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Octalysis Level 1 Certificate (Rules)

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These are the rules for the Octalysis Level I Certificate

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Octalysis Level 1 Certificate (Rules)

  1. 1. ”Yu-kai is at the cutting edge of the field of behavior design." Nir Eyal, Author of Hooked: How to Build Habit-Forming Products "Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem.” Susie Wee, CTO of Networked Experiences at Cisco Systems “Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings  per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.” Andrew Landis, Founder & CEO of Lucky Diem WHAT OTHERS SAY ABOUT OCTALYSIS "Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional." David Webster, Managing Director of IDEO
  2. 2. Obtaining the Octalysis Certificate Hello Octalysis Primers! Do you have your Octalysis Certification? Many of you have read Yu-kai's book, seen his TEDx talk, watched his videos, and can even recite Octalysis knowledge over various dinner tables and impress others with your knowledge. But you also know that the best way to really, truly learn something is to apply it. This is the opportunity to prove yourself - to showcase to the world you have what it takes to become an expert in Octalysis and Human-Focused Design. Don’t just settle on being a cook. Become a chef instead!
  3. 3. What is the Octalysis Certificate? The Octalysis Certificate is the official badge of honor by Yu-kai Chou and his team to validate a certain individual has the proper understanding and skills of wielding the Octalysis Framework. Instead of just taking an easy multiple-choice quiz like many other certificates (sometimes after a $1000+ payment), the Octalysis Certificate is earned by submitting free form designs and analysis powered by the 8 Core Drives of Octalysis. This is the type of work and discipline that true experts and designers use in real projects to improve the world. The Octalysis Certificate is not meant to be quick nor easy. It is meant to be rare and prestigious. Holders of the Certificate truly will have skill levels above those who don’t have it. Yu-kai’s consulting company The Octalysis Group itself regularly reviews those with the Certificate to hire as consultants and designers.
  4. 4. Benefits of the Octalysis Certificate Opportunity to truly practice and apply world-changing knowledge with feedback Understand if you have fully absorbed the knowledge vetted by an expert Prestige and recognition in the Octalysis Community and the outer world Job opportunities in Gamification, Behavioral Design, and User Experience within many companies (Yu-kai has been told by hiring managers that they saw applicants with the Octalysis Certificate and interviewed them because of that). Opportunities to join the international team of The Octalysis Group and help some of the largest companies in the world like VW/Porsche, Lego, Huawei, Microsoft, etc. with Gamification and Human-Focused Design. No need to relocate while working with some of the brightest and most passionate minds around the world.
  5. 5. How to Obtain the Level I 
 Octalysis Certificate? 1. Make sure you are a current member of Octalysis Prime (Non-OP Members can submit for a certificate with a $100 payment sent to the PayPal address along with the submission) 2. Pick a project you want to improve. It could be your own project, a product/on the internet, or a project from an Octalysis Design Competition. 3. Apply the Octalysis Strategy Dashboard to this project and define the following: Business Metrics, Players, Desired Actions, Feedback Mechanics/Triggers, Rewards/Incentives. 4. Analyze which of the 8 Core Drives is motivating the users towards the Desired Actions in the current experience. Use the Octalysis Tool or your own methods to express your analysis. 5. Brainstorm how to increase motivation towards the Desired Actions through the 8 Core Drives. It can be existing Game Design Techniques or brand new ideas. 6. Attempts on spreadsheets on how the pacing or economy could work (The “Battle Plan”) as well as design mockups (Concept Wireframes) of the experience is a large bonus 7. Submit your work to the Challenges Section on the Octalysis Prime Island (Remember: each upvote by the community earns Core Drives EXP too). Non-OP Members should send the submission to alongside payment.
  6. 6. Octalysis Prime Island Rewards For every Member Upvote on your submission for the Level I Certificate (or any challenge), you will receive Core Drive EXP in Accomplishment, Empowerment, and Social Influence based on the upvoter’s status (Blue = 20 EXP, Orange = 40 EXP, Purple = 60 EXP). If you achieve your Level I Octalysis Certificate, you will then receive an additional 500 EXP in all 8 Core Drives (Meaning, Accomplishment, Empowerment, Ownership, Social Influence, Scarcity, Unpredictability, Avoidance). You will also get a 5000 boost in Chou Coins.
  7. 7. What Certificate Holders Are Saying “The Octalysis Framework is a highly respected and widely recognized design framework. I knew that getting the certification would help me grow as an individual and is something I am proud to put on my LinkedIn.” - Mike Finney, I wanted to see if it could help me think differently about the levers we could pull to drive better use engagement across the experience. It helped confirm what I already knew - we had a lot of work to do. - Jonathan Palay,
  8. 8. Join the Club! View the Hall of Fame for Certificate Holders
  9. 9. ON!