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Octalysis Level 2 Certificate - Sergio Ligato - SDG's in Action

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Sergio Ligato attained his level 2 Octalysis Certificate with his submission “SDG’s in Action”. This app intends to help the Sustainable Development Goals become a reality to end poverty, reduce inequalities and tackle climate change. Sergio designed to increase user engagement for this worthwhile cause.

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Octalysis Level 2 Certificate - Sergio Ligato - SDG's in Action

  1. 1. SDGs in Action Level 2 Octalysis Certificate Sergio Ligato JANUARY2020
  2. 2. SDGs in Action - Introduction SDG stands for Sustainable Development Goals Developer: GSMA SDGs in Action app intends to help the Sustainable Development Goals become a reality to end poverty, reduce inequalities and tackle climate change. Through the app, users can ● learn about 17 SDGs ● get news on favorite goals ● find out what can be done to help to achieve them ● create events actions ● invite others to join actions and events I found this interesting app while I was searching for gamified projects to teach about Agenda 2030 and Sustainable Development Goals.
  3. 3. Table of contents 1. Octalysis Strategy Dashboard a. Business Metrics b. Player Types c. Desired Actions d. Feedback Mechanics e. Rewards 2. Current Experience Analysis 3. Brainstorm 4. Wireframes 5. Conclusions
  4. 4. Business Metrics (relevance ordered) 1. Daily actions for climate change (reported through “Act Now” button) 2. Users participation in live actions/events for climate change (events participation metrics) 3. Daily content views 4. Action/events created 5. Daily users login 6. Content shared through app sharing features (social, mail, IM) 7. Countries dissemination (user profile settings) 8. Content appreciation (“like” and “add to favorites” buttons) 9. Users app progresses
  5. 5. Player Types CONCERNED CITIZEN enterprising ACTIVIST no knowledge of SDGs basic knowledge of SDGs CURIOUS CITIZEN BUSY CITIZEN relaxed
  6. 6. Player Types Overview Concerned citizen → Enterprising – no knowledge of SDGs (Player Type that is most important to focus on) The concerned citizen wants to take action and make the world a better place for him and children. He read news online but hasn’t a deep knowledge and sometimes doesn’t know that some behaviors should be changed. Activist → Enterprising – basic knowledge of SDGs The activist is engaged in meetings and events about climate change and decision making. He often belongs to political groups or no-profit association. He is curious about facts and data and wants to share them to make an impact. Curious citizen → Relaxed – no knowledge of SDGs The curious citizen read news about climate change and the world’s biggest issues but considers them “someone else’s” problem or events distant from his comfort zone. He sometimes believes that media and fake news enlarge the entity of SDGs related problems. Busy citizen → Relaxed – basic knowledge of SDGs Busy citizens usually read and listen to the news online and on tv. He has a basic knowledge about the world’s biggest issues but his lifestyle doesn’t allow him to be part of the change. He feels like he could never be able to move without his car.
