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Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit

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Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit

  1. 1. The Palm of the Project: Putting the Pieces Together Social Media Success: A Handful of Helpful Insights Panel August 1, 2014
  2. 2. Panelists • Nancy Kelsey • Online Communications Coordinator at The Greater Cleveland Foodbank • Jennifer Farquhar • Marketing and Communications Officer at The Cleveland Foundation • Melanie Meyer • Director of Communications and Technology at BVU • Stephanie Pflaum • Senior Digital Marketing Strategist at Fathom Moderator: Melissa Mathews, Brand and Communications Manager for Fathom
  3. 3. The Cleveland Foundation • Facebook: 5,086 likes (up 32% since Jan. 1) • Twitter: 14,400 followers (up 27% since Jan. 1) • YouTube: 13,553 Views
  4. 4. Social Media Approach • High Engagement • Variety of Content • Consistent Posting Schedule
  5. 5. Greater Cleveland Food Bank • Facebook: 3,488 Likes and 1,905 Visits • Twitter: 8,464 Followers • YouTube: 6,425 Views • Instagram: 425 Followers • Pinterest: 336 Followers • LinkedIn: 442 Follwers
  6. 6. Social Media Approach • Event Promotion/Giveaways • Blogger engagement • Premade post content • Use of hashtags/RTs/tags • Harvest for Hunger Campaign • Consistent hashtag • Custom graphics • Prepared social media packets • Twitter Power Hours • Adaptability • Engage bloggers, media and opinion leaders
  7. 7. Fathom • Facebook: 3,911 Likes • Twitter: 5,47 Followers • LinkedIn: 1,716 Followers • Google+: 25,174 Views • YouTube: 413,298 Views
  8. 8. Social Media Approach • High Engagement • Consistent Following • Channel-specific posts • Strong emphasis on metrics • Variety of content
  9. 9. BVUBVU • Facebook: 978 Likes • Twitter: 3,992 Followers • LinkedIn: 357 Followers
  10. 10. Social Media Approach • Company-wide involvement • Staff competition to submit content • Promotes engagement • Variety of content • Consistent posting schedule
  11. 11. Thank you! • Any additional questions?

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