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Overview of Game licensing

An introduction of Game licensing business , including the processing procedure , construction of quotation , negotiation logic and strategy , preparation before staring the game licensing business

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Overview of Game licensing

  1. 1. Overview of Game licensing Faust , Lager Network
  2. 2.  Pipeline of Licensing  How to find the Fair datum point  How to find the Potential publisher?  About the Strategy Index
  3. 3. Licensor Licensee Licensing Out Licensing In
  4. 4. Contact Approach Evaluation Marketing Proposal Draft Terms Negotiation Contract Support Pipeline of Licensing Preparation
  5. 5. Contact Regular exhibition Research Connection link Community Visiting Continuously Contact Business vs. Friendship Information is the Key
  6. 6. Approach Company profile Game profile Game play content Video . Audio . Prints…… Objective comments or ranking score Catch the eyeballs Find the “have to “ reason Sharp >>>> Complete
  7. 7. Contact - Exhibition •MAJOR E3 ITS CHINAJOY Gamescom TGS GC G-STAR •ATTENTION GDC GDC EU DT BGS KRI DWGE MIGS
  8. 8. Evaluation •Necessary documents delivery •Evaluation process setting •Leading and Lighting up •Review and Report Joyful Modest Objective
  9. 9. Marketing Proposal •Executive summery •Product Information •Marketing Strategy •Action Plan & Timetable •Scale & Budget & HR Identify Support
  10. 10. Quotation Language Territory Localization Schedule Marketing Plan Service Requirement Draft Terms
  11. 11. Construction of Quotation  Licensing Fee 簽約金  Royalty Sharing 權利金分成(基礎/比例)  Minimums Grantee Fee 最低保證金  Advanced Royalties 預收權利金  Bonus 獎勵回饋金  Territory and Period 授權區域/期間  Language 語言版本 Royalty sharing Royalty sharing Licensing Fee Royalty sharing Royalty sharing ... Bonus MG
  12. 12.  Risks Evaluation is always the priority  WIN –WIN situation  Time vs. Resource vs. Cost  General Negotiation Skill  Accumulate your credit  There is no “Impossible” but …  Find the “Datum point” Negotiation
  13. 13.  DEFINITION  LICENSE GRANT  OWNERSHIP OF INTELLECTUAL PROPERTY  IMPLEMENTATION  PUBLISHER'S OBLIGATIONS  DEVELOPER'S OBLIGATIONS  LICENSE FEE AND ROYALTY FEES  CONFIDENTIALITY  REPRESENTATIONS AND WARRANTIES  REPRESENTATIONS AND WARRANTIES OF PUBLISHER  LIMITATION OF LIABILITY  TERM AND TERMINATION  GENERAL  EXHIBIT Contract
  14. 14. Support  Working Assignment  PR  Technical support  Communication In-between  Localization  Official application  Reconciliation  Operation support  Crisis Control
  15. 15. Preparation •Company Investigate •Local Culture study •Limitation •Strategy •Sales Logic •Relationship Review
  16. 16. Think Global Act Locally Faust Lager Network Technology M:+886 988367555 Msn : faustcare@gmail.com Skype : faust_chou Sharing makes us all richer

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