Submit Search
Upload
China ancient history
•
Download as PPTX, PDF
•
0 likes
•
220 views
F
Felix Chen
Follow
Report
Share
Report
Share
1 of 10
Download now
Recommended
Google tells us that 84% of North Americans turn to the web to research before making any purchasing decisions. When we consider this statistic, the visibility and sentiment around your brand in the online space are more critical than ever. As social media platforms now drive unprecedented amounts of content on a daily basis, the ability for both the positive and the negative stories about your brand to be amplified exponentially is redefining the way brands think about risk and building reputation. At the same time major brands around the world are hedging their bets that content marketing, integrated with a strong presence for amplification across social and emerging platforms, is the way to reach consumers today and grow mindshare and loyalty to see their brand through good times and bad. In this session, Andrew delves into a methodology that enables brands to look at content and story at the centre of their marketing and communications mix to help build a strong and lasting reputation in a world where your brand is only as good as it's last search result.
Harnessing Content to Build Reputation and Combat Risk
Harnessing Content to Build Reputation and Combat Risk
Andrew Lane
Animal Study Devon
Animal Study Devon
Felix Chen
Nutrition and Lifestyle Considerations for Growing Bodies and Growing Minds
Kid Health Feb 2010 V 2
Kid Health Feb 2010 V 2
Carla R. Heiser
Nutrition and Lifestyle Decisions with an Outstanding ROI
Executive Wellness
Executive Wellness
Carla R. Heiser
Baptiste animal research
Baptiste animal research
Felix Chen
Animal Study Eli
Animal Study Eli
Felix Chen
Restaurant Waldgeist
Restaurant Waldgeist
madnan00
MPM_Brochure_EN
MPM_Brochure_EN
Nicholas Ntovas
Recommended
Google tells us that 84% of North Americans turn to the web to research before making any purchasing decisions. When we consider this statistic, the visibility and sentiment around your brand in the online space are more critical than ever. As social media platforms now drive unprecedented amounts of content on a daily basis, the ability for both the positive and the negative stories about your brand to be amplified exponentially is redefining the way brands think about risk and building reputation. At the same time major brands around the world are hedging their bets that content marketing, integrated with a strong presence for amplification across social and emerging platforms, is the way to reach consumers today and grow mindshare and loyalty to see their brand through good times and bad. In this session, Andrew delves into a methodology that enables brands to look at content and story at the centre of their marketing and communications mix to help build a strong and lasting reputation in a world where your brand is only as good as it's last search result.
Harnessing Content to Build Reputation and Combat Risk
Harnessing Content to Build Reputation and Combat Risk
Andrew Lane
Animal Study Devon
Animal Study Devon
Felix Chen
Nutrition and Lifestyle Considerations for Growing Bodies and Growing Minds
Kid Health Feb 2010 V 2
Kid Health Feb 2010 V 2
Carla R. Heiser
Nutrition and Lifestyle Decisions with an Outstanding ROI
Executive Wellness
Executive Wellness
Carla R. Heiser
Baptiste animal research
Baptiste animal research
Felix Chen
Animal Study Eli
Animal Study Eli
Felix Chen
Restaurant Waldgeist
Restaurant Waldgeist
madnan00
MPM_Brochure_EN
MPM_Brochure_EN
Nicholas Ntovas
Sogra
Sogra
madnan00
Animal Study Aniya
Animal Study Aniya
Felix Chen
Equipement high tech
Equipement high tech
madnan00
Isabelle's Dugong Powerpoint
Isabelle's Dugong Powerpoint
Felix Chen
Animal Study Leilah
Animal Study Leilah
Felix Chen
Bottlenose Dolphin Libby
Bottlenose Dolphin Libby
Felix Chen
Kamal Animal Reaserch Tiger
Kamal Animal Reaserch Tiger
Felix Chen
This introductorty ketynote was delivered at Show Canada 2010 (#ShowCanada) on Wednesday, April 21. It was followed by social media case studies and a larger discussion of the impact of social on the film distribution and movie theatre industries. On stage with me were representatives from Cineplex Entertainment, Maple Pictures, Empire Theatres, and Tribute.
ShowCanada2010: Intro to Social Media
ShowCanada2010: Intro to Social Media
Andrew Lane
Whohasthenicestcar!
