Este documento presenta 72 recetas de guarniciones fáciles de preparar que acompañan platos principales. Incluye purés de patatas, verduras y frutas, ensaladas, arroces y guarniciones salteadas o asadas. El autor seleccionó estas recetas buscando ofrecer opciones variadas en ingredientes y técnicas culinarias que puedan servirse en comidas diarias o festivas.
El documento presenta una recopilación de 84 recetas navideñas de postres y bebidas tradicionales para incluir en las celebraciones de la Navidad. Incluye recetas de natillas, quesillos, pasteles, panettones y mazapanes, así como también bebidas calientes y frías ideales para las fiestas. El autor provee instrucciones detalladas para preparar cada receta de manera sencilla.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
El documento presenta una recopilación de 84 recetas navideñas de postres y bebidas tradicionales para incluir en las celebraciones de la Navidad. Incluye recetas de natillas, quesillos, pasteles, panettones y mazapanes, así como también bebidas calientes y frías ideales para las fiestas. El autor provee instrucciones detalladas para preparar cada receta de manera sencilla.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
17. Puré gourmet tricolor
Ingredientes (para 8 porciones):
- 350 gr de boniatos de pulpa anaranjada, pelados y cortados en trozos
grandes
- 1,25 kg de patatas blancas, peladas y cortadas en trozos grandes
- 8 dientes de ajo, pelados
- 125 cc de nata (crema de leche)
- 300 gr de espinaca congelada, descongelada y escurrida, picada
- 1 cucharadita de cáscara de limón, rallada
- ½ cucharadita de mejorana seca
- 1 lata (unos 450 gr) de remolachas, rebanadas
- 1 cucharadita de cáscara de naranja, rallada
- ¼ cucharadita de cilantro molido
- ½ cucharadita de jengibre molido
- ¼ cucharadita de pimienta de Cayena
Preparación paso a paso:
Precalentar el horno a 190°C (moderado). Envolver bien los trozos de boniato
en un pedazo grande de papel aluminio. Combinar las patatas blancas, el ajo y
4 cucharadas de agua en una bandeja para hornear; revolver hasta cubrir.
Tapar la bandeja con papel aluminio. Colocarlo, al igual que el paquete de
boniatos, en el horno y cocinar unos 45 minutos o hasta que estén tiernos.
Pasar las patatas y el ajo a un bol grande. Añadir la nata y pisar. Repartir la
mezcla de patatas en tres boles medianos. Agregar la espinaca, la cáscara de
limón y la mejorana a uno de los recipientes, y pisar ligeramente.
Escurrir la remolacha; reservar 1 cucharada de líquido. Agregar la remolacha,
el líquido reservado, la cáscara de naranja y el cilantro a otro bol de patatas y
pisar ligeramente.
Agregar el boniato, el jengibre y la pimienta de Cayena al tercer bol y pisar
ligeramente. Servir caliente.
48. minuto. Reducir el fuego a bajo. Agregar el comino, la pimienta y el ajo, y
revolver por un período de 30-60 segundos, hasta que se suelte el aroma de las
especias.
Agregar todas las verduras, y a continuación, añadir poco a poco el yogur,
cocinando a fuego lento. Agregar 4 cucharadas de agua, tapar la cacerola
herméticamente y dejar cocinar a fuego lento durante 12 minutos. Mientras
tanto, poner el arroz en otra cacerola con el azafrán, 550 cc. de agua y una
pizca de sal, revolver y dejar que hierva. Reducir el fuego a bajo, tapar la olla
herméticamente y dejar cocinar a fuego lento durante unos 10 minutos hasta
que el líquido se absorba y el arroz esté casi al dente.
Incorporar el arroz a la preparación de verduras. Volver a tapar la olla
herméticamente y cocinar a fuego lento durante otros 10-15 minutos hasta que
tanto el arroz y como las verduras estén tiernos. Otra opción, es alternar capas
de arroz y de verduras en una fuente para horno, tapar y hornear a 180 ºC
(horno moderado) durante 20-30 minutos. Decorar con las cebollas, las pasas
de uva, almendras y cuartos de huevo por arriba. Esparcir cilantro picado y
servir.
