Digital Marketing workshop presentation by Creative Ink and Siemens Hearing Solutions.

1. Siemens Hearing Solutions in association with Creative Ink presents: How to promote your business Online with Digital Marketing Digital Marketing Workshop Presented by Gillian Fourie & Francois Brill www.creativeink.co.za/packages

2. Agenda Welcome. Traditional vs Digital Marketing. Why do you need a Website? The Digital Marketing Spectrum. Your Website. Search Engine Optimisation Email Marketing. Social Media. Mobile Who is Creative Ink and what can they offer? Various Packages to get you started.

4. Rapid growth in digital marketing Very accessible & used by the broad population

6. Takes time to deliver

7. Mail sometimes gets lost

8. Archives not readily available

9. Sharing is not encouraged

10. Saves time when producing content

11. Reaches the consumer in less time

12. Cost effective

13. Measurable

16. Your business is “open” 24/7

17. Increase your customer base - Very accessible and evens the playing field

18. Reach a new audience -A potential client who prefers to search for practitioners via Google

19. Allow for new methods of interaction - Two way communication is facilitated by feedback forms

20. Streamline your processes - News, announcement s, new products or services can be published to the website

21. Improve customer service

23. The Digital Marketing Spectrum Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) Email Marketing Your website Mobile Social Media

24. Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) Email Marketing Email Marketing Your website Mobile Mobile Social Media Social Media The Digital Marketing Spectrum

26. A solid foundation ensures stability, longevity & scalability

27. Enables you to show-off you expertise & solutions to existing & potential clients

28. Meet users needs = achieve your practice goals

29. Two options are available when developing a website viz.Static website OR Content Managed Site

31. Simpler to create and host

32. Quick to download

33. Could cost you more in the long run depending on the frequency of the updates.

34. Dependent on the developer to fit your change request into their schedule.

36. Changes are immediate

37. Cost effective in the long term.

38. The CMS is in constant development and as it gets new features you are automatically included in the upgrade without having to pay a cent.

39. Monthly costs are higher due to leasing the CMS and database hosting.

41. The Digital Marketing Spectrum Search Engines People are moving away from traditional printed directories when looking for a local service provider or practitioner. Search engines such as Google provide a very useful search facility.  

43. Search Engines are the doorway to the internet

44. To be found you have to be visible

45. Top of search = top of mind awareness

46. People trust services found via search

49. Very few people will look beyond page 2 of the search results returned.

50. SEO is a cost effective way of driving traffic to your website.

53. Highly Targeted.

54. Customisable on a mass scale.

56. Email Newsletters

57. Catalogue Emails

59. Manage Lists & Subscribers

60. Comprehensive Reporting & Analytics

62. The Digital Marketing Spectrum Social Media

64. Many companies are starting to use these networks as a means of engaging with their clients.Using Social Media for marketing Social media implies transparency, and requires authenticity from those who would deliberately use it for marketing. Social media has changed the traditional media landscape For example, many newspapers now publish their content online as well as in their print publications. Online, they can allow for instant commentary on their articles. Visit www.thetimes.co.za to see how one newspaper is using video online.

65. The Digital Marketing Spectrum “Social media is a marathon not a sprint… pace yourself.”

66. Search Engine Marketing (SEM) & Search Engine Optimisation (SEO) Email Marketing Your website Mobile Social Media The Digital Marketing Spectrum

67. The Digital Marketing Spectrum Mobile

69. Accessible 24/7

70. Targeted

72. Over 30 million active cellphones – 75% of all South Africans aged 10 or over.

73. Over 10 million people connect regularly to the mobile internet.

75. Who is Creative Ink and what they can offer Creative Ink is a full-service digital agency establish in 2004, specializing in the domain of Web, Mobile, Social Media, Interactive Media and Digital Marketing. At Creative Ink, we believe in staying in tune with the latest developments in our area of expertise, thus enabling us to provide our clients with successful marketing campaigns.

76. Who is Creative Ink and what they can offer Our Services Include: Online Web Design & Development Interface Design Internet Advertising Search Engine Optimization Media Booking Interactive Media Multimedia Presentations Touch screen interface design Mobile Mobile Site Design Mobile Marketing Campaign development – SMS & MMS Short code set-up and management Mobile Media buying & Artwork Design Provision of Analytics, reporting, and Analysis Email Marketing Emailer Campaigns Electronic Newsletters Social Media Strategic Social Media Campaigns Campaign Integration

77. Who is Creative Ink and what they can offer Our Digital Marketing Strategy Deliver an end result in line with the clients requirements, but also specific to what is happening in the industry. At Creative Ink we utilize all the available digital channels whether it be a website, mobile site, Email marketing campaign or social media strategy, as tools to accomplish the ultimate goal of any of these mediums – to be a marketing tool for your business.

78. Who is Creative Ink and what they can offer All of the projects we take on follow a similar structured approach:

79. Who is Creative Ink and what they can offer Strategy Get to know the business and the market it operates in. Everything is built around your defined demographic of users. Plan Wireframes, mock-up designs, and the planning of the information architecture are set in place. Build Building phase involves putting all the plans into practice. Industry standards are applied to ensure it is the best implementation for our clients as well as ensuring the solution would be able to expand in future implementations. Promote Email marketing can be an effective channel for pushing users to your website and to create and maintain your relationship with existing customers. The most important step in any promotion is the ability to track, analyse and optimise.

81. Up to 10 pages.

82. 300MB storage.

83. Domain Registration. (www.yourwebsite.co.za)

84. Up to 5 Email Addresses. (name@yourwebsite.co.za)

85. 3 months hosting included. (R65 p/m after first 3 months)

86. Basic Search Engine Optimisation.

87. Installation of Google Analytics. (For tracking purposes)

88. Listing in Google’s Local Business Directory for Search Engine Optimisation.

89. Content changes quoted for separately per hour. R 5,999 once off R 65 per/m

91. Up to 10 pages – with the option to upgrade at any time.

92. 500MB storage.

93. Content Management System to update your website content.

94. Domain Registration. (www.yourwebsite.co.za)

95. Up to 5 Email Addresses. (name@yourwebsite.co.za)

96. 3 months hosting included. (R299 p/m after first 3 months)

97. Basic Search Engine Optimisation.

98. Installation of Google Analytics. (For tracking purposes)

99. Listing in Google’s Local Business Directory for Search Engine Optimisation. R 6,499 once off R 299 per/m

101. Up to 10 pages – with the option to upgrade at any time.

102. 500MB storage.

103. Content Management System to update your website content.

104. Domain Registration. (www.yourwebsite.co.za)

105. Up to 5 Email Addresses. (name@yourwebsite.co.za)

106. 3 months hosting included. (R299 p/m after first 3 months)

107. Basic Search Engine Optimisation.

108. Installation of Google Analytics. (For tracking purposes)

109. Listing in Google’s Local Business Directory for Search Engine Optimisation. R 7,499 once off R 299 per/m

110. If you are interested, here follows the process from planning to your final website. Register on www.creativeink.co.za/packages before 31 August 2010. 1. Registration 3. Design Phase 4. Building Phase Functional Website on stage. Complete content document. & Send all relevant imagery, logos and corporate colours. Choose your package. Choose your template. Final tweaking of the content. Presentation of a home page and detail page layout. Website is launched. Revisions to look & feel. Sign-off of look and feel. Where to from here: Our process

111. Siemens Hearing Solutions in association with Creative Ink Thank You For further information go to: www.creativeink.co.za/packages Digital Marketing Workshop Presented by Gillian Fourie & Francois Brill www.creativeink.co.za/packages