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SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

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SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

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William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.

William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.

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SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

  1. 1. Search Engine Optimization + Content In-Depth/Advanced August 1st 2014
  2. 2. SEO + Content Overview What Affects Ranking? Basics Keyword Themes/Structure Link Building Content Web Design Keeping Up With SEO
  3. 3. SEO + Content What Affects Ranking On Page - Content - HTML - Architecture Off-Page - Links - Trust - Social - Personal
  4. 4. SEO + Content Basics Title Tag Meta Description Keywords Img Tag Keyword Research Content Page Performance
  5. 5. SEO + Content Keyword Themes/Structure Content Hubs Behavioral Keyword Research Qualifiers? - Time/Date - Price/Quality - Intent - Location Topic Related Keywords - LSI - Proximity Use <h> tags Internal Links
  6. 6. SEO + Content Link Building “Every Link Must Be Earned” – moz 90/10 Rule - Content is King Why Do People Link To Your Site? Real Links Are A Result Of Positive Recognition Participate In The Internet
  7. 7. SEO + Content Content How Can You Create Value? Utility Emotional Response Point of View (negative or positive) Perceived Value
  8. 8. SEO + Content Content Types of Content? Blog/Webinar Videos Infographics FAQ How To Guides
  9. 9. SEO + Content Web Design Your Design Matters! Lower Bounce Rate Increase Page Views Time On Site Links Trust
  10. 10. SEO + Content Keeping Up With SEO
  11. 11. Questions? In-Depth/Advanced August 1st 2014

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