  7. 7. CD2 Have entrepreneurship Wait for opportunities to take action Trusts in their ability to change Adapt own behaviors to sustainability models CD1 Feel responsibility about change Want to take action for the planet Believe that a better world is possible Support causes about global issues Trust in most sustainable market players CD3 CD4 Have entrepreneurship house, job, income Have children, animals Pretend to know sustainability data about things they own Defend their and their children’s health, local environment Love the places they live in (city, park, school, workplace), Love taking care of their family, friends, and animals CD5 Believe that their behavior can affect others’ behavior Support local groups and no-profit association (not so frequently) Pretend affordable data and news about world facts Trust in local and global influencers Have fun meeting and talking to other people CD6 CD8 Fear of bad habits consequences and children future Responsibility about sustainability threats Health consequences of pollution and other threats Environmental consequences of unsustainable habits and lifestyles Want to avoid risk to share fake news CD7 Wait for opportunities to take action Player Types: overview Octalysis Graph → CONCERNED CITIZEN (Player Type that is most important to focus on)
  8. 8. CD2 Want to affirm their convictions Believe that change is possible Pretend to take part in relevant live events Love feeling self-confident Have a strong and effective way to communicate CD1 Have strong convictions and beliefs about future and society, Have strong connection with their group of activism, Feel continuously engaged in global causes, Pretend to take part in relevant live events, Wait for news about relevant changes Would sacrifice their spare time to fight against opponents, Want to leave a sign in history CD3 Trust in freedom and free expression CD4 Support causes right for them Support sustainable lifestyles Defend environment integrity CD5 Have a strong connection with their group of activism Feel empathy to environment Feel empathy to suffering people, minorities Want to influence people around them Pretend to influence decision-makers Wait for other people to join causes they care about Trust in freedom and free expression, people rights, Love stories about common people doing great things, Love media attention on the causes they care about, Love the feeling of not being alone, Love to spread relevant message about causes they care about CD6 CD8 Fear incoherence, the impact of things on nature Want to avoid, fake news, people sharing fake news CD7 Player Types: overview Octalysis Graph → ACTIVIST
  9. 9. CD2 Want deeper knowledge about sustainable behavior CD1 Feel curiosity about global problems CD3 CD4 Defend the right to decide how much their lifestyle must be sustainable Love their comfort zone -CD4 Believe that a better world is possible only through decision-makers relevant actions (demotivates to take action because the User feels no ownership/responsibility) CD5 Feel influenced by other people thoughts about sustainability Wait for influencers actions and global changes simply “happen” Want to share their signs of progress about sustainable behaviors Pretend to express their opinion CD6 CD8 Fear of bad habits consequences and children future Feeling of responsibility about sustainability threats Health consequences due to pollution and other threats Look unconcerned about global threats CD7 Feel curiosity about global problems Are not well informed about global issues Wait for influencers actions and global changes simply “happen” Player Types: overview Octalysis Graph → CURIOUS CITIZEN
  10. 10. CD2 Want to take part in relevant changes CD1 Believe that a better world is possible Support relevant causes but through monetary donations and not direct actions local initiatives Want to take part in relevant changes CD3 CD4 Have a strong comfort zone Have a large family Have one or more animals to take care of Have fun traveling and shopping CD5 Have a large family to take care of Feel impressed by other people problems Want children and family to be happy Support children desires Pretend their opinions to be considered Respectful behavior CD6 Feel often a feeling of hurry Want more time CD8 Fear effects of pollution and other global issues Fear wrong information about relevant facts Support relevant causes but through monetary donations and not direct actions Want to avoid to finance not honest initiatives CD7 Wait for evolution to spread and help sustainability in mobility and energy fields Player Types: overview Octalysis Graph → BUSY CITIZEN
  11. 11. Desired Actions: Discovery Phase ONLINE 2. Learn about SDGs in Action app through: ○ Social media stream content shared through the app ○ UN website (while searching for Agenda 2030 Informations, for example) ○ The SDGs in Action app teaser (maybe scrolling YouTube recommended videos) ○ Weblink on a topic related website (sustainability, environment, learning apps) ○ Weblink on a partner website OFFLINE 1. Learn about SDGs in Action app through: ○ Marketing materials in related locations or events ○ Topic related books, ebooks, magazines ○ Teacher or friends recommendations APP STORE 3. Search for the app on the app store 4. Find “SDGs in Action” app on the app store 5. Read app description 6. Download the app
  12. 12. Desired Actions: Onboarding Phase 1. Login 2. Discover the ACTNOW BOT section (what is the ActNow BOT?) 3. Scroll meaningful actions list (Local Produce, Bring Your Own Bag, …) 4. Discover the impact of the committed action and the number of climate actions currently taken 5. Get back and visit once to News Section and scroll the page 6. Visit once The Goals section 7. Visit once the Actions section 8. Visit once the Profile section 9. Discover user performances tracking mechanics 10. Allow push notifications 11. Commit the first action and Click ActNow button to log completed action 12. Profile Customisation
  13. 13. Desired Actions: Scaffolding Phase 1. Commit at least one climate action per day (report it through ActNow BOT) 2. Browse and look for news updates 3. Read and share content through the app 4. Browse actions and upcoming events 5. Join live events 6. Organize local events and invite friends
  14. 14. Desired Actions: Endgame Phase ● Leave an app review on the app store ● Recommend app to friends and family ● Recommend app through social media ● Tell others how to get and use the app ● Monitor SDGs progress on the web through institutional websites (global, international, national, local) ● Join real-life sustainability actions ● Acquire sustainability habits
  15. 15. Feedback Mechanics Mediums of interactions and communication ● Social Network ● UN Websites ● Mail ● Newsletter ● App ● Events ● Peers ● Teachers ● ACTNOW BOT section (what is the ActNow BOT?)
