How to start a gourmet ice pop business presentation by Ice Pop University founder. Full Video presentation on icepopuniversity.com

3. How to Get Started
Basic Supplies/Materials
Business Model
Production Options
Branding
Marketing
INSIDE
THIS
COURSE

4. STRATEGIC
PLANNING WORKSHEETS PRODUCTION,
BRANDING AND
SALES

5. T H E N U M B E R S
ICE POPS SOLD EVERY YEAR
18 BILLION
Pops sell on average $2.00­$5.00

6. The best way to predict
your future is to create it.
A B R A H A M L I N C O L N
FRANK EPPERSON
CREATED THE FIRST ICE
POP AT 11 YEARS OLD
- A C C O R D I N G T O P O P S I C L E

8. Past Clients & Marketing Partnerships
Tom Cruise

9. NBC Today
Show
Television

10. [6]

11. Florida Get your Business online 2 day event
Google

16. ICE POP UNIVERSITY

17. STRATEGIC
PLANNING WORKSHEETS PRODUCTION,
BRANDING AND
SALES

18. CART
CHALLENGE
100%
Carts provide a very low barrier to
entry, and make you very mobile for
street vending and catering
Could be sole part of your
business model. Will require
setting up a route and finding
high traffic locations
Transporting cart is usually
the biggest challenge.

19. SHIP
CHALLENGE
100%
Pop Clubs and Subscription Boxes and
Shipping are huge hidden niches
within the industry
Could be sole part of your
business model. Will
require setting up account
with shipping companies
If adding shipping as part of the business
model I recommend waiting until the 2nd
year/season in business. Cost of overnight
shipping

20. STORE
CHALLENGE
100%
Great option with high traffic location,
allows you to sell much more products
Could be sole part of your
business model. Will require
finding high foot traffic
locations and larger investment
High operation cost, Low
traffic location, and
seasoned operator

21. WHOLESALE
CHALLENGE
100%
Provides a variety of options to enter
the industry and easier to scale
nationally and globally
Could be sole part of your
business model. Will
require setting up accounts,
distribution etc.
Distribution, freezers, shelf
space

22. EVENTS
CHALLENGE
100%
Provides a fun experience and variety
of options to enter the industry and
easier to scale nationally and globally
Could be sole part of your
business model. Will
require setting up accounts,
distribution etc.
Distribution, freezers, shelf
space

24. Custom Carts, Wrapper, and Sticks

25. FRANCHISE
CHALLENGE
100%
Provides a turnkey option for getting
into the pop business
Could be sole part of your business
model. Will require purchasing
franchise from company and may
require purchasing multiple markets
Cost and little to no
creative control and
vendor/supplier flexibility

26. ICE POP UNIVERSITY
Menu

28. INGREDIENTS
N A T U R A L / O R G A N I C
L O C A L L Y S O U R C E D
P R E - M A D E M I X E S
V E G A N
S P I K E D / A L C O H O L
S P E C I A L I T Y / C U S T O M

30. ICE POP UNIVERSITY

31. checklist
A place to produce your pops (Home, Commissary)
Churches and Day Cares are certified by the health department and with a little negotiation you can
probably get them for free or a cheap monthly rate.
Blender
Juicer
Purchase bulk fruit vegetables and herbs
Location/High Traffic Exploration Sheet
popsicle sticks & Bags
Bag Sealer
popsicle machine
Purchase Cart
City Occupational License
County Occupational License
General Liability Insurance
SafeServe Food Manager Certification
Equipment Storage
Cart Transportation
Freezer (for your home)
Electricity
Company Email address/Website
Business Cards
Supplies (Cup, Spoons, Napkins)
Event Fees Budget
Credit Card Processing (SquareUp)
Iphone/Smart Phone
Set Up Social Media Sites Twitter, Facebook
Fanpage, Instagram, yelp.com and foursquare
Fanny pack:)

33. ICE POP UNIVERSITY

34. Equipment
Supplies
Ingredients
Work Station

35. E X T R A C T

36. ICE POPS
ARE MORE THAN
JUST AN DESSERT
THEY ARE AN EXPERIENCE, YOUR POP BRAND MUST
CREATE AN EXPERIENCE OR IT WILL DIE!
I C E P O P U N I V E R S I T Y . C O M

