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Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲心理學
系列課程四 :心理學應用_遊戲設計
LECTURE : THE PSYCHOLOGY OF GAME
SERIOUS 4 : Game Mechanics And Psychology
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Putting the Fun in Functional
Curriculum Material : Psychology of Game @2013 ,All rights reserved
內容
Contents
機制
Mechanics
付費
Monetization
Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲定義
一般定義
•玩家競爭
•人為設定的衝突
•明確的規則條件
•量化的產出結果
•結構清楚
•經驗累積
•規則明確
•目標魅力
•樂趣
Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲內容
Game Content
所有玩家感官接受到的資訊都算是
Contents。動畫、人物、音效、故事情
節、打鬥畫面等等,全都歸類在Game
Contents的範疇。
Curriculum Material : Psychology of Game @2013 ,All rights reserved
遊戲機制
Game Mechanics
泛指在Contents背後的規則。打架的輸
贏規則、打寶的掉落機率、武器升級的
規則、玩家爆擊的傷害計算方式、死亡
懲罰等等。這些機制就像是整個遊戲的
骨架,支撐起像是血肉的遊戲內容。
Curriculum Material : Psychology of Game @2013 ,All rights reserved
收費模式
Game Monetization
付費機制包含所有消費與經濟體系的設
計,包含了商城的道具、點卡、抽抽樂、
扭蛋機、寶箱福袋等等。
Curriculum Material : Psychology of Game @2013 ,All rights reserved
•更有樂趣 /FUN
•視覺效果 /COMPELLING
•成癮性 /ADDICTIVE
遊戲機制的跟設計目的與心理
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Curriculum Material : Psychology of Game @2013 ,All rights reserved
焦慮
冷漠 無聊
潮
Curriculum Material : Psychology of Game @2013 ,All rights reserved
五大遊戲機制
•收集 Collect
•積分 Point
•回饋 Feedback
•交換 Exchange
•客置 Customization
Curriculum Material : Psychology of Game @2013 ,All rights reserved
★收集 Collect
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Show you what I got!!!
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Impressive collection = bragging rights
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Power of Compelling set
Baseball Cards Habbo Coins
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Complete is the Goal!!
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Broadcast as everywhere !
Collecting stamps in Brain Age Collecting Friends in Hotties
Curriculum Material : Psychology of Game @2013 ,All rights reserved
★點數 Points
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Earning Points = simple score system!
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Earning Points = simple score system!
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Redeemable Points drive Loyalty
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Binding with the society
公會點數
團隊加成點數
分享獎勵點數
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Learn form YOUTUBE
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Social Points = Game’s values ?!
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Comparisons: a 2-choice social points game
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Rating > Reward > Social > Identify + Value
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Leader board
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Point = Level define
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Levels punctuate the game experience
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Levels unlock new powers & access
Curriculum Material : Psychology of Game @2013 ,All rights reserved
★回饋 Feedback
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback draws attention through movement & change
Curriculum Material : Psychology of Game @2013 ,All rights reserved
And Maybe some harmless humiliation(Pressure)
Curriculum Material : Psychology of Game @2013 ,All rights reserved
More fun will always win
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback makes mundane more fun
Curriculum Material : Psychology of Game @2013 ,All rights reserved
★交流 Exchange
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Exchange are structured social interactions
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Social Exchanges can be explicit
Curriculum Material : Psychology of Game @2013 ,All rights reserved
… or implicit
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Trading is an explicit Social Exchange
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Gifting is an explicit Social Exchange
NetMarble HabboHotel Helios
Curriculum Material : Psychology of Game @2013 ,All rights reserved
★客制 Customization
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Customization increases investment,
creates barriers to exit
Curriculum Material : Psychology of Game @2013 ,All rights reserved
“Automatic” Customization is fun and engaging
Amazon Home Page
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Character Customization is especially powerful
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Sample
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Brain Age (Nintendo DS)
QuickTime?and aTIFF (Uncompressed) decompressorare needed to see this picture.
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Collecting motivates repeat play
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Collect daily stamps Collect new games
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Points are tracked over time
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Points over time
Points for a round
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback works at different time scales
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Short term: correct?
