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”Yu-kai is at the cutting edge of the ﬁeld of behavior design."
Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators
that encourage people to do their best work. It should be required reading for anyone building,
managing, or collaborating with a team, community, or ecosystem.”
Susie Wee, CTO of Networked Experiences at Cisco Systems
“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings
per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being
able to achieve a viral coefﬁcient of 530%, I would recommend any business to work with Yu-kai and learn
his Octalysis Framework.”
Andrew Landis, Founder & CEO of Lucky Diem
WHAT OTHERS SAY ABOUT OCTALYSIS
"Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional."
David Webster, Managing Director of IDEO
Hello Octalysis Primers!
Do you have your Octalysis Certiﬁcation?
Many of you have read Yu-kai's book, seen his TEDx talk, watched
his videos, and can even recite Octalysis knowledge over various
dinner tables and impress others with your knowledge.
But you also know that the best way to really, truly learn something
is to apply it.
This is the opportunity to prove yourself - to showcase to the world
you have what it takes to become an expert in Octalysis and
Don’t just settle on being a cook. Become a chef instead!
What is the
The Octalysis Certiﬁcate is the ofﬁcial badge of honor by Yu-kai Chou and
his team to validate a certain individual has the proper understanding and
skills of wielding the Octalysis Framework.
Instead of just taking an easy multiple-choice quiz like many other
certiﬁcates (sometimes after a $1000+ payment), the Octalysis Certiﬁcate is
earned by submitting free form designs and analysis powered by the 8 Core
Drives of Octalysis. This is the type of work and discipline that true experts
and designers use in real projects to improve the world.
The Octalysis Certiﬁcate is not meant to be quick nor easy. It is meant to be
rare and prestigious. Holders of the Certiﬁcate truly will have skill levels
above those who don’t have it. Yu-kai’s consulting company The Octalysis
Group itself regularly reviews those with the Certiﬁcate to hire as
consultants and designers.
Beneﬁts of the
Opportunity to truly practice and apply world-changing knowledge with
Understand if you have fully absorbed the knowledge vetted by an
Prestige and recognition in the Octalysis Community and the outer
Job opportunities in Gamiﬁcation, Behavioral Design, and User
Experience within many companies (Yu-kai has been told by hiring
managers that they saw applicants with the Octalysis Certiﬁcate and
interviewed them because of that).
Opportunities to join the international team of The Octalysis Group and
help some of the largest companies in the world like VW/Porsche,
Lego, Huawei, Microsoft, etc. with Gamiﬁcation and Human-Focused
Design. No need to relocate while working with some of the brightest
and most passionate minds around the world.
How to Obtain the Level I
1. Make sure you are a current member of Octalysis Prime (Non-OP Members can submit for a
certiﬁcate with a $100 payment sent to the PayPal address General@ChouForce.com along with the
2. Pick a project you want to improve. It could be your own project, a product/on the internet, or a project
from an Octalysis Design Competition.
3. Apply the Octalysis Strategy Dashboard to this project and deﬁne the following: Business Metrics,
Players, Desired Actions, Feedback Mechanics/Triggers, Rewards/Incentives.
4. Analyze which of the 8 Core Drives is motivating the users towards the Desired Actions in the current
experience. Use the Octalysis Tool or your own methods to express your analysis.
5. Brainstorm how to increase motivation towards the Desired Actions through the 8 Core Drives. It can
be existing Game Design Techniques or brand new ideas.
6. Attempts on spreadsheets on how the pacing or economy could work (The “Battle Plan”) as well as
design mockups (Concept Wireframes) of the experience is a large bonus
7. Submit your work to the Challenges Section on the Octalysis Prime Island (Remember: each upvote
by the community earns Core Drives EXP too). Non-OP Members should send the submission to
general@ChouForce.com alongside payment.
For every Member Upvote on your submission for the Level I
Certiﬁcate (or any challenge), you will receive Core Drive EXP in
Accomplishment, Empowerment, and Social Inﬂuence based on
the upvoter’s status (Blue = 20 EXP, Orange = 40 EXP, Purple = 60
If you achieve your Level I Octalysis Certiﬁcate, you will then
receive an additional 500 EXP in all 8 Core Drives (Meaning,
Accomplishment, Empowerment, Ownership, Social Inﬂuence,
Scarcity, Unpredictability, Avoidance). You will also get a 5000
boost in Chou Coins.
What Certiﬁcate Holders
“The Octalysis Framework is a highly respected and widely recognized design framework. I
knew that getting the certiﬁcation would help me grow as an individual and is something I am
proud to put on my LinkedIn.” - Mike Finney, FinneyCanHelp.com
I wanted to see if it could help me think diﬀerently about the levers we could pull to drive
better use engagement across the experience. It helped conﬁrm what I already knew - we had
a lot of work to do. - Jonathan Palay, CommercialTribe.com
Join the Club!
View the Hall of Fame for Certiﬁcate Holders