52. Ensalada de arroz tipo mediterráneo
Ingredientes (para 3-4 porciones):
- 1 taza de arroz integral de grano largo cocido (o de arroz basmati sí lo
consigues en tiendas de productos orientales)
- 1 cucharada de aceite de oliva
- 4 calabacines medianos, cortados en rodajas de ½ cm
- 1 a 2 cucharadas de agua
- 1 cucharadita de albahaca seca
- 1 cucharadita de orégano seco
- 4 tazas de lechuga, de una o más variedades, según se prefiera
- 2 tazas de espinacas picadas gruesas
- 1 taza de brotes de alfalfa
- ½ taza de aceitunas rellenas, en rodajas
Preparación en un paso:
Calentar el aceite en una sartén grande. Agregar las rodajas de calabacín y
removerlas en el aceite. Rociar con agua y seguir removiendo durante
algunos minutos, hasta que los calabacines tomen un color más brillante.
Agregar la albahaca y el orégano, remover suavemente y finalmente retirar
del fuego. Mezclar luego en un bol los calabacines salteados con los demás
ingredientes.
60. Garbanzos cocidos al alioli
Ingredientes (para 4-5 porciones):
- 500 gr de garbanzos
- Sal al gusto
- 1 huevo
- Aceite de oliva, cantidad necesaria
- 2 dientes de ajo
- Unas gotas de limón
Preparación en 3 pasos:
1) Poner a remojar los garbanzos la noche anterior (aproximadamente 12
horas) para que ablanden. En una cazuela poner los garbanzos; añadir agua
hasta cubrirlos y unas gotas de aceite de oliva virgen. Cocinar a fuego lento
para que hiervan hasta que estén cocidos (aproximadamente unos 35 minutos).
Deben quedar suficientemente blandos pero enteros, es decir que no se
deshagan.
2) Mientras tanto preparar la salsa alioli de la siguiente manera: poner en el
vaso de la batidora un huevo, dos dientes de ajo, unas gotas de limón y un
poco de sal; batir todo y cuando esté homogéneo, añadir poco a poco aceite de
oliva para que vaya cuajando tal cual si de una salsa mayonesa se tratara.
Cuando se consiga la cantidad de salsa alioli que se considere suficiente,
reservar.
3) Escurrir bien los garbanzos cocidos y agregar encima la salsa alioli ya
preparada. Colocar en fuente y servir.
69. Ensalada de tomate y mozzarella
Ingredientes (para 4 porciones):
- 4 tomates verdes
- 16 rodajas de mozzarella fresca
- Aceite de oliva, cantidad necesaria
- Sal al gusto
- Orégano al gusto
Preparación OPCIÓN 1:
Lavar y secar el tomate, cortarlo en rodajas más o menos gruesas,
(desechando la primera y la última, que tienen la parte fea), salarlos y dejarlos
que escurran el agua en un colador durante 15 minutos. Pasado este tiempo,
colocar el tomate en un plato, poner encima de cada trozo de tomate una
rodaja de mozzarella, espolvorear un poco de orégano y verter aceite con
generosidad.
Preparación OPCIÓN 2:
Lavar 500 gramos de tomates, secarlos y cortarlos en gajos o en rodajas y
reservar. Cortar 250 gramos de queso Mozzarella en lonchas no demasiado
finas y colocar en una fuente o ensaladera plana alternando con las rodajas de
tomate. Pelar un diente de ajo y machacarlo en el mortero con sal hasta que
esté hecha una pasta. Agregar seis cucharadas de aceite y dos de vinagre de
Módena y mezclar bien. Verter sobre la ensalada. Espolvorear con orégano y
albahaca picada o troceada y servir. (No le viene mal un ratito de maceración
antes de servir).
82. Extra:
Claves para darle sabor a tus comidas
Las técnicas para resaltar sabores son variadas y distintas según el alimento de
que se trate, pero también debemos saber que hay muchos que no poseen sabor
propio, por lo que es indispensable el agregado de saborizantes. Además,
depende su ubicación en una comida, ya que si se ingieren luego de alimentos
con más sabor, resultaran aún más insípidos. Para cada alimento se emplea una
técnica específica:
• Patatas: ya que constan de poco sabor, lo ideal es cocinarlas con cáscara,
tanto en horno como en microondas, lo cual te permitirá sentir el gusto tan
peculiar que le concede la misma cáscara. Se usa con aceite de oliva entre otras
cosas, y a la hora de comerla, a no olvidarse de extraer la cáscara. También
este proceso puede emplearse para las batatas (o boniatos).
