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  1. 1. International Marketing
  2. 2. Agenda 4.Adlabs 5.Highlights 6.Key Players 7.Established Leader 8.International Portfolio 9.Footprints in international marketing 10.Business a. Production & Distribution b. Television c. Films d. Big FM Radio • SWOT Analysis • Future Plans
  3. 3. Founder • Manmohan Shetty founded Adlabs in 1975
  4. 4. About Adlabs Adlabs Films Limited, a member of the Reliance Anil Dhirubhai Ambani Group, is India’s fastest growing film and entertainment services company Adlabs has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Mastering, Studios and Equipment rentals Adlabs Films also operates India's largest cinema chain with about 400 screens spread across India, US and Malaysia. It has a significant presence in the film distribution space with a nationwide presence across India as well as offices in London, New York, Los Angeles and Malaysia Adlabs’ television venture, Synergy Adlabs, is among the top players in the television programming industry
  5. 5. Highlights  Adlabs Cinemas will be recipient of ‘International Exhibitor of the Year 2008’ by CineAsia 2008 at Macau in December 2008  Only Lab accorded Kodak Image Care certificate for the 4th consecutive year  1st in Asia : Adlabs facilities comprising Entire Lab, DI Lab and Digital cinema mastering facility accredited by Federation Against Copyright Theft (FACT), UK.  Adlab’s financial rating continues to be highest grade at A1+ by ICRA, the only company in the media and entertainment space  FM radio business to be de merged effective April 1, 2008 consequent to the Board decision
  6. 6. Contd….  Financials Rs. In Crores Period Jul Sep 08 Jul Sep 07 Apr Jun 08 * YOY QOQ 144.99 Revenue From Operations 216.59 178.08 49% 22% EBIDTA from operations 38.07 13.76 29.38 177% 30%
  7. 7. Key Players Domestic • PVR cinemas • Inox • E-cinemas • Shringar cinemas • Wave cinemas
  8. 8. Established leadership in Cinemas
  9. 9. Contd…  400+ screens as of date : 186 screens in India;. 200+ screen in US, 36 screens in Malaysia & 6 screens in Mauritius  Adlabs Cinemas contribution to Box office of large films  India : 10% to 14%  US : 25 to 40%  Adlabs is India’s first cinema chain to show both 3D & 6D format; premiered 3D Hollywood blockbuster Journey to the centre of the Earth in BIG Digital 3D for the first time at Adlabs cinemas, Vashi, Navi Mumbai  In line with the Reliance ADA Group’s philosophy for a single monolithic consumer entertainment brand “BIG”, all Adlabs cinemas will be re-branded BIG cinemas from October 28, 2008
  10. 10. Contd…  Taking existing cinema destinations, remodeling them and transforming customer experience through contemporary ambience complemented with service  Projection, sound & experience standards are consistent all across the country  Over 35 projects completed  Has seen over 100% increase in occupancy, ticket prices, footfalls along with more efficient programming
  11. 11. The change Adlabs brings Moreshwar, Pen (Maharashtra) Priya, Tenali (Andhra Pradesh)
  12. 12. Contd… Natraj, Kota ( Rajasthan) Gemini, Warangal (Andhra Pradesh)
  13. 13. Adlabs international exhibition portfolio  World-wide clusters of South Asians (Persons of Indian Origin), with strong affinity to Indian entertainment offers an opportunity to Adlabs  Over 200 screens in US, coast to coast  Over 51 screens in Malaysia  6 screen in Mauritius and signed up an upcoming mall  Will soon be the only multiplex present in Kathmandu, Nepal
  14. 14. Adlabs has a footprint in the markets of US and Malaysia High United Malaysia States United Kingdom Myanmar (Burma) South Africa Canada PIO Presence Kenya Greece Guyana Low Spain High Medium Low Movie Theatre Penetration
  16. 16. Production & Distribution
  17. 17. P&D  Co-produced “Singh is King” with Vipul Shah, which has been declared a huge success  Successfully distributed BIG Pictures’ Rock On across in India and Overseas  Other features presented include : Love Story 2050 ; Punjabi Film “Mera Pind” in India in select territories and Overseas
  18. 18. Television
  19. 19. Synergy Adlabs is a key content player  Produces original format, studio based, interactive and fiction shows (a leader in non fiction)  Licensee in international formats: (Who Wants to be a Millionaire, Dancing with the Stars, America’s got Talent and Are you smarter than a fifth grader)  Fiction, Regional content, Talent Hunt and Lifestyle programming will be the additional drivers for the immediate future along with our established share of new big ticket non fiction channel drivers  Over 15 shows lined up across 8 channels with approx. 800 Hrs of programming in FY 09/10.