Long term: Brain age
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Feedback & instructions are conversational
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
He introduces
You play
He evaluates
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Customization via handwriting…
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. CustomizationCustom signature Custom stamp
Curriculum Material : Psychology of Game @2013 ,All rights reserved
…and time-aware dialog
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. CustomizationBrain Age is aware of time
Curriculum Material : Psychology of Game @2013 ,All rights reserved
Creating the illusion of awareness
1. Collecting
2. Points
3. Feedback
4. Exchanges
5. Customization
Program remembers when you last logged in

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遊戲心理學 The psychology of game - Class 4 _Game mechanics and psychology

  • 1. Curriculum Material : Psychology of Game @2013 ,All rights reserved 遊戲心理學 系列課程四 :心理學應用_遊戲設計 LECTURE : THE PSYCHOLOGY OF GAME SERIOUS 4 : Game Mechanics And Psychology
  • 2. Curriculum Material : Psychology of Game @2013 ,All rights reserved Putting the Fun in Functional
  • 3. Curriculum Material : Psychology of Game @2013 ,All rights reserved 內容 Contents 機制 Mechanics 付費 Monetization
  • 4. Curriculum Material : Psychology of Game @2013 ,All rights reserved 遊戲定義 一般定義 •玩家競爭 •人為設定的衝突 •明確的規則條件 •量化的產出結果 •結構清楚 •經驗累積 •規則明確 •目標魅力 •樂趣
  • 5. Curriculum Material : Psychology of Game @2013 ,All rights reserved 遊戲內容 Game Content 所有玩家感官接受到的資訊都算是 Contents。動畫、人物、音效、故事情 節、打鬥畫面等等,全都歸類在Game Contents的範疇。
  • 6. Curriculum Material : Psychology of Game @2013 ,All rights reserved 遊戲機制 Game Mechanics 泛指在Contents背後的規則。打架的輸 贏規則、打寶的掉落機率、武器升級的 規則、玩家爆擊的傷害計算方式、死亡 懲罰等等。這些機制就像是整個遊戲的 骨架,支撐起像是血肉的遊戲內容。
  • 7. Curriculum Material : Psychology of Game @2013 ,All rights reserved 收費模式 Game Monetization 付費機制包含所有消費與經濟體系的設 計,包含了商城的道具、點卡、抽抽樂、 扭蛋機、寶箱福袋等等。
  • 8. Curriculum Material : Psychology of Game @2013 ,All rights reserved •更有樂趣 /FUN •視覺效果 /COMPELLING •成癮性 /ADDICTIVE 遊戲機制的跟設計目的與心理
  • 9. Curriculum Material : Psychology of Game @2013 ,All rights reserved
  • 10. Curriculum Material : Psychology of Game @2013 ,All rights reserved 焦慮 冷漠 無聊 潮
  • 11. Curriculum Material : Psychology of Game @2013 ,All rights reserved 五大遊戲機制 •收集 Collect •積分 Point •回饋 Feedback •交換 Exchange •客置 Customization
  • 12. Curriculum Material : Psychology of Game @2013 ,All rights reserved ★收集 Collect
  • 13. Curriculum Material : Psychology of Game @2013 ,All rights reserved Show you what I got!!!
  • 14. Curriculum Material : Psychology of Game @2013 ,All rights reserved Impressive collection = bragging rights
  • 15. Curriculum Material : Psychology of Game @2013 ,All rights reserved Power of Compelling set Baseball Cards Habbo Coins
  • 16. Curriculum Material : Psychology of Game @2013 ,All rights reserved Complete is the Goal!!
  • 17. Curriculum Material : Psychology of Game @2013 ,All rights reserved Broadcast as everywhere ! Collecting stamps in Brain Age Collecting Friends in Hotties
  • 18. Curriculum Material : Psychology of Game @2013 ,All rights reserved ★點數 Points
  • 19. Curriculum Material : Psychology of Game @2013 ,All rights reserved Earning Points = simple score system!
  • 20. Curriculum Material : Psychology of Game @2013 ,All rights reserved Earning Points = simple score system!