Whohasthenicestcar!
madnan00
Gipsy mikrowave
Gipsy mikrowave
madnan00
Ben animal
Ben animal
Felix Chen
Bela animal research
Bela animal research
Felix Chen
Anyae animal reasearch orangutans
Anyae animal reasearch orangutans
Felix Chen
Aidan animal research
Aidan animal research
Felix Chen
China's landscapes
China's landscapes
Felix Chen
China ancient history
China ancient history
Felix Chen
Jazzmin Animal Reaserch Przwalskis Horse
Jazzmin Animal Reaserch Przwalskis Horse
Felix Chen
Ben Animal
Ben Animal
Felix Chen
Bottlenose Dolphin Libby
Bottlenose Dolphin Libby
Felix Chen
Peafowl Skye
Peafowl Skye
Felix Chen
Animal Study Adrianna2
Animal Study Adrianna2
Felix Chen
Animal Study Lydia
Animal Study Lydia
Felix Chen
More Related Content
Viewers also liked
Sogra
Sogra
madnan00
Animal Study Aniya
Animal Study Aniya
Felix Chen
Equipement high tech
Equipement high tech
madnan00
Isabelle's Dugong Powerpoint
Isabelle's Dugong Powerpoint
Felix Chen
Animal Study Leilah
Animal Study Leilah
Felix Chen
Bottlenose Dolphin Libby
Bottlenose Dolphin Libby
Felix Chen
Kamal Animal Reaserch Tiger
Kamal Animal Reaserch Tiger
Felix Chen
This introductorty ketynote was delivered at Show Canada 2010 (#ShowCanada) on Wednesday, April 21. It was followed by social media case studies and a larger discussion of the impact of social on the film distribution and movie theatre industries. On stage with me were representatives from Cineplex Entertainment, Maple Pictures, Empire Theatres, and Tribute.
ShowCanada2010: Intro to Social Media
ShowCanada2010: Intro to Social Media
Andrew Lane
Whohasthenicestcar!
Whohasthenicestcar!
madnan00
Gipsy mikrowave
Gipsy mikrowave
madnan00
Viewers also liked
(10)
Sogra
Sogra
Animal Study Aniya
Animal Study Aniya
Equipement high tech
Equipement high tech
Isabelle's Dugong Powerpoint
Isabelle's Dugong Powerpoint
Animal Study Leilah
Animal Study Leilah
Bottlenose Dolphin Libby
Bottlenose Dolphin Libby
Kamal Animal Reaserch Tiger
Kamal Animal Reaserch Tiger
ShowCanada2010: Intro to Social Media
ShowCanada2010: Intro to Social Media
Whohasthenicestcar!
Whohasthenicestcar!
Gipsy mikrowave
Gipsy mikrowave
More from Felix Chen
Ben animal
Ben animal
Felix Chen
Bela animal research
Bela animal research
Felix Chen
Anyae animal reasearch orangutans
Anyae animal reasearch orangutans
Felix Chen
Aidan animal research
Aidan animal research
Felix Chen
China's landscapes
China's landscapes
Felix Chen
China ancient history
China ancient history
Felix Chen
Jazzmin Animal Reaserch Przwalskis Horse
Jazzmin Animal Reaserch Przwalskis Horse
Felix Chen
Ben Animal
Ben Animal
Felix Chen
Bottlenose Dolphin Libby
Bottlenose Dolphin Libby
Felix Chen
Peafowl Skye
Peafowl Skye
Felix Chen
Animal Study Adrianna2
Animal Study Adrianna2
Felix Chen
Animal Study Lydia
Animal Study Lydia
Felix Chen
Animal Study Miles
Animal Study Miles
Felix Chen
Animal Study Matt
Animal Study Matt
Felix Chen
Animal Study Krista
Animal Study Krista
Felix Chen
Animal Study Daniel B
Animal Study Daniel B
Felix Chen
Isabelle's dugong powerpoint
Isabelle's dugong powerpoint
Felix Chen
Animal Study Jason
Animal Study Jason
Felix Chen
More from Felix Chen
(18)
Ben animal
Ben animal
Bela animal research
Bela animal research
Anyae animal reasearch orangutans
Anyae animal reasearch orangutans
Aidan animal research
Aidan animal research
China's landscapes
China's landscapes
China ancient history
China ancient history
Jazzmin Animal Reaserch Przwalskis Horse
Jazzmin Animal Reaserch Przwalskis Horse
Ben Animal
Ben Animal
Bottlenose Dolphin Libby
Bottlenose Dolphin Libby
Peafowl Skye
Peafowl Skye
Animal Study Adrianna2
Animal Study Adrianna2
Animal Study Lydia
Animal Study Lydia
Animal Study Miles
Animal Study Miles
Animal Study Matt
Animal Study Matt
Animal Study Krista
Animal Study Krista
Animal Study Daniel B
Animal Study Daniel B
Isabelle's dugong powerpoint
Isabelle's dugong powerpoint
Animal Study Jason
Animal Study Jason
Download now