• Boniatos (batatas): se puede resaltar su sabor de la misma manera.
• Choclos: preferir cocción a la parrilla o al horno (siempre envuelto en papel
mantequilla).
• Verduras: sumergirlas en el vapor, el horno (sobre una base de verduras
aromáticas), el microondas y la parrilla son las mejores técnicas. Siempre que
sea posible, permitir que se formen productos de tostado, sin llegar al
quemado.
• Frutas: merecen como muchos aspectos un párrafo aparte, porque son
dulces y al ser incluidas en las comidas permiten los sabores agridulces que
hacen añorar menos la sal. Un buen consejo es que dentro de las calorías que
convengan, se maneje alguna porción extra de frutas o jugos frescos, para
combinar con carnes, verduras o cereales en comidas que no sean postre.
• Cereales: es indispensable la cocción por hervido y con el agua suficiente
para asegurar su futura digestión. En general, tiene poco sabor, por lo que
sería interesante cocinarlos con el agua sobrante de la cocción de los zapallos,
zanahorias, y otras que le confieran un sabor natural y sabroso. Se los puede
cocer junto a la zanahoria rallada, le dará un gustito dulce y distinto. Recordar
siempre cocer una taza de arroz con dos tazas de agua, dejando evaporar el
agua hasta el final, permitiendo que el sabor y sus propiedades no lo
abandonen con el colado.
• Legumbres: tienen sabores propios, por eso es adecuado lavarlas, dejarlas
luego en remojo con agua limpia (cubiertas para que el agua no se ensucie) y
83. aprovechar el agua de remojo para su cocción, respetando el tiempo justo.
Durante la cocción, las hierbas aromáticas realzan sabores.
• Pastas secas (de paquete): son algunos de los pocos alimentos envasados
que son bajos en sodio, solo basta hervirlas sin sal, pero también su sabor es
muy insípido y necesitan más sabor al igual que los cereales. Para esto,
recuerda a los países del Mediterráneo: aceite de oliva, ajo, pimientos,
cebollas, verdeo, puerro, albahaca, nueces, tomate fresco, orégano, son los
mejores amigos de todas las pastas. El queso rallado no debe considerarse,
pues incrementa notablemente el ínfimo porcentaje de grasa que posee este
alimento privilegiado.
• Carnes: hay que desgrasarlas muy bien y sacar la piel de las aves antes de la
cocción. Para resaltar los sabores, hay que crear productos de tostación (sin
fritura), etc. Se logra con un primer paso obligado por el grill del horno o la
plancha. Luego, se puede continuar junto con frutas y verduras en cazuelas, en
bolsas de horno o envueltas en papel.
• Pescados: merecen una advertencia, lavarlos muy bien antes de la cocción,
ya que se mantienen con hielo y sal. Luego, la consigna es elegir líquidos con
sabor (jugos de frutas, vino, vinagres suaves), muchas verduras aromáticas y
hierbas. Envueltos en papel, bolsas, asaderas selladas o directamente plancha o
parrilla.
Los ingredientes que dan sabor
• Vegetales aromáticos. Debemos tener en cuenta que muchos tienen más
aromas que sabores. Es importante no cocinarlos por segunda vez. Elegimos
cebolla, ajo, verdeo, puerro, perejil, ciboulette, apio, hinojo, albahaca,
zanahoria, rábano picante, pimientos (ají, chile).
• Hierbas aromáticas. Cumplen igual función, ya sea fresca o seca. Son una
buena opción: estragón (pollo y pescados), laurel (marinadas), mejorana
(carnes), melisa (verduras), menta (frutas, conejo y cordero), orégano
(adobos, pollo, tomate), romero (patatas, budines, cordero), salvia (quesos
blancos, carnes blancas), tomillo (huevos, arroz, legumbres, carnes).
• Semillas aromáticas. Se debe tener en cuenta que necesitan mayor tiempo
para saborizar. Para elegir hay varias como: anís (para pescados, pollos,
repostería), apio (sopas, guisos, carnes, huevos), comino (choclos, carnes),
coriandro (carnes), semillas de mostaza (carnes y papas, cereales), semillas de
sésamo (repostería, harinas y cereales).