  16. 16. Feedback Mechanics ● Visual feedback (wizard profile customization) ● Total Climate Actions counter ● Progress tracking about climate actions committed through PIN ● App notifications ● Social style interactions (like, share, join) ● Appointments dynamics (upcoming events) ● Status Points and ranks ● Social interactions with peers and teachers ● Collection sets (climate actions user set, user organized events portfolio) ● New actions status (submitted for review, awaiting review, approved and visible to all members)
  17. 17. Rewards Abundance ordered ● Last available informations from influential institutions and organizations ● Meaningful informations about SDGs (data, media, lessons, comics, …) ● Friend and schoolmates appreciation for actions committed ● ActNow bot success feedback (what is the ActNow BOT?) ● Climate actions personal collection items ● Action approval (action become public) ● Action analytics (number of share, like, join) ● Status points ● Profile rank
  18. 18. CD1 ● Join a Global Challenge through personal action (Humanity Hero GT #27) ● Total numbers of committed actions in ActNow bot ● Evocative media CD2 ● Status points & Leveling system ● Profile ranking ● Own actions engagement level ● Climate actions (MiniQuest GT #48) ● Progress bar (stars) (Progress Bar GT #4) ● Wizard profile configuration ● ACT floating button CD5 ● Share content ● Join someone else action ● Inviting friends and contacts to join actions ● Connecting social accounts ● Content appreciation (Like) ● Access to community members data (photo, username) ● Own actions engagement CD3 ● Create new actions CD4 ● Profile custom preferences ● My Actions collecting in the profile section ● My Activity collecting in the profile section ● Climate Actions collection (Collection Set GT #16) ● Email notifications related to SDGs user choice ● Own actions monitoring ● New action creation CD7 ● Interacting with ActNow bot ● Content refresh ● Unknown amount of status points to gain for leveling up ● App push notifications ● Newsletter content CD8 ● Progress Loss without sign in ● “See why it matters” feature for no-sustainability behavior consequences ● Alarming tendencies about SDGs (“Water scarcity… is projected to rise”) CD6 ● Actions and events scheduling (Appointment Dynamics GT #21) ● Superstar rank ● Exclusive content
  19. 19. Graphs comparison Current Analysis and main Player Types
  20. 20. Brainstorm CD and Phase Ordered DISCOVERY ONBOARDING SCAFFOLDING ENDGAME CD1* Challenging video teaser as first item in app store ⌗ Individual mode or team mode (join your class, join your city group, join your school) GT Elitism # 26 ⌗ Mini guided tour that brings to earn the first SDG badge Quote of the day (something cool to share!) “tweet this” ⌗ Brag Button GT #57 Hall of fame, SDGs Superstars page on UN website Free individual or group pass to live events Free Lunch GT # 24 CD2* Select level of Knowledge (Beginner, Apprentice, Expert) for the app to show proper level questions Knowledge Points in Profile, the correct answer to questions about SDGs let user gain Kpoints (according to level selected during Onboarding Phase) Status Points GT #1 Badges about 17 SDGs related actions committed Achievement Symbols GT #2 Receive UN exclusive Superstar SDGs certification Achievement Symbols GT #2 Hall of fame, SDGs Superstars page on UN website Achievement Symbols GT #2 *: priority ⌗: wireframe available
  21. 21. Brainstorm CD and Phase Ordered DISCOVERY ONBOARDING SCAFFOLDING ENDGAME CD3* Visual feedback for committed desired action with Status Points reward High Five GT # 17 ⌗ Unlock the opportunity to own a Trophy Shelf Milestone Unlock GT #19 Unlock opportunity to create and publish content type other than Actions and Events (News, “What can I do” advices) and submit meaningful resource links related to SDGs (video, pages, activities) Milestone Unlock GT #19 CD4* Edit questions level in Profile to challenge the system Earn each badge about SDGs Collection set GT #16 *: priority ⌗: wireframe available
