Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Negocios Inclusivos y la Puesta en Marcha: caso IDEO.org, construir capital social

109 visualizaciones

Publicado el

A veces, cuando planteas dar un paso en desarrollar un negocio inclusivo, debes pensar en el impacto que este producirá. Es decir, debemos preguntarnos ¿qué tipo de sociedad estamos buscando crear?, y ¿quiénes serán las personas para hacerlo?

Desde IDEO.org nos cuentan como todo negocio inclusivo deber comenzar a través de preguntas: ¿cómo puedo diseñar algo que soluciones un problema concreto? Las respuestas obtenidas nos ayudarán a poner en marcha nuestro negocio inclusivo.

  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Negocios Inclusivos y la Puesta en Marcha: caso IDEO.org, construir capital social

  1. 1. Copyright©2014porFundaciónCODESPA.Todoslosderechosreservados Negocios Inclusivos y la puesta en marcha. Caso IDEO.org, construir capital social II CONFERENCIA INTERNACIONAL DE NEGOCIOS INCLUSIVOS 2017
  2. 2. Designing for Agency The Business of Building Social Fabric
  3. 3. Hi, I’m John. Business Design Lead at IDEO.org @johncollery @ideoorg
  4. 4. We’re going to talk about building a business in The Democratic Republic of Congo, but first, let’s talk about IDEO.org
  5. 5. IDEO.org improves the lives of people in poor and vulnerable communities through design.
  6. 6. YOUTH REPRODUCTIVE HEALTH
  7. 7. MSI + IDEO.org How might we create a revolutionary clinic experience tailored to teen girls in Zambia and Kenya?
  8. 8. DKT + IDEO.org How might we increase adoption of long-lasting contraceptive methods in the DRC?
  9. 9. DFID + IDEO.org How might we expand economic opportunities for youth in East Africa?
  10. 10. DFID + IDEO.org How might we improve the livelihoods of small-scale farmers by reducing waste and spoilage?
  11. 11. UNHCR + UNICEF + IDEO.org How might we improve education and expand learning opportunities for refugees?
  12. 12. FINANCIAL HEALTH
  13. 13. Gates Foundation + Airtel + IDEO.org How might we use the rapid expansion of mobile money in East Africa to build new financial services?
  14. 14. JPMC + IDEO.org How might we design digital tools to help low-income Americans improve their financial health?
  15. 15. LAUNCHPAD
  16. 16. d.light + IDEO.org How might we replace kerosene with an ultra-affordable solar lantern in India and Africa?
  17. 17. Proximity + IDEO.org How might we apply emerging sensor technology to improve farming in Myanmar?
  18. 18. At IDEO.org we start with questions
  19. 19. And today we’re here to talk about inclusive business
  20. 20. To me, that means talking about business as a tool to create stability and design as a tool to create agency in unstable, fractured communities
  21. 21. Inclusive business should start by asking What kind of society are we seeking to design for and who will be the people to create it?
  22. 22. I believe that design is optimism
  23. 23. And that that well designed, inclusive, pro community businesses can create and sustain the connections required for a more compassionate, inclusive, and prosperous society.
  24. 24. But why agency and not just inclusive business?
  25. 25. Poverty Tricks People
  26. 26. It creates a poverty of the mind
  27. 27. We forget about dreaming and being ambitious for a future that might be
  28. 28. It prevents us from being active, engaged citizens
  29. 29. And all of a sudden, community and society become things that are created for us, things that we are given, instead of things we design ourselves
  30. 30. We learn to accept things instead of challenging them. We learn to say thank you instead of asking why.
  31. 31. We become passive consumers of society and not the creators of it
  32. 32. Design for agency breaks that cycle
  33. 33. Designing the conditions that support individual and community agency allows for ambition and ownership to reemerge
  34. 34. At IDEO.org, agency starts with a question: What’s stopping you from leading the life you want?
  35. 35. So what does Design for Agency look like?
  36. 36. Let’s talk Congo
  37. 37. A Community-Owned Enterprise in the DRC ASILI
  38. 38. Initial Goals
  39. 39. Reduce under 5 mortality Create economic independence Increase social stability
  40. 40. Principles
  41. 41. Community Owned and Permanent
  42. 42. Sustainable and Economically Impactful
  43. 43. Collaborative
  44. 44. Locally Relevant
  45. 45. Led by the Local Team
  46. 46. Affordable but not free
  47. 47. Partnered with other businesses
  48. 48. World Class, Transparent Services
  49. 49. Asili’s Impact
  50. 50. Millions of liters of water sold
  51. 51. 13,000 paid consultations completed
  52. 52. Thousands of tons of potatoes sold and incomes increased up to 240%
  53. 53. Adjacent business growth
  54. 54. A diversifying business model
  55. 55. Deepening Community Engagement
  56. 56. Co Design of New Messaging and Brand
  57. 57. Constant Experimentation
  58. 58. New, Bigger Questions
  59. 59. Today, Asili is still about world class services but it is also about harvesting ideas and creating new space for dreams and ambition to emerge
  60. 60. It is rebuilding the social fabric of communities and providing new hope in the eastern DRC
  61. 61. What we know about building inclusive businesses
  62. 62. Good ideas are everywhere. Finding, supporting, and elevating them is our biggest task
  63. 63. The emergent possible is powerful
  64. 64. Real relationships with consumers and users are the baseline of great design
  65. 65. Start from a place of learning
  66. 66. Build early and be ready to rebuild
  67. 67. Create the space and supports required for your team to have the confidence to try new things
  68. 68. Allow the team make decisions and let the market, not your own biases, say whether that decision was right or wrong
  69. 69. Thanks! @johncollery jcollery@ideo.org
  70. 70. Copyright©2014porFundaciónCODESPA.Todoslosderechosreservados www.codespa.org

×