  • 21. Curriculum Material : Psychology of Game @2013 ,All rights reserved Redeemable Points drive Loyalty
  • 22. Curriculum Material : Psychology of Game @2013 ,All rights reserved Binding with the society 公會點數 團隊加成點數 分享獎勵點數
  • 23. Curriculum Material : Psychology of Game @2013 ,All rights reserved Learn form YOUTUBE
  • 24. Curriculum Material : Psychology of Game @2013 ,All rights reserved Social Points = Game’s values ?!
  • 25. Curriculum Material : Psychology of Game @2013 ,All rights reserved Comparisons: a 2-choice social points game
  • 26. Curriculum Material : Psychology of Game @2013 ,All rights reserved Rating > Reward > Social > Identify + Value
  • 27. Curriculum Material : Psychology of Game @2013 ,All rights reserved Leader board
  • 28. Curriculum Material : Psychology of Game @2013 ,All rights reserved Point = Level define
  • 29. Curriculum Material : Psychology of Game @2013 ,All rights reserved Levels punctuate the game experience
  • 30. Curriculum Material : Psychology of Game @2013 ,All rights reserved Levels unlock new powers & access
  • 31. Curriculum Material : Psychology of Game @2013 ,All rights reserved ★回饋 Feedback
  • 32. Curriculum Material : Psychology of Game @2013 ,All rights reserved Feedback draws attention through movement & change
  • 33. Curriculum Material : Psychology of Game @2013 ,All rights reserved And Maybe some harmless humiliation(Pressure)
  • 34. Curriculum Material : Psychology of Game @2013 ,All rights reserved More fun will always win
  • 35. Curriculum Material : Psychology of Game @2013 ,All rights reserved Feedback makes mundane more fun
  • 36. Curriculum Material : Psychology of Game @2013 ,All rights reserved ★交流 Exchange
  • 37. Curriculum Material : Psychology of Game @2013 ,All rights reserved Exchange are structured social interactions
  • 38. Curriculum Material : Psychology of Game @2013 ,All rights reserved Social Exchanges can be explicit
  • 39. Curriculum Material : Psychology of Game @2013 ,All rights reserved … or implicit
  • 40. Curriculum Material : Psychology of Game @2013 ,All rights reserved Trading is an explicit Social Exchange
  • 41. Curriculum Material : Psychology of Game @2013 ,All rights reserved Gifting is an explicit Social Exchange NetMarble HabboHotel Helios
  • 42. Curriculum Material : Psychology of Game @2013 ,All rights reserved ★客制 Customization
  • 43. Curriculum Material : Psychology of Game @2013 ,All rights reserved Customization increases investment, creates barriers to exit
  • 44. Curriculum Material : Psychology of Game @2013 ,All rights reserved “Automatic” Customization is fun and engaging Amazon Home Page
  • 45. Curriculum Material : Psychology of Game @2013 ,All rights reserved Character Customization is especially powerful
  • 46. Curriculum Material : Psychology of Game @2013 ,All rights reserved Sample
  • 47. Curriculum Material : Psychology of Game @2013 ,All rights reserved Brain Age (Nintendo DS) QuickTime?and aTIFF (Uncompressed) decompressorare needed to see this picture.
  • 48. Curriculum Material : Psychology of Game @2013 ,All rights reserved Collecting motivates repeat play 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. Customization Collect daily stamps Collect new games
  • 49. Curriculum Material : Psychology of Game @2013 ,All rights reserved Points are tracked over time 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. Customization Points over time Points for a round
  • 50. Curriculum Material : Psychology of Game @2013 ,All rights reserved Feedback works at different time scales 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. Customization Short term: correct? Long term: Brain age
  • 51. Curriculum Material : Psychology of Game @2013 ,All rights reserved Feedback & instructions are conversational 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. Customization He introduces You play He evaluates
  • 52. Curriculum Material : Psychology of Game @2013 ,All rights reserved Customization via handwriting… 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. CustomizationCustom signature Custom stamp
  • 53. Curriculum Material : Psychology of Game @2013 ,All rights reserved …and time-aware dialog 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. CustomizationBrain Age is aware of time
  • 54. Curriculum Material : Psychology of Game @2013 ,All rights reserved Creating the illusion of awareness 1. Collecting 2. Points 3. Feedback 4. Exchanges 5. Customization Program remembers when you last logged in