  22. 22. Brainstorm CD and Phase Ordered DISCOVERY ONBOARDING SCAFFOLDING ENDGAME CD5* Quote of the day (something cool to share!) Participate with at least 10 friends and gain extra status points Group Quest GT # 22 Trophy Shelf GT # 64 Quote of the day (something cool to share!) “tweet this” Brag Button GT #57 UI and content translation to make more accessible the app Social Treasure GT #63 CD6 Visual countdown to 2030 deadline Countdown Timer GT #65 Visual countdown to 2030 deadline Countdown Timer GT #65 Popup with nearest deadline events near the user (“There are 3 events in the next week → more info”) ⌗ Appointment Dynamics GT #6 Timed group challenges during International Days related to SDGs ⌗ Appointment Dynamics GT #6 Receive UN exclusive Superstar SDGs certification Achievement Symbols GT #2 Hall of fame, SDGs Superstars page on UN website Achievement Symbols GT #2 *: priority ⌗: wireframe available
  23. 23. Brainstorm CD and Phase Ordered DISCOVERY ONBOARDING SCAFFOLDING ENDGAME CD7* Best Team, Best School, Best Class of the week/month/ever Floating Trophy Random reward if user remember to enter the app during UN International Days related to SDGs Random Rewards GT #72 Daily three questions list according to own level of knowledge and SDGs preferences MiniQuest GT # 48 Quote of the day (something cool to share!) “tweet this” Brag Button GT #57 Contact with one or many organization (unknown until now) according to SDGs preferences, to act in real life CD8 Progress Loss UI improvements ⌗ Progress Loss GT #81 Progress Loss UI improvements ⌗ Progress Loss GT #81 *: priority ⌗: wireframe available
  24. 24. Wireframes Save The World today Challenging video teaser as first item in app store
  25. 25. Wireframes Individual mode or team mode (join your class, join your city group, join your school) I want to use SDGs In Action in INDIVIDUAL MODE ❏ GROUP MODE ✓ Enter the Group ID …………………………………………………………………………. SELECT MODE Choose if you want to use app individually or join a group (class, school, other)
  26. 26. Wireframes Visual feedback for commited desired action with Status Points reward 🌟 GREAT WORK! You just gained +1 Actions Point X
  27. 27. Wireframes Popup with nearest deadline events near the user (“There are 3 events in the next week → more info”) ⌛ HURRY UP! There are 3 Actions scheduled for this week for you and your team. Enjoy them to gain up to +28 Actions Points! Only 10 Actions Points left for you to level up to Champion TELL ME MORE . X
  28. 28. Wireframes Timed group challenges during International Days related to SDGs 🌊 22 MARCH 2019 is WORLD WATER DAY! Join at least 1 Action today related to SDGs 6 or 14 and gain +5 Actions Points. Enjoy them with your team and gain +5 Join Points. Only 2 Join Points left for you to level up to Superstar TELL ME MORE . X
  29. 29. Wireframes Progress Loss UI improvements 😏 YOU SHOULD KNOW THAT... You committed 3 Actions that help achieve 3 of the 17 Sustainable Development Goals. Don’t leave the app without signing in and convert your Actions in Actions Points! Level Up to unlock app features and join the most important change in history! TELL ME MORE . X
  30. 30. Wireframes Quote of the day (something cool to share!) “tweet this” QUOTE OF THE DAY Share this quote to gain +1 Share Point and help SDGs spreading! “There is no such thing as ‘away’. When we throw anything away it must go somewhere.” Annie Leonard, Proponent of Sustainability
  31. 31. The greatest threat to our planet is the belief that someone else will save it. Robert Swan

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