The document outlines a presentation on creating a total online presence. It discusses adding different forms of content like video and audio to a website, integrating social media profiles, and creating social media strategies for platforms like Facebook, LinkedIn, and Twitter. The presentation also covers search engine optimization techniques like keyword research and acquiring links, as well as optimizing for local search by adding local business listings and content. The overall goal is to provide guidance on developing an integrated online and social media presence.

1. Duct
Tape
Marke-ng
Group
Catalyst
Program
Session
6
Total Online Presence
Presented
by:
Eman
Bu-­‐Rashid
Cer*fied
Duct
Tape
Marke*ng
Consultant
Slide
1

2. Session
1
Crea-ng
a
Total
Web
Presence
Keynotes
Consultants
www.keynotesbh.com
Slide
2

3. •
•
•
•
Session
1
Ac-on
Steps
Add
mul-ple
forms
of
content:
video,
audio,
slides
Integrate
your
social
profiles
into
your
website
Create
a
social
media
listening
sta-on
Create
social
media
strategies
– Facebook
– LinkedIn
– TwiKer
Keynotes
Consultants
www.keynotesbh.com
Slide
3

4. Crea-ng
a
Total
Web
Presence
•
The
evolu-on
of
technology
• Importance
of
having
a
• website
Keynotes
Consultants
www.keynotesbh.com
Slide
4

5. Using
Blog
SoNware
as
the
Engine
•
Genera-on
of
WordPress
Keynotes
Consultants
www.keynotesbh.com
Slide
5

6. Beef
Up
the
Forms
of
Content
•
Adding
Interac-ve
content
to
websites:
•
Audio
•
Video
Keynotes
Consultants
www.keynotesbh.com
Slide
6

7. Integrate
Social
Keynotes
Consultants
www.keynotesbh.com
Slide
7

8. Amplify
for
Awareness
Keynotes
Consultants
www.keynotesbh.com
Slide
8

9. The
Listening
Sta-on
Keynotes
Consultants
www.keynotesbh.com
Slide
9

10. Pushing
Out
Assets
•
Create
social
media
accounts
•
Build
profile
pages
and
fan
pages
Keynotes
Consultants
www.keynotesbh.com
Slide
10

11. Par-cipa-ng
Socially
•
Facebook
•
TwiKer
•
LinkedIn
•
Instagram
Keynotes
Consultants
www.keynotesbh.com
Slide
11

12. Session
2
Search
Engine
Op-miza-on
for
Small
Business
Keynotes
Consultants
www.keynotesbh.com
Slide
12

13. •
•
•
•
Session
2
Ac-on
Steps
Create
your
content
strategy
Do
keyword
research
for
important
phrases
Check
the
HTML
structure
of
your
site
Create
strategy
to
acquire
links
to
your
site
Keynotes
Consultants
www.keynotesbh.com
Slide
13

14. SEO
for
Small
Business
•
Importance
of
your
websites
to
be
found
online
•
What
is
Search
Engine
Op-miza-on
Keynotes
Consultants
www.keynotesbh.com
Slide
14

15. SEO
is
Not
That
Complicated
•
Using
Important
keywords
in
the
blogs
•
Prac-ce
HTML
<tags>
•
Let
Other
Sites
link
your
website
Keynotes
Consultants
www.keynotesbh.com
Slide
15

16. Speak
the
Language
of
your
Customer
•
Create
keywords
that
would
be
easy
for
and
outsider
to
search
for
your
website/blog.
Keynotes
Consultants
www.keynotesbh.com
Slide
16

17. Start
Simple
and
Expand
•
List
down
possible
keywords
and
phrases
that
are
relevant
to
your
blog
or
website
Keynotes
Consultants
www.keynotesbh.com
Slide
17

18. Put
your
HTML
to
Work
•
The
website’s
-tle
•
Headlines
<h1><h2>…
•
Anchor
Text
•
Body
Text
•
Structure
of
the
text
Keynotes
Consultants
www.keynotesbh.com
Slide
18

19. Anchor
Text
Hyperlinks
•
Linking
words
in
your
blog
to
sites,
images,
pages,
etc.
Keynotes
Consultants
www.keynotesbh.com
Slide
19

20. Acquire
the
Right
Kind
of
Links
•
Write
a
Blog
•
Guest
Post
on
Blogs
•
Use
Social
Bookmarking
Keynotes
Consultants
www.keynotesbh.com
Slide
20

21. Session
3
How
to
Win
in
Local
Search
Keynotes
Consultants
www.keynotesbh.com
Slide
21

22. •
•
•
•
•
Session
3
Ac-on
Steps
Add
your
physical
address
to
web
pages
Find
local
businesses
and
bloggers
to
network
with
Claim
and
enhance
your
Google
Place
page
Get
local
directory
lis-ngs
Add
local
content
to
your
social
media
ac-vi-es
Keynotes
Consultants
www.keynotesbh.com
Slide
22

23. How
to
Win
in
Local
Search
•
make
your
web
pages
local
friendly
by
adding
local
content
•
Build
out
your
local
search
profile
•
Get
listed,
cited,
men-oned
•
Spread
the
local
social
love
Keynotes
Consultants
www.keynotesbh.com
Slide
23

24. Slide
24