Social Media for the Virtual Travel Agency

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Kathleen Lyons of FastNet Media presents: Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency Learn how to integrate five online media tools and make yourself into an expert!

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Mighty Small Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency

Welcome! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kathleen Lyons FastNet Media CEO Travel Agent Owner -FastNet Travel -Textile Travel

Step 2: Cover The Big Five ,[object Object],[object Object]

Step 2: The Big Five ,[object Object],[object Object],Freshness Relevance Engagement UGC: User Generated Content

Step 2: The Big Five: Web site Own your domain; know where all your files are stored, and passwords.

Step 2: The Big Five: LinkedIn LinkedIn GROUPS Can be great sources of contacts and news in the travel industry…..good for blogging/keeping your site fresh.

Step 2: The Big Five: Twitter Have more than ONE Twitter accounts allow you to segment your market and leverage messages over more than one ‘channel’.

Step 2: The Big Five: Facebook Fan Pages will be useful as Google and Bing begin to Index FB; could help your search engine ranking.

Step 3: Optimize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Plan your Strategy ,[object Object],[object Object],[object Object]

Step 5: Execute ,[object Object],[object Object],[object Object]

Step 6: Maintain ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7: Reciprocate ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 8: Organize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 9: Monitor ,[object Object],[object Object],[object Object]

Step 10: Be Yourself ,[object Object],[object Object],[object Object],[object Object]

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Social Media for the Virtual Travel Agency

1. Mighty Small Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency

6. Step 2: The Big Five: Web site Own your domain; know where all your files are stored, and passwords.

7. Step 2: The Big Five: Blogs Blogs can define you as an expert and build your personal brand. Use Feedburner to let readers subscribe to your blog & receive updates automatically.

8. Step 2: The Big Five: LinkedIn LinkedIn GROUPS Can be great sources of contacts and news in the travel industry…..good for blogging/keeping your site fresh.

9. Step 2: The Big Five: Twitter Have more than ONE Twitter accounts allow you to segment your market and leverage messages over more than one ‘channel’.

10. Step 2: The Big Five: Facebook Fan Pages will be useful as Google and Bing begin to Index FB; could help your search engine ranking.

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Social Media for the Virtual Travel Agency

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Social Media for the Virtual Travel Agency