• I want to help make change happen [30%]
• I have friends/family who support it [20%]
• I know someone who has recvd services [19%]
• The charity asked for my help [18%]
• I want to set a good example [16%]
• I want to connect with others… [15%]
• I have recvd services from this org [12%]
7. #npEXPERTS | bigducknyc.com
… and where they want to
hear from you
http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf
8. #npEXPERTS | bigducknyc.com
53% of donors leave due to the
charity’s lack of communication
~ Jay Love, Bloomerang
http://www.nonprofitmarketingblog.com/site/why_donors_stop_their_support image: archiexpo.com
22. #npEXPERTS | bigducknyc.com
Your emails should
1. Clearly ask supporters to do something
2. Give a reason to take the action – simply
3. Feature someone they can relate to
4. Connect to the look/feel of a landing page
5. Make sense if it was forwarded
31. 6/28/13 Farra Trompeter | www.BIgDuckNYC.com 31
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
32. 6/28/13 Farra Trompeter | www.BIgDuckNYC.com 32
Luminate™ Online helps you understand your online supporters and improve
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constituents, build online fundraising campaigns and nurture sustainable donor
relationships.
http://bit.ly/LuminateOnline