Copyright © 2014 por Fundación CODESPA. Todos los derechos reservados 
Inclusive technology and service design
In a connected world, 
design begins 
with 
relationships
Relationships begin by meeting people 
where they are
Why Mobile? 
7.2 billion active mobile subscribers 
3.6 billion unique users 
SMS is the only platform that reaches them a...
The world’s most used data channel 
is offline.
In the base of the pyramid, innovation is important. 
But not as important as infrastructure, culture, or markets .
Infrastructure Determines Feasibility
Markets Define Adoption
Trust Based on Context
Transparent and Simple Communication
Simple Matters 
Messaging is most used data format in the world – it can bridge educational and poverty divides through cl...
0 
20k 
downloads 
The Size of Simple
Business Models to Drive Scale
Networked Scale 
CLIENTS 
SMALL & MEDIUM ENTERPRISES 
NATIONAL & REGIONAL ENTERPRISES 
GOVERNMENTS & INTERNATIONAL ENTERPR...
Systems aren’t about individual organizations, they’re about the relationships between them
Relationships are Networked Communications Infrastructure
Networked Healthcare 
Zimbabwe Ministry of Health & 
St. Gabriel’s Hospital, Malawi 
Patients book appointments with remot...
Interactive radio 
Search for Common Ground, Ghana 
SFCG used Frontline to enable community radio stations to take questio...
Message-powered banking 
Honey Care, Kenya 
Community based savings organizations (SACCOs) use Frontline to enable members...
Message-powered education 
VSO Int’l., Papua New Guinea 
VSO International used SMS to deliver stories to schools in remot...
Networked Land Titling 
Mercy Corps, Bolivia 
Mercy Corps incorporated Frontline into a digital land titling process for r...
The Value of Simple
The most powerful technology we have is 
simply working together.
DESIGN 
Not for the People. 
Not by the People. 
With the People.
Copyright © 2014 por Fundación CODESPA. Todos los derechos reservados 
GRACIAS 
FOTOGRAFIA PROPUESTA O DE LA ORGANIZACIÓN ...
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)
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DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)

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Cuando nos proponemos acercar una tecnología o servicio a la Base de la Pirámide, cabe preguntarse cuestiones como: ¿cómo acertar en el diseño del producto o servicio?; ¿cómo evitar imponer productos que a medio plazo no cumplen adecuadamente con las necesidades de la población?
Uno de los primeros errores que aparecen en este tipo de iniciativas es partir de una concepción predeterminada de cuál es la necesidad de la población y cómo se debe resolver. Sin embargo, diseñar un producto que realmente pueda encajar en una comunidad requiere un profundo y exhaustivo conocimiento de su cultura, costumbres y dinámicas.
En este caso se define como acercarnos a las personas y poder diseñar un sistema de comunicación (SMS), que permita a la población tener acceso a sistemas médicos.

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DISEÑO DE TECNOLOGÍAS Y SERVICIOS PARA LA BASE DE LA PIRÁMIDE (Caso FrontLineSMS)

  1. 1. Copyright © 2014 por Fundación CODESPA. Todos los derechos reservados Inclusive technology and service design
  2. 2. In a connected world, design begins with relationships
  3. 3. Relationships begin by meeting people where they are
  4. 4. Why Mobile? 7.2 billion active mobile subscribers 3.6 billion unique users SMS is the only platform that reaches them all International Telecommunications Union, 2010
  5. 5. The world’s most used data channel is offline.
  6. 6. In the base of the pyramid, innovation is important. But not as important as infrastructure, culture, or markets .
  7. 7. Infrastructure Determines Feasibility
  8. 8. Markets Define Adoption
  9. 9. Trust Based on Context
  10. 10. Transparent and Simple Communication
  11. 11. Simple Matters Messaging is most used data format in the world – it can bridge educational and poverty divides through clarity and simplicity. Using messaging to connect with increases impact and population size by billions.
  12. 12. 0 20k downloads The Size of Simple
  13. 13. Business Models to Drive Scale
  14. 14. Networked Scale CLIENTS SMALL & MEDIUM ENTERPRISES NATIONAL & REGIONAL ENTERPRISES GOVERNMENTS & INTERNATIONAL ENTERPRISES
  15. 15. Systems aren’t about individual organizations, they’re about the relationships between them
  16. 16. Relationships are Networked Communications Infrastructure
  17. 17. Networked Healthcare Zimbabwe Ministry of Health & St. Gabriel’s Hospital, Malawi Patients book appointments with remote clinics before leaving home, eliminating wait. Clinics coordinate services and resources more effectively, follow-up with patients, and report diagnoses to the Ministry of Health – detecting outbreaks and tracking trends. St. Gabriel’s handles twice as many patients at half the cost. The Ministry of Health runs a national disease surveillance program, covering 75% of the country with weekly updates.
  18. 18. Interactive radio Search for Common Ground, Ghana SFCG used Frontline to enable community radio stations to take questions from listeners via SMS. Listeners can text in their questions and get them answered live on the air. Enabling stations to halve the cost of listener engagement.
  19. 19. Message-powered banking Honey Care, Kenya Community based savings organizations (SACCOs) use Frontline to enable members to remotely deposit into their accounts. Deposit processing time was reduced by 85%, and average account balance improved by 50%.
  20. 20. Message-powered education VSO Int’l., Papua New Guinea VSO International used SMS to deliver stories to schools in remote areas where books were scarce. Stories and lesson plans were delivered daily, and based on a structured phonetics curriculum. Students in the program were twice as likely to meet literacy standards for their age.
  21. 21. Networked Land Titling Mercy Corps, Bolivia Mercy Corps incorporated Frontline into a digital land titling process for rural farmers. Land titles were delivered 40% faster and cheaper under the program. Land boundary locations, agreement statuses, and titling agency reports were transmitted over SMS.
  22. 22. The Value of Simple
  23. 23. The most powerful technology we have is simply working together.
  24. 24. DESIGN Not for the People. Not by the People. With the People.
  25. 25. Copyright © 2014 por Fundación CODESPA. Todos los derechos reservados GRACIAS FOTOGRAFIA PROPUESTA O DE LA ORGANIZACIÓN QUE EXPONE (OPCIONAL)

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