• Especias. En general, su intenso sabor supera su perfume. Las más usadas
85. Extra:
Los métodos de cocción de los alimentos
A través de una cuidadosa cocción se puede realzar el contenido nutritivo de
los alimentos permitiendo una óptima digestión. Cada método de cocción de
alimentos posee determinadas ventajas y desventajas, sólo se debe conocer
para qué está indicado cada uno. Aunque si se desea obtener una nutrición sana,
hay métodos que deben utilizarse de manera muy limitada, ya que pueden
convertir un alimento saludable, en un alimento tóxico o dañino (ej.: fritado,
ahumado). Por eso es importante conocer acerca de ellos, sin llegar a ser un
experto en la cocina.
La gastronomía actual divide a los métodos de cocción en dos grupos: secos y
húmedos. Aunque desde el punto de vista nutritivo pueden clasificarse en “más
saludables” y en “menos saludables”. No es necesario condenar el uso de
alguno de ellos, pero sí saber que hay métodos que no contribuyen al bienestar
del cuerpo, ya que la elaboración de un alimento puede alentar una serie de
trastornos de salud, no solo digestivos. Por eso los métodos que agregan
grasas a la cocción convierten a muchos alimentos en verdaderas “bombas”
para el estómago y el hígado, y predisponen al organismo al padecimiento de
problemas coronarios. También la cocción en agua puede resultar una opción
nociva en el caso de las carnes, ya que concentra las grasas que ellas mismas
contienen. Hay métodos que al parecer hacen los alimentos menos digeribles,
cuando debería ser lo contrario. De allí que la selección del método de cocción
adecuado es una variable que no puede dejarse de lado en la nutrición, sobre
todo, si intentamos que ésta no se vuelva tóxica.
A continuación expongo una lista de los métodos de cocción con un enfoque
nutricional (no gastronómico) agrupándolos en dos categorías que no
necesariamente reflejan la realidad en todos los casos. Pero sirve como guía
para tener opciones claras a la hora de preparar los alimentos.
MÉTODOS DE COCCIÓN MÁS SALUDABLES
(Recomendados)
• Crudo: Aunque en sí no es una técnica de cocción, se lo considera una
manera de preparar los alimentos. Conserva al máximo los nutrientes, excepto
86. en las zanahorias. Pero no es apropiado para una gran cantidad de alimentos
porque puede causar indigestión, sobre todo los de origen animal. Las partes
que se cortan pierden rápidamente la vitamina C que contienen, por eso, se
deben preparar al momento de consumirlas. Este método es ideal para frutas,
verduras y algunas legumbres —las que se consiguen ablandar a través de un
remojado o hidratación—. Si un alimento puede consumirse “crudo” sin
problemas, puede ser la manera más saludable de obtener todos los beneficios
que se derivan de su ingesta.
También existen técnicas de cocción a partir de un alimento crudo como el
caso del salado, utilizado para la preparación y conservación de carnes y
fiambres. Sin embargo, agrega una enorme cantidad de sodio al alimento, lo
que lo convierte en potencialmente peligroso para la salud (problemas
cardíacos y tensión arterial). El salado definitivamente no está considerado una
forma para preparar alimentos y comidas saludables.
• Hervido o cocido: Es un proceso de cocción a punto de ebullición, donde los
alimentos hierven en agua. No se necesita grasa y se utiliza la olla como
elemento de cocina. Las verduras hervidas pierden hasta el 70% de los
nutrientes solubles en agua. Se pueden conservar las vitaminas si se utiliza muy
poca agua para cocinarlas y sólo hasta que las verduras estén tiernas. El
hervido de carnes no es muy recomendado, ya que concentra las grasas y hace
más pesado el alimento, aunque suele utilizarse para carnes rojas (tipo
osobuco) y aves (pollo o gallina). El agua del hervido puede emplearse como
caldo. Conviene siempre hervir sin colocar sal al agua, aunque a veces se
utiliza para realzar el sabor de los vegetales (aportando así una mayor cantidad
de Sodio). También es el método ideal para el cocido de frutas secas o
deshidratadas, de las que se obtienen compotas con o sin agregado de azúcar.
