WAVES is the modern Cloud connected light-up speaker for your desk, wall, or wherever. It creates a fun, calming, and charming light show when playing your music automatically, and plays light and sound shows created by other people in the WAVES online community, and makes it easy for you to craft your own shows. In this session Frank Cohen will show you WAVES from the inside-out as a new platform built the latest Internet of Things (IoT) technology. WAVES is supported by the Arduino Pinoccio global tech movement. WAVES innovated the first use of Processing.org sketch animation objects to drive distributed light and sound shows.

1. Making the Internet of Things Charming
November 6, 2014
www.Votsh.com
WAVES is the modern Cloud connected light-up speaker for your desk, wall, or wherever. It creates a fun, calming,
and charming light show when playing your music automatically, and plays light and sound shows created by other
people in the WAVES online community, and makes it easy for you to craft your own shows. In this session Frank
Cohen will show you WAVES from the inside-out as a new platform built the latest Internet of Things (IoT)
technology. WAVES is supported by the Arduino Pinoccio global tech movement. WAVES innovated the first use of
Processing.org sketch animation objects to drive distributed light and sound shows.
fcohen@votsh.com

2. VOTSH
Making the Internet of Things Charming
Frank Cohen, fcohen@votsh.com, (408) 364-5508, November 6, 2014

3. VOTSH
Two Visions of Future Emerge
• Large Entrepreneurial Corporations Deliver Services to People
• C3 Energy Makes Electricity On The Spot
• Walt Disney’s EPCOT Center Planned Community
• In A Ubiquitous Connected World People Seek Connections
• Maker Spaces, Burning Man, Renaissance Faire, Maker Faire

4. VOTSH
My Quest For Charming Calm

5. VOTSH
Craftable Social Media

10. VOTSH
WAVES As A Business
• Waves occupy 1 square foot on the target audience desktop space
• Wave colors/light effects, Bluetooth speaker to attract attention
• Votsh Advertising Agency Delivers Messages to Targets
• Metrics on target audience reception to messages
• Advertising cost underwrites capital cost of Wave
• Continuing Revenue From Advertising Campaigns

11. VOTSH
Technology
• Works In Both Directions
• Sends messages, shows, programming to Waves
• Keypad and Sensors for message feedback sent to Advertiser
• Metrics of target use of Waves, including offers and asks
• Scalable to Superbowl Size Audiences

12. VOTSH
http://Pinocc.io
• The Arduino Mesh Operating Environment
• First Software Developer Focused Prototyping System
• Open Source Software and Hardware

13. Pinoccio Architecture
hq.pinnoc.io
Node.js services
Fun and Easy UI
Wifi Backpack
SD Card
LeadScout
Arduino
Bootloader
ScoutScript
Multicolor LED
Analog and Digital Ports
USB for Charging and Flashing
Lightweight Mesh
Atmel IEEE 802.15.4
Scout
Arduino
Bootloader
ScoutScript
Multicolor LED
Analog and Digital Ports
USB for Charging and Flashing
Lightweight Mesh
Atmel IEEE 802.15.4
Wifi Hotspot
Base station or Smartphone
Internet

14. VOTSH
Hardware

15. VOTSH
Kickstarter Experience
• Proved People’s Interest in Having A Wave On Their Desk
• Coverage in Gizmag, Techno Buffalo, 6 others
• Proved Price Point <$79
• Identified Customer Acquisition Costs Using Social Media

16. VOTSH
Think Of Your Life
• Who Are You Interested In?
• Where Are You?
• What Words Describe You?
Craftable Social Media

17. VOTSH
WAVES
Now Taking Membership Requests
http://votsh.com