37. #IcePopUniversity

39. BUILDING A SOLID
BUSINESS
FOUNDATION WILL
ALLOW YOU TO GET
EVERY DRIP OF PROFIT
OUT OF THIS INDUSTRY
ICE POP UNIVERSITY

40. 1. Overview
2. Financial summary and Growth plans
3. Product Details / Packaging
Competitive set
4. Pricing
5. Packaging
6. Revenue Streams
7. Manufacturing Plan
8. Distribution Plan
9. Brand Strategy
10.Marketing Strategy
11.Personnel Plan
12.Ownership/Story
13.SWOT analysis
14.Launch strategy
15.Year 1 -Year 2 – 5 plan
16.Financial details
Items to include in your strategic working plan
for your pops business
The
Popsicle
Business is
not a
traditional
business!
It requires a
different
kind of plan
to be
successful!

41. Time Commitment

44. Real time social media engagement with
clients resulted in major accounts with
millions of followers RT’ing our post.
Helped with credibility, increased
followers, and helped get more clients of
similar caliber

45. By posting our social media handles all
over our store, business cards, carts etc
over just telling them to visit our website.
This helped increase social media
engagement, let customers guide the
conversation with their experience as well
as become brand champions for us.

46. A kickass social media
campaign
does not replace a
horrible product. Perfect
the product and social
media should further
amplfy your word of
mouth from clients and
customers

47. Fun engagement with MC Hammer from a
conference I was recently at where MC Hammer
was the keynote and I posted a video on instagram
of a women dancing to his music before he hit the
stage.
Social Media
should be FUN!
http://instagram.com/p/
fIxTlNALtF/
With such small burst of engagement. (140
characters or less) It’s much easier to get past the
gatekeepers on social media and get the attention
of CEO’s, Key Decision Makers and McHammer :)

48. • The Barriers are down in social media.
Makes it easy to connect with anyone.
• Social Media Follows = Conversations =
Clients

49. Aside from connecting
with potential clients
and customers. Social Media
is a great way to connect
with Journalist.We have
received tons of press from
connecting with journalist
through various social media
outlets.
@HelpAReporter
@SourceBottle
Great way to connect with
major journalist online

50. • Follow
• Engage in the conversation
• When appropriate talk business, but
always from the stand point of being
of service to them, or connecting to
someone who can. But above all
create a Win-Win situation for
everyone involved.

51. #IcePopUniversity

52. checklist
•Ice Pop University Business Plan Strategic Planner Workbook
Sample Business Plan
Sample Branding Plan
30 Days to Lunch Checklist
Home Kitchen/Commercial Supply List
Popsicle Making Supply List
Initial Startup Budget Excel Plug and play cost/profit calculator
8 Week Ice Pop University Social Media planning Sheet
Ice Pop U Example Wholesale Package
Big Brands Big Clients Worksheet
Product Pitching Worksheet
BONUS: Recipe Book
Do Epic Shit List and more

53. checklist
Ice Pop U Store Equipment List
Get Media Attention for your Pop Business Workbook
The 11 Media Platform Opportunities
Before your Pitch Checklist
How to pitch to the Media the RIGHT WAY
The Top Stories that journalist like presented to them
How to build your own list of journalist
Editorial Calendars
Examples Stories to pitch the media for an ice pop business
Pitching Angles
Weekly Social Media Content Strategy Worksheet

54. checklistWhere to set up Location List
Preparing for your First day of cart operations sheet
•Catering, Production & Sales Workbook
Daily Inventory Tracking Sheet
Daily Ice Pop Production Sheet
Weekly Cold Calling Catering Worksheet
Weekly Catering Calendar
Bi-Weekly Wholesale Calendar
Weekly Sales Tracker
Sample Catering Menu Template
Sample Catering Menu
Sample Credit Card Authorization
Catering Prospecting Worksheet
Example Invoice

55. SUBMIT REVIEWQ&A SESSION
,Once you place order, you will receive a
sample business plan to work from. You
will have 72 hours from the time of your
order to email us your business plan to
icepopuniversity@gmail.com for a
comprehensive review.
You will receive a through review of
your business plan, delivered with
changes, and a epic strategy plan
from Felecia Hatcher
3-5 days
We will get on a 30 minute Skype
Call to answer any questions you
have and get you on the right track
to successfully launch and grow
your company.
Business Plan
Review