• Cocido al poché: Es una técnica derivada del hervido y consiste en un
proceso de cocción que se lleva a cabo con poco agua y a temperaturas de 65
C° a 80 C°, para proteger el producto. Los alimentos pierden menos vitaminas
y conservan su consistencia, aunque es ideal sólo para ciertos productos, como
el caso de los huevos. Respecto al cocido de carnes, es recomendable para el
hervido de los pescados. Si se emplea un cocido a baño maría (un recipiente
con los alimentos flotando sobre otro recipiente con agua hirviendo), resulta
perfecto para el preparado de ciertos postres con leche. La cocción lenta es la
clave del cocido al poché.
• Cocido al vapor: Es una técnica de cocción que utiliza el vapor, tanto con o
87. sin presión. Se emplea una vaporera o una olla a presión. También una olla
exprés o una cacerola con tapa y válvula de vapor. Conserva más los nutrientes
pero los alimentos pierden hasta un 30% de las vitaminas solubles. El agua
resultante del hervido se puede utilizar para otras cosas como salsas para no
perder las vitaminas. Solamente se pueden cocer al vapor alimentos de la
misma estructura celular y del mismo tamaño, es decir, no deben combinarse
diferentes alimentos para obtener un cocido uniforme. Es ideal para las
verduras, carnes, pescados, mariscos y legumbres. Si se emplea una olla a
presión se reduce el tiempo de cocción notablemente (menos de la mitad que
un hervido normal). Es uno de los métodos más saludables ya que el producto
se mantiene seco, no se mueve y por tal razón no pierde su forma y
consistencia, y se puede utilizar para su terminación inmediatamente.
• Cocido en microondas: Mantiene la mayor cantidad de nutrientes solubles en
agua si se utiliza muy poca cantidad de ella. Conviene utilizar recipientes de
vidrio resistentes al horno microondas. Suele ser común sobrepasarse en la
cocción. Existe un mito infundado de que la cocción en microondas quita todas
las vitaminas y minerales a los alimentos, pues permite conservar sus
propiedades si la temperatura no es tan elevada. También se lo emplea para el
calentado de alimentos cocidos o pre-cocidos y también para descongelar
alimentos que se conservan en el freezer. Como alternativa a la cocina
convencional, el cocido en microondas resulta una opción viable.
• Horneado: Es un método de cocción que no necesita incorporar grasas
adicionales a las carnes ni líquidos a las verduras. Se diferencia del grillado ya
que es más seco. Se necesita un horno convencional y generalmente los
alimentos (carnes rojas, aves, pescados, verduras y frutas) se disponen en una
asadera metálica o una placa para horno. Al no requerir de grasa para la
cocción, se lo considera un método saludable e ideal para convertir los
alimentos en altamente digeribles. Ideal para productos de panadería, pastelería
seca, tortas, pastels con masa hojaldre, patatas, boniatos, pizzas y pudines. El
método es recomendado aunque el aspecto nutritivo de los alimentos
horneados depende de sus materias primas.
• Grillado (grillé) a la plancha o al horno: Es un método de cocción seco que
emplea muy poca grasa y utiliza el propio jugo de las carnes. A través del
grillado, el calor destruye la vitamina C que posean los alimentos; en el caso
de las aves se deben cocinar muy bien y el jugo de las carnes se puede utilizar
en salsas porque posee vitamina B. Ideal para la cocción de carnes por la poca
88. grasa adicional que se obtiene de los alimentos grillados, y además las
convierte en fácilmente digerible. También pueden grillarse verduras tanto en
una plancha de teflón como en una placa con rejilla para el horno. Los
alimentos no resultan ahumados como sucede con el cocido a la parrilla.
• Blanqueado: Es un proceso de pre-cocción para verduras de hoja, patatas y
carnes (sobre todo pollo y mariscos), a través del empleo de agua hirviendo (a
punto de ebullición) o aceite hirviendo. Si bien con el blanqueado los
alimentos quedan listos para posteriores preparaciones, en sí es muy útil para
que los alimentos pierdan menos nutrientes y luego puedan cocinarse con
rapidez. En general las espinacas se blanquean para el preparado de pastels, las
patatas para horneado o fritado, los mariscos para paellas y el pollo (sólo
pechuga y sin huesos) para un posterior grillado. Como técnica es saludable y
una gran aliada para otros métodos de cocción. No se deben blanquear las
carnes rojas. A veces también se puede utilizar para el ablandado de
legumbres.