  20. 20. Film Services
  21. 21. Film to any device : Building presence across the value chain TV/ DTH/ IPTV Mobile Adlabs has built competencies in handling film : being leveraged to cover a range of services
  22. 22. Lab and Digital Intermediate Processing Lab  Largest facility in India with 150 clients and 73% share of the Hindi film market  Presence in Mumbai, Chennai and Kolkotta  Mumbai has won 8 national awards including last 3 awards in a row  Certified by Kodak Image Care 4 years in a row
  23. 23. Contd… DI Lab  DI facility is the first 4K facility with real time grading facilities  Integrated offerings to clients include Telecine, Digital Optics, Promo packaging, Complete DI & deliverables (Conversion, Scanning, HD Recording & Sub titling)  1st in Asia : Adlabs facility comprising Lab, DI Lab and digital cinema mastering facility accredited by Federation Against Copyright Theft (FACT), UK
  24. 24. Mechanical effects : Studios and equipment Studios  Over 200,000 sq ft with 6 sound stages being developed at Film City in Mumbai  International firm of architects from LA engaged to build the facility  Will support a mix of film and TV content and will be operational by December 2009
  25. 25. Contd… Equipment Rentals & Services : Lights, Cameras, Grips  Presence in TV broadcasting over the last 1 year as a premium service provider  Shows include Dus ka Dum, ET Corporate Awards, Jhalak Dikhla Ja & Nach Baliye 4  Charge a premium compared to others due to value add in terms of technical solutions  Expanding the operations to cover film cameras as an integrated service offering
  26. 26. Digital Cinema mastering and projection  Adlabs operates the 1st and only DCI grade digital cinema operation in India  Mastering facility at Filmcity fully operational  10000 show milestone achieved  Successfully transmitted and played several shows on the back of Reliance Communications’ fiber optic network with over 2000 shows : A 1st in the world  Preferred service provider for all digital mastering in 2K  Over 30 Hindi Films done  International work includes trailors for Warner Brothers “Chandni Chowk to China” & Sony’s James Bond release “Quantum of solace”
  27. 27. FM Radio
  28. 28. BIG 92.7 FM is India’s No 1 operator with 44 operational stations  FM Radio Industry has seen 25 % growth over the previous year  BIG 92.7 FM is No. 1 station with highest share in MUMBAI & BANGALORE (12+, All) (Source : RAM)  No.1 station among affluent young adults (20-34,AB) in KOLKATA (Source : RAM)  No.1 station in Surat, Chandigarh & Guwahati ( Source : Indica Research)  Won the Lintas Media Group award  HIGHEST AUDIENCE GROWTH IN ONE YEAR for any media brand  Comprehensive solutions to clients covering on-air, on-ground events and activations and digital web and mobile solutions
  29. 29. Recent TRAI Recommendations for Phase III are positive  Additional channels in the same city to existing players  At least three players excluding AIR in any district  Maximum number of channels to a radio operator not more than 50% of total channels in the district  News and Current affairs on FM Radio may be permitted  FDI / FII limit from present 20% to  26% for news radio channels and  49% for non-news radio channels  Networking of FM radio programs across the radio network  Auto Renewal of the radio license
  30. 30. Adlabs proposes to de-merge the FM Radio business  The Board of Directors at its meeting held on October 25, 2008 has approved a scheme of arrangement envisaging the de-merger of the radio business into Reliance Unicom Limited  This scheme is subject to requisite permissions and approvals  Pursuant to the scheme, 1 equity share of Reliance Unicom Limited shall be issued in respect of every one equity share held by the shareholders in Adlabs Films Limited  The entire process is expected to take 4 to 6 months
  31. 31. SWOT Analysis
  32. 32. SWOT ANALYSIS Strengths  The company is focused in increasing multiplexes across the country with close to 100 screens in the next couple of years from the current 33 screens. This will increase the seat size by 3 times  The biggest strong point for the company is the current location of its theatres. They are mostly centrally located. Also, unlike its competitors, they have 8 properties with 7 in Mumbai giving free rental cost (only opportunity cost involved)  The company has a strong experience in building and construction. They have a premium theatre too. The utilization of this could probably indicate the pricing power for the company
  33. 33. Contd… Weakness  High dependence on distributor for showing films in every theatre and for every film. This gives a very unstable business model when one compares with Adlabs which are in the other end of the value chain  The biggest weakness for any investor, which is mentioned rightly in the risk factors is the capital structure. It is so unfair for the retail investor. The bonus issue last year has diluted the earnings in a very big game. Further, there is also an issue of a preference share issue at no cost. This has diluted the earnings even further
  34. 34. Contd…  The promoters have been investing in multiple business' streams. The promoters' are willing to enter into many areas with a motive of profit. The promoters have more than 25 different companies, partnerships etc and only 4 are operational Opportunity  There is a big demand for theatres across the country given the poor quality currently in existence across places. Also, most theatres are willing to open in Sec B and C cities and move into small towns too  They are willing to work on different model for pricing tickets depending on time/day  The contribution of Multiplexes has been increasing constantly and is close to 20%
  35. 35. Contd… Threat  Success of theatres are movie specific and this can tilt towards failure with poor movie scripts  Alternate sources of entertainment such as DTH, DVD can lead to lower sales  Removal of entertainment tax benefits can risk profitability if lower pricing power is not passed to the customer
  36. 36. Future Plans  Majority stake in Malaysian Lotus Five Star Cinemas  200 cinema halls in 28 North American cities –New York Detroit and Washington  In talks with Dream Works ( Joint venture)
  37. 37. Never a dull moment !