• Salteado (sofrito): Es un proceso de cocción seco que emplea grasa (animal
o vegetal) caliente, con movimiento o volteando el producto, sin líquido (el
líquido se agrega después de haber quitado el producto). Se utiliza un sartén
para el salteado de carnes, pescados, mariscos, verduras y hongos. Para las
patatas y las frutas salteadas, se emplea un sartén de teflón o plancha. Conserva
las vitaminas solubles en agua y no requiere una gran cantidad de grasa
(generalmente proveniente de aceites vegetales). Las superficies de los
alimentos cortados pierden vitamina C al instante, por eso se deben preparar al
momento de consumirlas. Es utilizado para realzar el sabor de las verduras,
pero a veces, agrega calorías innecesarias (por la grasa utilizada). También es
la alternativa para el consumo de una mayor variedad de vegetales como la
berenjena, el pimiento morrón, la cebolla y el calabacín redondo (zapallito
verde). Conserva la consistencia y el color de las verduras, y es una alternativa
para el consumo de carnes y pescados, generalmente cortados en pequeños
trozos.
• Tostado ligero: Un método muy sencillo que se emplea para hacer más
digeribles los panes blancos e integrales. Con una tostadora convencional o
una eléctrica, se suele colocar el pan en rebanadas o rodajas hasta obtener un
tostado ligero. No es recomendable que el producto se queme o carbonice, ya
que puede resultar tóxico. También sirve para ablandar los panes y otros
productos de panaderías. Se utiliza también para el calentado de pizzas y
89. empanadas ya cocidas.
MÉTODOS DE COCCIÓN MENOS SALUDABLES (Poco
recomendados)
• Estofado: Estofar es un proceso de cocción con poco líquido o grasa
añadida al producto. Normalmente se lleva a cabo en sartenes hondas con tapa.
Se emplea para la cocción combinada de verduras, frutas y carnes
exclusivamente. Concentra la grasa derivada de la carne y de algún modo la
añade a las verduras, por lo que el sabor de los alimentos es bastante intenso.
También se emplea condimentos y sal en la preparación, lo que potencia el
sabor y convierte al estofado en un preparado pesado, más difícil de digerir
que los alimentos grillados.
• Braseado, en cacerolas o en guiso: Ablanda las carnes de segunda calidad y
las vitaminas se conservan en el plato. Pero puede contener muchas grasas si
no se enfrían los platos y se los desgrasa, aunque este método es ideal para
legumbres y verduras de raíz. Se emplean cacerolas con tapa y muy poco
líquido. Sirve para el sellado (dorado) de las carnes y posterior guisado.
También se consiguen suculentos platos combinando legumbres con verduras
y carnes. El braseado puede llevarse al horno en bandejas hondas con tapa. Los
alimentos que se brasean resultan pesados y de lenta digestión, ya que la
cocción se acompaña muchas veces con salsas, vinos o caldos con grasa.
• Asado a la parrilla o a la barbacoa: Es un método poco graso porque no se
añaden grasas ya que éstas se desprenden de la carne. Es un proceso de cocción
que se lleva a cabo sobre una parrilla calentada por carbón, electricidad, gas o
en un sartén parrilla. Pese a eliminar las grasas de las carnes, cuando éstas se
queman o asan en exceso, pueden llegar a tener alguna incidencia en distintos
tipos de cáncer. Por eso no se deben comer alimentos quemados. También este
método se utiliza como parte del ahumado. Nunca se debe cocer la carne sobre
fuego directo ya que la grasa se quema y produce humo y tizne tóxicos para el
consumo. Este método se emplea para carnes rojas y blancas, pescados y
verduras. En muchos casos se asa el alimento envuelto en papel aluminio y
dentro de una marinada a base de hierbas aromáticas y jugos. La opción más
saludable a la barbacoa es el grillado.
• Rostizado: Es proceso de cocción con calor medio, rociando los productos
90. continuamente con grasa, y cocidos sin líquido y sin tapa. Se emplea un horno
giratorio o para rostizar a baja temperatura. Por tratarse de un método de
cocción más bien lento, suele concentrar las grasas sobre todo por el adobo
con grasa (aceite) que reciben las carnes mientras se cuecen, y porque el
alimento no pierde líquidos ni peso. Sólo se emplea para carnes y aunque el
sabor es muy gustoso y la textura suave, es poco saludable. La opción
recomendada frente al rostizado es el grillado.
• Frito por inmersión o en la sartén: Este método consiste en utilizar grasa
líquida a alta temperatura (aceite) para la cocción del alimento. Se emplea
sartenes hondas o freidoras. Los alimentos fritados (principalmente carnes,
pescados, patatas y algunas verduras) poseen un alto porcentaje en grasas
porque las absorben con la cocción; no es aconsejable para quienes desean
adelgazar. Conserva las vitaminas solubles en agua. No se debería reutilizar el
aceite cocinado porque se oxida y puede ser carcinógeno. Además los
alimentos fritos son más pesados que los cocidos o grillados. Este método
debe emplearse con mucha discreción si se desea conservar el peso y la salud.
El consumo excesivo de grasas puede acarrear problemas coronarios.
• Gratinado: Es un método que se utiliza como acabado de un plato para
obtener una costra (cáscara) o un dorado sugerente. Se emplea un horno con
hornalla superior o un calentador para flambeado. Para poder gratinar
siempre se necesita uno de los siguientes productos ya sea como ingrediente o
por si solo: queso, crema, huevos, pan molido, mantequilla o grasa, masa a
base de huevos, o salsas blancas en general. Esto a veces suma más sabor pero
también más calorías a los platos, y los convierte en alimentos pesados (sobre
todo por los ingredientes para el gratinado). También se suelen quemar las
costras con el riesgo de que el preparado se convierta en tóxico. En el caso del
flambeado propiamente dicho, consiste en dorar un producto con la aplicación
directa de llama, sin agregar ningún producto al preparado original. Aunque
parece más una cuestión de gastronomía que de nutrición, el gratinado no es
recomendado para cuidar la silueta y la salud.
• Glaseado: Es un método de cocción similar al braseado, que se emplea sólo
para carnes blancas así como para verduras, las cuales se abrillantan con un
líquido reducido de la cocción (jarabe). Para el glaseado se utiliza una mezcla
de mantequilla con azúcar, de manera de lograr un recubrimiento de los
alimentos con el jarabe resultante. Otorga sabor a los preparados pero agrega
innecesariamente más calorías y grasas, lo que hace que los alimentos
91. glaseados sean más pesados. Conviene utilizarlo sólo con recetas que
realmente necesiten de este método. Aunque el glaseado siempre es un proceso
posterior a la cocción de carnes y verduras hervidas o asadas.
99. Referencias Bibliográficas
- Brewer, Sarah, Cuida tu alimentación, Ediciones B, Barcelona, España,
1998.
- Briffa, John, Alimentación para la salud, Editorial Planeta, Bs. As.,
Argentina, 1999.
- Conran, Conran y Hopkinson, Enciclopedia culinaria, Art Blume, Barcelona,
España, 1998.
- Gayler, Paul, El libro de la cocina vegetariana, Ediciones B Argentina,
1999.
- Kreitzman, Sue, La cocina sin grasas, Ediciones B Argentina, 1998.
- Orzola, Mariano, 40 alimentos medicinales para una salud de acero,
OrzolaPress, Amazon Kindle, 2013.
- Polunin, Miriam, Alimentos sanos, Ediciones B, Barcelona, España, 1998.
- Reader’s Digest, Alimentos que curan Alimentos que dañan, Reader’s
Digest México, 1997.
- Scott-Moncrieff, Christina, El libro de las vitaminas, Ediciones B Argentina,
1999.
- Ursell, Amanda, Guía completa de los alimentos saludables, Ed. El Ateneo,
Buenos Aires, Argentina, 2001.
- Walji, Hasnain, Vitaminas, minerales y suplementos dietéticos, Ed. Edaf,
Madrid, España, 2001.
- Wills, Judith, Alimentos que consumimos, Editorial La Isla, Buenos Aires,
Argentina, 2000.